An Analysis of Educational Institutions for Kids in London, UK

This research report investigates the educational landscape for children in London, focusing on the impact of technology and the effectiveness of institutions like Kidzania and Running Wild. The research aims to understand children's preferences between traditional parks and technology-driven learning environments, exploring how technology influences their social skills, play habits, and overall development. Employing a deductive approach and explanatory research design, the study utilizes primary data collection methods to assess the positive and negative effects of technology on children's cognitive abilities and social interactions, while also considering the evolving relationship between children and their parents in the digital age. The research project also evaluates the effectiveness of the research methods applied and considers alternative methodologies, providing valuable insights for educators and guardians on navigating the complexities of technology's role in childhood education.

A Study of Educational Institution for Kids in London

Table of Contents
Introduction......................................................................................................................................3
LO1 Conduct appropriate research methodology which integrates knowledge into the research
process.............................................................................................................................................3
Based on your chosen business research project, produce a research proposal that clearly defines
a research question or hypothesis, supported by a literature review [P1].......................................3
In order to carry out the research, examine appropriate research methods and conduct primary
and secondary research [P2]............................................................................................................6
LO2 Conduct and analyse research relevant for a business research project..................................9
Based on your chosen business research project, conduct primary and secondary research using
appropriate methods that take into account costs, access and ethical issues [P3]...........................9
Having collected your primary research, apply appropriate analytical tools to analyse research
findings and data [P4]....................................................................................................................13
LO3 Communicate the outcomes of a research project to identified stakeholders.......................16
Now that you have completed your research project, communicate the research outcomes in an
appropriate manner for the intended medium [P5]........................................................................16
LO4 Reflect on the application of research methodologies and concepts.....................................18
To help you learn from the research project, reflect on the effectiveness of research methods you
applied for meeting the objectives of your chosen business research project [P6].......................18
Evaluate alternative research methodologies and lessons you have learnt in view of the outcomes
of your research project [P7].........................................................................................................18
Conclusion.....................................................................................................................................19
Reference list.................................................................................................................................20

Introduction
The advancement of technology changes the educational process and the way of socialisation of
the children. This particular research project sheds light on the educational system of kids in
London. Hence this particular research focuses on two organisations named Kidzania London
and Running Wild, which are considered for two of the best entertainment and intellectual world
for the kids. The advancement of technology has made it possible to have intellectual toys, which
are reliable to offer the kids the fastest global teachings. It has been seen that kids can adopt a
lesson very easily with practical application. Nowadays, the education system of kids in London
and other developed country is based on realistic role play, which is reliable to let kids have fun
to study. The objective of this particular research project is to look into how much effective and
interesting the new education system of kids is. The particular research project aims to evaluate
how Kidzania and Running Wild influence the kids to learn in the most effective and fastest way.
In addition, this particular research project also discusses how this new education system impacts
the relationship of the kids with their parents.
LO1 Conduct appropriate research methodology which integrates knowledge into the
research process
Based on your chosen business research project, produce a research proposal that clearly
defines a research question or hypothesis, supported by a literature review [P1]
Research aim
The aim of this particular research project is to sheds light on how technology is changing the
way of Kids to learn and socialise with their parents and others. This particular research project
also aims the impact of technological advancement on the thinking and focus of children.
Objectives
The primary objective:
To understand if kids in London prefer Kidzania or Running Wild in the traditional parks and to
look into the ways children play and prefer to learn

The secondary objectives:
The secondary objectives of the particular research project are as follows:
 To determine how technology has changed educational childhood
 How technology affects children’s social skills
 How technology has changed the way children play
 How technology has changed family and community life over the time
 To explore negative and positive effects of technology on kids
 To describe how technology is having a serious impact on the development of the
children
 To evaluate how technology is changing the way children think and focus
Research question
 Do kids prefer to spend time at Kidzania or Running Wild in the London with their
parents?
 How does technology impact the growth and development of kids?
Rationale of the study
The advancement of technology is changing every aspect of society for some last few decades
long. It has been seen that the growth of technology has left a major impact on the growth and
development of the children. It is because the technological advancement changes the way of
early education for the kids. Technological advancement makes it is possible to let kids be
familiar with the digital world of communication. In addition, now for educating kids the highly
intellectual toys are used (Cormier and Hagman, 2014). Hence, it has been seen that children
become more interested in playing outdoor games than indoor games. The development of
technology has left both positive and negative impact on the growth and development of kids.
Hence, a major change in the behaviour of the kids is phenomenon globally. Therefore
conducting this research project will be highly valuable in order to learn how the kids of today
prefer to have education and recreation. The growth of technology also impacts the relationship –
chemistry between children and parents (Bondi and Matthews, 2017). The growth of technology
has enhanced the learning skills of the kids. However, it destroys the scope for kids to have
traditional socialisation. Hence, conducting this research project is highly reliable and

reasonable to understand the future of next generation. On the other hand, the study of this
research project is also valuable in order to draw the attention of the educators and guardians on
the negative development and behaviour of the kids and the odd interaction of the kids (Harlen,
2017).
Brief literature review
As opined by Bowen (2018), technology has changed the ways of early education for the kids.
Today, the classroom for the kids are found as the most colourful and highly equipped to have
attraction of the kids on study. Today’s kids prefer to play with such kind of toys, which are
considered highly advanced in terms of being fascinated with digital world. Most of the kids of
today prefers to fun in playing intellectual video game. In addition, the kids of today become also
aware to handle social networking communication. Nowadays, in their study, digital
communication is considered. Hence, today’s kids are becoming habituated with virtual
communication. Thus the kids of today has started be highly unsocial in terms of having
traditional interaction and communication with the parents and others in society. It is argued by
Kilpatrick (2014) that the kids of today only get the chance to be socialised with the people in
society in some public or private occasions. Hence, the kids of today lack sense how to interact
with the elders, juniors and similar aged kids. On the other hand, nowadays digital
communication is accessible to the students. Hence, adult advertisements are also visible to the
kids. It leaves a negative impact on the growth and development of the kids (Tyner, 2014).
According to Ballantine et al. (2017), in London, in order to inspire kids to learn via realistic role
play, there are organisations like Kidzania and Running Wild, which host entertainment for the
kids. In Addition, the two organisations gives the kids to spend time with their parents. On the
other hand, there is a deal of advanced puppets which children highly prefer to play. Kidzania is
considered as an interactive city for the kids, where the kids can spend their time with advance
puppets and equipments with their parents (Sousa, 2016). Kidzania aims to be one of the fastest
growing global learning and entertainments brands in the world. On the other hand, Running
Wild is also considered as one of the prettiest parks for the children. In the Running Wild, there
are amazing puppets of animals such as tiger, elephant and a whole buffoonery of orangutangs.
There the kids can experience how the war horses look like and who was their role in the war.
Thus, Running Wild is highly reliable children’s park in order to experience virtual world of

flora and fauna (Tizard et al., 2017). The main attraction of Running Wild is the prettiest
theatres, where mainly the animated films for the kids are shown. It is a good park, where the
kids can spend a good time with their parents (Ballantine et al., 2017).
Kidzania and Running Wild bother are focused for providing kids to experience an advanced
world of digital technology. Kidzania mainly focuses to motivate the kids with the set of
advanced indoor game. On the other hand, Running Wild gives priority to draw the attention of
the kids on flora and fauna. In the theatre of Running Wild, the kids get introduced with
animatography. In addition, in the theatre there is shown fables, which helps the kids to gains the
knowledge of rich ethics. However, according to Wright (2015), kids would prefer to spend time
at Kidzania on regular basis. However, in the Running Wild, people would not like to go
regularly. In support, Woodhead (2015) said that Running Wild is the place, which arranges a
bigger recreation for the kids. On the other hand, there the kids also make adventurous fun.
Running Wild is quite similar like a zoo. The difference is that in the zoo, there are seen real
animals. In running wild, the puppets of animals are seen with digital sound effect. This place is
suitable to visit monthly in a year. However, Kidzania is perfect for the kids to enjoy week end.
Kidzania and Running Wild both have made a perfect world for the kids in terms of bettering
their interaction with the parents and boosting the learning skills of the kids. With the
performance of the two organisations, the positive and negative impact of technology in the
growth and development of the kids is phenomenon.
In order to carry out the research, examine appropriate research methods and conduct
primary and secondary research [P2]
Research philosophy
For conducting a particular research successfully, it is essential to choose the appropriate
research philosophies. There are four types of research philosophies such as positivism, post
positivism, realism and interpretivism. Out of four philosophies, choosing positivism will be
highly reliable and reasonable in order to conduct this particular research project. It is because
positivism philosophy allows the research to take the helps of scientific principles in terms of
understanding the reasons how technology impacts the growth and development of the kids. In

addition, undertaking this philosophy, researcher will also be able to explore the influence of
technology in early childhood education.
Research Approach
There are two research approaches such as inductive approach and deductive approach. In order
to conduct this particular research project, deductive approach will be highly reliable to be
followed. It is because; deductive approach will allow the researcher to start the study of the
research project with a generalised perspective. On the other hand, deductive approach is highly
reliable when a hypothesis needs to be developed in the research project from an already existing
theory. According to this approach, researcher focuses on what the other researchers have done
and considers to go through the existing theories and then various investigations have been
initiated to foster research hypotheses in a particular research project.
Research Design
There are three types of research designs such as explanatory, exploratory and descriptive
research design. Out of the three research design, choosing explanatory research design will be
the best. It is because explanatory research design is highly reliable in terms of looking into a
particular problem, which has not been researched well before. It is such kind of research design,
which is reliable to explain the aspects of a particular study in detail. This research design is
highly suitable in order to conduct a particular research with generalised perspective. On the
other explanatory research design will also helps the researcher to understand a problem in the
most efficient way.
Data collection method
There are two kinds of data collection methods – primary and secondary. In order to conduct this
particular research, primary data collection method will be the most reliable to be followed. The
problem of this particular project has not been well researched before. Hence, for conducting this
project successfully, researcher needs to generate new concept which will shed light on the
actual problem in detail. Primary data collection method is reliable to generate new concept or
having new insights about a particular topic. Hence, secondary data collection method will helps
the research to generate what wrong is being happened with the kids due to the advancement of
technology (Hollins, 2015). On the other hand, this data collection method is also reliable in

order to focus on how to reduce negative influence of technological advancement in the growth
and development of the kids and children.
Research strategy
Research strategy is necessary to be considered in terms of sets direction for conducting a
particular research. In order to accomplish this research project, both qualitative interview and
quantitative survey have been initiated. In qualitative interview, two managers of kidzania and
Running Wild have been asked three specific questions. Their answers will helps the researcher
to explore why the kids in London prefers to go in Kidzania and Running Wild. On the other
hand, their answers will also be reliable in order to focus on the influence of technology in early
childhood education. On the other hand with their responses, it will be also possible to decide
where kids in London prefer to go weekly in order to have recreation.
On the other hand, in order to gather quantitative data and information in this particular research
project a quantitative survey has been conducted over 100 parents in following a specific set of
questionnaire. It is because parents are considered the most important stakeholders of Kidzania
and Running Wild. Hence, it is highly important for this research project in order to know the
thoughts and opinion of the parents (Ary et al., 2018). The responses of the parents will also help
the research project in order to have the new insights about the research topic.
Sampling method and selection
In order to conduct this particular research project, probability and non-probability, both
sampling methods will be reliable to be followed. In this study, probability sampling has been
used to sample the data obtained from the surveys while non probability has been used to sample
the data from the interviews. In order to conduct the quantitative survey, parents can be selected
randomly and in order to have the interview of the managers of Kidzania and Running Wild,
researcher can also consider random sampling technique.
Advantages and Limitations of the selected research methods
This particular research project can have attention of the parents and early childhood educators in
terms of reducing the negative impact of technology in early childhood education. On the other

hand, this research project will helps the readers to understand why the kids of today are seen in
behaving arrogantly in most of the time (Skinner, 2016).
On the other hand, this research project will be developed based on the personal hypothesis of
the researcher. Hence, it will restrict the outcome of the research project to be agreed by all. In
addition, the budget of this research project can also be major limitation in terms of conducting
this particular research project.
LO2 Conduct and analyse research relevant for a business research project.
Based on your chosen business research project, conduct primary and secondary research
using appropriate methods that take into account costs, access and ethical issues [P3]
Research methodology
In this research project, researcher has applied set of tactics for ascertaining research outcomes
with definite solution. Formulation of research methodology is required to recognise theoretical
and practical underpinnings. Researcher has used positivism research philosophy for applying
this theoretical sense within the research. Deductive approach has been applied here to gain
valuable insights, which can support the obtained data. Selection of deductive approach is
effective for producing a refined analysis (Salaria, 2012). Explanatory research design has been
adopted here to briefly explain the research phenomenon. In addition, researcher has applied
primary data collection process for getting direct data from the informants. In this case,
researcher has taken 100 parents for getting data about concerned research. In addition, for the
qualitative research analysis, three mangers from Kidzania and Running Wild have given their
valuable response to structured Questionnaire. This data collection has been processed through
this data has been taken through probability sampling techniques. Survey and interview process
has benn taken to collect this data. Researcher has analysed this data through both quantitative
and qualitative way. Mixed methodology has been applied here to gain valuable insight
regarding the issue.
Ethics, reliability and validity

Ensuring validity and reliability are the most significant aspect for a successful research.
Therefore, researcher has maintained these criteria to maintain the authenticity at all levels.
Entire analysis is effective to measure project outcomes in a disciplinary manner. In addition,
researcher has used. Often issues are emerging from utilised research instruments and it creates
issue to measure project outcome (Taylor et al., 2015). In this study, researcher is sincere to
deliver positive approach for maintaining research standard. On the other hand, ethical
consideration of research information is crucial responsibility of the researcher. In this research
researcher has kept sincere attention on ethical obligation. Researcher has ensured that published
information has been use for the academic purpose only. In addition, data has been kept
anonymous as per the guideline of Data Protection Act 1998.
Quantitative data collection
In order to conduct the quantitative survey, 100 numbers of parents have been selected randomly.
The questionnaires, which have been considered for the quantitative data collection method, are
followed below.
Q1. How many children do you have?
Options Responses Responses in percent Total Respondents
1 49 49% 100
2 51 51% 100
Q2. Have you visited to Kidzania and Running Wild with your children?
Options Responses Responses in percent Total Respondents
Yes 81 81% 100
No 19 19% 100
Q3. Do they like to go to Kidzania and Running Wild?
Options Responses Responses in percent Total Respondents

Yes 81 81% 100
No 19 19% 100
Q4. Between Kidzania and Running Wild, what is the most preferred recreational hub by
your children?
Options Responses Responses in percent Total Respondents
Kidzania 65 65% 100
Running Wild 35 35% 100
Q5. Why do your children prefer to go at Kidzania?
Options Responses Responses in percent Total Respondents
For role based play 35 35% 100
Technology based play 36 36% 100
Playing with innovative
puppets
15 15% 100
Digital communication 14 14% 100
Q6. Why do your children prefer to go at Running Wild?
Options Responses Responses in percent Total Respondents
Enjoying animated
movie
39 39% 100
For playing with
animated puppets
27 27% 100

Enjoying virtual flora
and fauna
14 14% 100
Digital communication 20 20% 100
Q7. How far do you agree that the technologies used in Kidzania and Running Wild is
reliable for enhancing the learning skills of the children?
Options Responses Responses in percent Total Respondents
Strongly agreed 71 71% 100
Agreed 11 11% 100
Neutral 15 15% 100
Disagreed 3 3% 100
Strongly disagreed 0 0% 100
Qualitative data collection
For having qualitative data and information, researcher has considered in conducting a
qualitative interview, which targets two managers of Kidzania and one manager of Running
Wild. Their responses help this research project to gain a new insight about the positive and
negative impact of technology on the growth and development of the kids.
Qualitative questionnaires
Q1. Why kids prefer to come in your club?
“The educational institution consists of various animals made from different materials, toys and
games, parks creatively designed for them to play and learn”
Q2. How does your club ensure kids’ satisfaction?
“Kids are required to work in teams and perform the tasks. Children love to discover and
explore, they have this nature very instinctively.”