KFC Marketing Plan: Development, Strategies, and Analysis Report

This report provides a detailed analysis of KFC's marketing plan, exploring its structure, development, and key components. It begins with an introduction to marketing principles and then outlines KFC's marketing plan, emphasizing its importance in achieving business objectives. The report delves into specific marketing objectives such as demand creation, brand value enhancement, and market share expansion, alongside the marketing strategies KFC adopts, including social media marketing, collaborations, and mobile applications. It further examines monitoring tools and techniques used to evaluate the plan's effectiveness, such as sales analysis, market share analysis, and efficiency ratios. The report also covers market segmentation, target market positioning, and the application of situational analysis tools like SWOT analysis. Resource allocation strategies and control measures, including sales analysis, quality control, and customer feedback, are also discussed. The report concludes by highlighting the critical role of a well-structured marketing plan in achieving organizational goals and sustaining growth. It also includes references to the sources used.

MARKETING
ESSENTIAL

TABLE OF CONTENT
•INTRODUCTION
•MARKETING PLAN
•IMPORTANCE OF MARKETING PLAN
•MARKETING OBJECTIVES
•MARKETING STRATEGIES ADOPTED BY KFC
•MONITORING TOOLS AND TECHNIQUES USED IN MARKETING
PLAN
•STRUCTURE AND DEVELOPMENT OF MARKETING PLAN
•MARKET SEGMENTATION
•TARGET MARKET POSITIONING
•SITUATIONAL ANALYSIS TOOLS
•RESOURCE ALLOCATION FOR KFC
•CONTROL MEASURES
•CONCLUSION
•REFERENCES

INTRODUCTION
 Marketing is defined as the process which aims to explore
and deliver the values which satisfy the requirements of
consumers at profit. The presentation will explain the
marketing plan of KFC. It will also demonstrate the
structure and development of plan for the organization.
KFC is one of the most successfully established fast food
and restaurant chain with its head quarter in UK. The
presentation will describe the various elements of
marketing plan and the evaluation strategies which can
monitor the effectiveness of marketing plan.

MARKETING PLAN
 It is defined as the business plan which describes the
various strategies to achieve marketing objectives of
organization.
 Marketing plan includes market research to understand the
requirements of buyers and how organization can fulfill
them at maximized profit.
 It describes the procedural steps to achieve the business
goals and objectives.

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IMPORTANCE OF MARKETING PLAN
 Marketing plan can help KFC to deliver services as per
the needs of its targeted audience. It provides the better
understanding of purchasing behavior of consumers .
 This documentation will assist KFC to identify its
resources, strengths, weakness and potential and how
organization can use them in given time frame to achieve
its business goals.

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MARKETING OBJECTIVES
 With the help of marketing plan KFC can achieve
following marketing objectives.
 Demand creation so that more customers can make
purchasing decision for KFC.
 Increase and sustain high brand value and profits.
 To hold huge market share.
 To provide quality services so that customers can be
retained for long term and consumer loyalty is achieved.

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MARKETING STRATEGIES ADOPTED
BY KFC
 Social media and email marketing
 Collaboration with other influencing brands.
 More interaction with consumers regarding quality of
products.
 Mobile applications with more security and advanced
features for order management

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MONITORING TOOLS AND
TECHNIQUES USED IN MARKETING
PLAN
KFC can use following monitoring and evaluation
techniques. It can help organization to analyze its current
performance so that better improvements can be made for
sustaining the future growth.
 Sales analysis: This analysis will demonstrate KFC about
its performance in terms of sales records. It will help
organization to evaluate that in which market segments its
performance is declining and which regions requires more
efforts in marketing.

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CONTINUE….
 Market share analysis: It can be define as the total sales
made by KFC in particular time duration. It will help
organization to evaluate its SWOT analysis.
 Efficiency ratio: This tool can measure the ability of KFC
to utilize its assets effectively and how efficiently it can
manage its liabilities.
 Evaluation of cost profitability: The major objective of
KFC is to earn profit.

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STRUCTURE AND
DEVELOPMENT OF MARKETING
PLAN Creating a short term goal such as improving quality
within 12 months.
 Marketing plan must involve competitive and SWOT
analysis, financial plans and other barriers in
implementation of strategies so that strategies can be
developed effectively.
 Marketing strategies are developed and implemented.

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MARKET SEGMENTATION
 For better outputs KFC must divide market into segments
according to characteristics of consumers.
 Different countries of world cannot have same choices and
preferences thus KFC cannot use standardize marketing
strategies all over the world.
 For instance income levels have great variations in western and
eastern countries thus KFC cannot keep same prices in these
segments. The same prices will definitely lower the profits of
organization in country which have low per capital income.