Integrated Marketing Communication for Hospitality Resort

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Added on  2023/01/10

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This report examines the significance of integrated marketing communication (IMC) within the hospitality industry, focusing on the Kimpton Seafire Resort. It outlines the importance of effective communication in achieving business objectives, enhancing customer relationships, and building a strong brand image. The report details the communication objectives, which include creating a positive brand image and providing diverse services. It justifies the selection of various communication channels, such as social media, advertising, and content marketing, to attract and engage customers. The report also presents an integrated marketing communication plan designed to improve business performance and achieve timely business objectives. The conclusion emphasizes the role of IMC in ensuring long-term sustainability and fostering continuous customer engagement. Finally, the report references relevant academic sources to support its findings.
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Integrated Hospitality
Marketing
Communication
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Content
Introduction
Communication objective for the resort
Justification for selection and integration of communication channel
The integrated marketing communication plan
Conclusion
References
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The integrated hospitality
marketing communication is
more vital and essential for the
continuous success of the
business as with the help of it the
company will make effective
interaction with their customers.
Introduction
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Communication objectives for the resort
The communication is being more
important system of the business
as it supports to transfer the
liable and needed information in
the market with that the Kimpton
seafire resort make the stronger
connectivity with the customers.
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Continue…
Create product image: Kimpton seafire
resort must have enhance the productive
image and with this provide the diverse
range of the services to the customer
such as dining, recreational activities,
security, tennis, shopping, entertainment
and many other facility as well.
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Justification for selection and integration of
communication channel
The communication channel must get
used by the Kimpton seafire resort
and with this they have induces
the social media, advertisement,
and pay per click, direct marketing
and content marketing so as to
attract more customers.
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Continue…
It is needed that resort get used the attractive strategy by
which marketing will get performed that is more appropriate
and with this the communication get developed with more
effectiveness. In addition is the focus get maintain with that
the resort get innovate the services as per the requirement of
customer that provide more benefits in terms of sales and
profit.
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The integrated marketing communication plan
The integrated marketing communication
plan used by the Kimpton seafire resort
as from this they have enhances the
productive performance and with this
the valuable outcome gets developed
with the easy access of business
objectives in timely basis.
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Conclusion
It has been concluded from the above presentation that the integrated
hospitality marketing is essential for the business and with this the
business perform the effective communication by which sales and
profit will get enlarged. It is used to make the long term
sustainability and accessibility by which the customer gain the
suitable changes on continuous basis by which their relatedness will
get improvised.
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References
Šerić, M. and et. al09,., 2019. How can perceived consistency in
marketing communications influence customer-brand relationship
outcomes?. European Management Journal.
Zahra, I.M., 2018. Integrated Marketing Communications (IMC): The
Interdisciplinary Concept. In Promoting Interdisciplinarity in Knowledge
Generation and Problem Solving (pp. 102-123). IGI Global.
Banerjee, S. and Mandal, K., 2018. Advertisement vs societal based
marketing communication: An empirical analytic comparison vis-a-vis
profit contribution. Indian Journal of Marketing, 48(6), pp.7-21.
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