Strategic Marketing: Strategic Development for Kimberly Clark's Growth

This report provides strategic recommendations for Kimberly Clark to overcome challenges in international business expansion, such as high competition, legal costs, and environmental issues. It suggests implementing a cost leadership strategy to reduce production costs and attract consumers with lower prices, focusing on natural ingredients to maintain quality. Additionally, the report recommends a differentiation strategy to develop unique products that stand out from competitors, leveraging the company's brand loyalty. Furthermore, a focus strategy is advised to enhance consumer awareness through targeted promotions and personal selling, utilizing social media and educational campaigns to increase product visibility and understanding. The aim is to provide strategic insights to enhance Kimberly Clark's competitive advantage and market presence.

Strategic marketing

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Strategic development
According to the analysis, it has been seen that the Kimberly Clark faces the issues while
expanding the business at the international level. In this section of the report, the strategic
recommendation are given to implement in the organisation in order to overcome the issue
which face by the company such as high threat of competition, legal cost, environmental
issues and many others.
Cost leadership strategy
It has been recommended that the organisation has to implement the cost leadership strategy
in order to overcome the issue of competitors. As per the cost leadership strategy of the
company, the company has to reduce its cost of production so that it is financial stable and
provide the services at the low prices (Porter, and Heppelmann, 2017). It is observed that the
consumers are more attracted towards the product which have low price. The company
produce the product by implementing the advance technology with the natural ingredients. As
it is a manufacturing company of hygiene product and services that offers the tampons, pads
and many others hygiene product that is why; it is recommended that the company has to
produce the product with the natural material (Hill, 2017). Using of natural ingredients such
as quality of cotton for pads and tampons reduces the cost of production. As discussed,
decreasing the cost of production helps to beat the competitors in the market and it also helps
to gain the competitive advantage by attracting the people towards the services.
Differentiation strategy
Kimberly Clark can implement the differentiation strategy in the organisation for the
development. Differentiation strategy defines that the company has to develop the product
which should be different from the other companies of the same industry. As per the SWOT

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analysis, it is observed that the organisation faces the issue of high brand image of
competitors in the same industry in the market. It is recommended that the company has to
adopt the differentiation strategy and develop the product with the new ingredients and raw
material which is considered as the healthy for the human being. This strategy helps the
organisation to gain the competitive advantage as the consumer more prefers the unique and
healthy product. It is observed that the brand loyalty of the company is high due to which it
has the opportunity to differentiate the product with the use of different raw material and
technique. This strategy can easily implement by the company in the organisation as it beat
the competitors in the competition (Madsen, and Walker, 2015).
Focus strategy
This strategy helps the organisation to build the different image in the market. As per the
analysis, it is observed that the organisation faced the issue of consumer awareness. It is
recommended that the organisation has to implement the focus strategy so that it can improve
the awareness of consumer towards the services. As per the strategy, the company has to
focus on its existing products in order to increase its sales in the market. As per the strategy
the company has to promote the product by using the different tools such as social media,
television advertisements, personal selling. As the company sells the hygiene product that is
why, it is personal selling is more effective. In the personal selling, the company has to
organise the campaigns in different areas and provide the high education to consumer for its
uses. Although, the company adopts the social media for promotion but it has to post the
attractive picture with the relative information of product such as how to use it and their
benefits after using it so; that the large number of consumer attracted towards it. The strategy
helps the organisation to overcome the issues of consumer awareness (Salavou, 2015).

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References
Hill, T. (2017) Manufacturing strategy: the strategic management of the manufacturing
function. Macmillan International Higher Education.
Madsen, T.L. and Walker, G. (2015) Modern competitive strategy. McGraw Hill.
Porter, M.E. and Heppelmann, J.E. (2017) Why every organization needs an augmented
reality strategy. Harvard Business Review, 95(6), pp.46-57.
Salavou, H.E. (2015) Competitive strategies and their shift to the future. European Business
Review, 27(1), pp.80-99.