BUS30009: Project Management Report on Kickstarter Campaign

This report delves into the project management aspects of a Kickstarter campaign designed to commercialize the "Cooler Lockbox." The paper provides an overview of the campaign, its objectives, and the fundraising process. It analyzes project drivers, constraints, and proposes a project plan, including quantitative research methodologies for identifying the target market. The report explores project-related information, follow-up questions for clients, and the required skills and experience for successful project execution. It also addresses potential risks and challenges, emphasizing the importance of financial planning, experienced workers, and effective scheduling. The conclusion summarizes the key findings and the overall success of the fundraising campaign for the Cooler Lockbox.

Running head: PROJECT MANAGEMENT
Project management
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Introduction............................................................................................................................2
2. Project title.............................................................................................................................2
3. Overview and summary of the Kickstarter campaign............................................................2
4. Project drivers and project constraints...................................................................................3
5. Project proposal......................................................................................................................4
6. Project related information.....................................................................................................7
7. Follow up questions...............................................................................................................8
8. Relevant skills and experience...............................................................................................8
9. Conclusion..............................................................................................................................8
References................................................................................................................................10

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1. Introduction
The paper mainly reflects on the Kickstarter campaign that was organized in order to
raise funds for commercializing “"Cooler Lockbox" that helps in serving as one of the storage
bench that generally helps in securing proper way to receive parcel as well as different types
of grocery deliveries. It is found that the fundraising campaign is a procedure that is mainly
arranged so that proper voluntary financial contributions can be gathered by engaging
different businesses, individuals as well as charitable foundations (Tempel, Seiler and
Burlingame 2016). The paper provides proper overview about the Kickstarter campaign as
well as different types of information that is mainly related with the campaign. In addition to
this, the paper undertakes proper research as well as analysis in order to support some of the
key recommendations for determining the potential target. Moreover, proper follow up
question that are asked from the clients are discuses and a summary is provided that that
further elaborates relevant skills as well as discipline based knowledge.
2. Project title
The title of the project is to organize a fundraising campaign by Kickstarter so that the
products “Cooler Lockbox” can be commercialized in the market.
3. Overview and summary of the Kickstarter campaign
The organization “Kickstarter” is one of the American public benefit corporations that
are mainly based in Brooklyn, New York that helps in maintaining a global crowd funding
platform which is generally dependent on merchandising as well as creativity. The
organization arranges a crowd funding campaign in order to get financial assistance so that
the product “Cooler Lockbox” can be commercialized in the market which is mainly helpful

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in to receive parcel as well as different types of grocery deliveries. In addition to the security,
the Cooler lockbox helps in allowing the perishable foods a well as medications so that they
can be delivered safely without rushing to home in order to accept the delivery. It is found
that different businessmen, organizations as well as reputed charitable foundations were
invited so that after understanding the aim of the project, they can provide proper financial
support to the project (Gierczak et al. 2016). In addition to this, it is found that a proper plan
was developed by the assigned workers as well as resources so that the campaign can be
undertaken successfully.
4. Project drivers and project constraints
The organization “Kickstarter” organizes a fundraising campaign for commercializing
a product named Cooler Lockbox” which is one of the device that is helpful in securing
parcel deliveries at the doorstep. It is found that although the manufacturing of the Cooler
Lockbox will be done in the year 2019, the Kickstarter campaign will generally be helpful in
minimizing both the manufacturing cost as well as the time that is generally needed for taking
to ship the product (Damgaard and Gravert 2018). It is found that it will be helpful in
enhancing the appeal of the Cooler Lockbox as the sale price will become much more
affordable and the time that is required for shipping as well as producing will greatly
minimized.
There are some of the issues or constraints that can impact the undertaken project
negatively and the issues are elaborated below:
Lack of clarity: If the participants do not have clear idea about their roles and
responsibilities then they are unable to work effectively and therefore it is quite necessary to
use memorandum that is one of the tool that is helpful in clarifying the roles but also helps in
providing benefit after the campaign (Kshetri 2015).

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Lower budget: If the project managers does not have proper budget and plan then
they are unable to arrange the campaign for raising money so that the product an be
commercialized so an effective plan with some amount of budget is need to initiate with the
work.
Resources: Resources are generally connected with the cost of the project and the
amount of money that is generally available for achieving the outcome that will generally
restrict the utilization and acquisition of the various resources that with generally create a
constraint (Veríssimo et al. 2017).
5. Project proposal
It is found that quantitative research will be undertaken in order to support the key
recommendations in the final report. Quantitative research is mainly undertaken by collecting
data with the help of the primary data collection method. It is found that in order to collect
data, surveys as well as interview method are mainly utilized (Mendes-Da-Silva et al. 2016).
The data that is collected helps in analyzing the results that are very much helpful in
supporting the key recommendations.
It is found that there are a number of ways through which the organization can be able
to identify the target market with some characteristics are generally elaborated below:
 Determining the reasons of buying a product or service: The first and the most
important step is to determine the various target market by successfully understanding
the various products as well as services that helps in offering the entire group of
business (MacQuillin and Sargeant 2018). In order to do so, it is quite necessary to
determine the product as well as service-based feature as well as benefits.

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 Segment the entire market: It is quite natural instinct to target people as well as
groups as possible. It is found that utilization of proper promotional strategy needs to
be used in order to reach to different groups and the entire promotional budget must
be much more effective which helps in allowing in order to create proper campaign
that will meet the various needs as well as desires.
 Obtaining target: It is found that selection of the right market with proper objective
data is considered as one of the important characteristics (Haruvy and Popkowski
Leszczyc 2016). It is quite necessary to gather different types of survey data for
determining the potential markets.
The different types of logistic as well as operational issues that need to be considered
are generally elaborated below:
 Finding and securing venue: When the venues are researched then it is quite
necessary to consider different types of options for building proper value. If the paper
works as well as permission are not done on proper time then a number of issues can
occur (Nandeshwar and Devine 2018).
 Mapping site of the event: If the requirements are not clear during the planning of
the event map then a number of problems can arise and for this, it is quite important to
figure different elements in the event map.
 Use technology for streamlining different event logistics: It is quite necessary to
utilize proper technology for saving the time, money as well as headaches. It is quite
necessary to utilize different types of apps that are helpful in streamlining the event
logistics by providing assistance to go paperless (Huck, Rasul and Shephard 2015).
 Creation of contingency plan: If the learning’s from the various past events are
needed for anticipating different types of issues including electrical problems. It is

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necessary to come up with proper plan for resolving different types of issues and
challenges.
 Inexperienced workers: If the workers of the organization are not much experienced
then they face a number of challenges as well as issues in operating the fundraising
campaign for getting financial assistances.
It is quite important to create a financial planning based framework for the
fundraising campaign so that proper arrangement can be made for the campaign. It is
found that proper financial planning framework is mainly required or systematically
working through different components of a financial plan that helps in addressing the
current situation as well as positions in order to achieve success in the long term
(Milosevic 2018). It is quite important to create proper workable financial plan for
honestly as well as competing assessment with all the opportunities. It is found that in
order to create proper financial plan, it is quite important to have a number of components
including net worth, investments, cash flows, estate, taxes as well as insurance.
It is found that there are a number of risks as well as challenges that are mainly
related to this project that generally create impact on the operations. The risks as well as
challenges which are associated with the project are related below:
 Improper budget estimation: It is found that if the budget that is needed for
organizing the campaign is inappropriate, then it can raise a number of challenges in
organizing the campaign (Beltran et al. 2015).
 Lack of experienced workers: If the workers are not skilled, then they are unable to
arrange or organize the campaign successfully which will further raise a number of
issues in operation.

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 Schedule slippage: If the schedule of the project slips then it will become quite
difficult to manage the schedule of the project effectively and therefore delay can
occur which can create obstruction within the project progress (Barton, Castillo and
Petrie 2016).
 Supplier related risk: If the materials are not supplied on time for making the
arrangement for the campaign then it would be quite difficult for the event managers
to make the entire arrangement for the campaign which further can cause delay within
the project.
 Improper knowledge: If the organizers do not have proper knowledge for handling
the campaign successfully then it would be quite difficult to manage the work of the
fundraising event and thus gaining profit from the event will be difficult.
6. Project related information
It is found that in order to address the various consultancy project related
requirements, it is quite important to address relevant sources including the various
industries-based projects as well as electronic resources which are mainly needed for the
project (Winton 2018). In addition to this, it is very much important to know the financial
benefits that will be achieved and the way in which financial assistance can be gathered with
the help of the campaign. In addition to this, it is found that after then it is quite necessary to
create an essential plan in order to achieve the goal of the project. Moreover, it is identified
that experienced workers are generally required in order to make the entire arrangement that
is associated with the fundraising campaign.

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7. Follow up questions
The different types of follow up questions that are generally needed are generally
listed below:
 How the product “Cooler Lockbox” is helpful for the customers?
 What are the benefits that can be achieved by using “Cooler Lockbox”?
 How the investment that is done for commercializing the project will be beneficial for
the investors?
 How much time is mainly needed in order to achieve the benefit from the amount of
money which is invested with the help of the fundraising campaign?
8. Relevant skills and experience
In order to undertake the entire campaign successfully, it is quite important for the
project team to be one of the top performers and for which they much have proper skills in
proper project management, problem solving skills, conflict resolution skills, risk
management-based knowledge as well as effective technical documentation. In addition to
this, only trained project team members who were earlier engaged with any fundraising event
or campaign are generally assigned for this project so that they can be able to use their
knowledge and skills in solving the issue. Moreover, the project team member must have
proper knowledge about how to handle the fundraising campaign successfully. Furthermore,
the commitment, knowledge sharing, leadership as well as support is mainly expected from
the project team members.
9. Conclusion
It can be concluded from the entire paper that the fundraising campaign that was
organized for commercializing the Cooler Lockbox would be successful if experienced

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project managers generally handle the entire project quite effectively. In addition to this,
proper research as well as analysis are generally required in order to gather proper knowledge
about the campaign so that the campaign can be undertaken quite successfully. Moreover,
relevant skills and experience as well as knowledge of the project team members that are
generally required for handling the campaign successfully are generally discussed in this
paper. Moreover, the drivers as well as constraints that are associated with the project are also
discussed.

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References
Barton, J., Castillo, M. and Petrie, R., 2016. Negative campaigning, fundraising, and voter
turnout: A field experiment. Journal of Economic Behavior & Organization, 121, pp.99-113.
Beltran, J.F., Siddique, A., Abouzied, A. and Chen, J., 2015, November. Codo: Fundraising
with conditional donations. In Proceedings of the 28th Annual ACM Symposium on User
Interface Software & Technology (pp. 213-222). ACM.
Collins, M.E., Rum, S., Wheeler, J., Antman, K., Brem, H., Carrese, J., Glennon, M., Kahn,
J., Ohman, E.M., Jagsi, R. and Konrath, S., 2018. Ethical issues and recommendations in
grateful patient fundraising and philanthropy. Academic Medicine, 93(11), p.1631.
Damgaard, M.T. and Gravert, C., 2018. The hidden costs of nudging: Experimental evidence
from reminders in fundraising. Journal of Public Economics, 157, pp.15-26.
Gierczak, M.M., Bretschneider, U., Haas, P., Blohm, I. and Leimeister, J.M., 2016.
Crowdfunding: outlining the new era of fundraising. In Crowdfunding in Europe (pp. 7-23).
Springer, Cham.
Haruvy, E. and Popkowski Leszczyc, P.T., 2016. The effect of involvement on fundraising: A
charity field experiment. Available at SSRN 2747696.
Huck, S., Rasul, I. and Shephard, A., 2015. Comparing charitable fundraising schemes:
Evidence from a natural field experiment and a structural model. American Economic
Journal: Economic Policy, 7(2), pp.326-69.
Kshetri, N., 2015. Success of crowd-based online technology in fundraising: An institutional
perspective. Journal of International Management, 21(2), pp.100-116.

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MacQuillin, I. and Sargeant, A., 2018. Fundraising Ethics: A Rights-Balancing
Approach. Journal of Business Ethics, pp.1-12.
Mendes-Da-Silva, W., Rossoni, L., Conte, B.S., Gattaz, C.C. and Francisco, E.R., 2016. The
impacts of fundraising periods and geographic distance on financing music production via
crowdfunding in Brazil. Journal of Cultural Economics, 40(1), pp.75-99.
Milosevic, M., 2018. Skills or networks? Success and fundraising determinants in a low
performing venture capital market. Research Policy, 47(1), pp.49-60.
Nandeshwar, A.R. and Devine, R., 2018. Data Science for Fundraising: Build Data-Driven
Solutions Using R. Data Insight Partners LLC.
Tempel, E.R., Seiler, T.L. and Burlingame, D.F., 2016. Achieving excellence in fundraising.
John Wiley & Sons.
Veríssimo, D., Vaughan, G., Ridout, M., Waterman, C., MacMillan, D. and Smith, R.J.,
2017. Increased conservation marketing effort has major fundraising benefits for even the
least popular species. Biological conservation, 211, pp.95-101.
Winton, S., 2018. Challenging fundraising, challenging inequity: Contextual constraints on
advocacy groups’ policy influence. Critical Studies in Education, 59(1), pp.54-73.