Integrated Marketing Communication for Hospitality Resort
VerifiedAdded on 2023/01/10
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Report
AI Summary
This report examines the significance of integrated marketing communication (IMC) within the hospitality industry, focusing on the Kimpton Seafire Resort. It outlines the importance of effective communication in achieving business objectives, enhancing customer relationships, and building a strong brand image. The report details the communication objectives, which include creating a positive brand image and providing diverse services. It justifies the selection of various communication channels, such as social media, advertising, and content marketing, to attract and engage customers. The report also presents an integrated marketing communication plan designed to improve business performance and achieve timely business objectives. The conclusion emphasizes the role of IMC in ensuring long-term sustainability and fostering continuous customer engagement. Finally, the report references relevant academic sources to support its findings.
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