LSST MG529: KFC Market Audit and Key Strategic Marketing Objectives
VerifiedAdded on 2023/01/11
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Presentation
AI Summary
This presentation provides a comprehensive market audit of KFC, a leading fast-food chain. It begins with a brief history of KFC and its position in the fast-food industry, both globally and in the UK. The analysis includes a competitor analysis focusing on key players like McDonald's and Burger King. The presentation delves into KFC's micro and macro environment, followed by a SWOT analysis, PESTLE analysis, customer analysis, and stakeholder matrix analysis. The core of the presentation outlines KFC's marketing strategy and objectives, aiming to meet customer expectations and maintain its market reputation. The presentation leverages various analytical tools to provide a thorough understanding of KFC's market position and strategic direction, concluding with references to relevant sources.
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