Business Management Report: Online Selling Medium for KGV Europe

This report analyzes the potential benefits and challenges of KGV Europe adopting an online platform as a selling medium. It addresses issues such as lack of innovation, technological implications, and increasing competition. The report argues in favor of online presence, highlighting its ability to enhance reach, facilitate internationalization, and reduce running costs. It acknowledges potential challenges like increased competition and the need for engaging content. The conclusion supports the implementation of online selling to expand the customer base, reduce costs, and facilitate market growth, offering recommendations for KGV Europe to address identified issues and improve its business performance. The report also includes references to support its arguments.