Kind Consumer: Small Business Enterprise Analysis and Recommendations

This report provides a comprehensive analysis of Kind Consumer, a UK-based healthcare company focused on developing inhalation technologies to reduce the impact of tobacco. The report examines the company's profile, including its business structure, products (Voke inhaler, Oxette platform technology, and EVO), and location. It identifies the company's strengths, such as its use of advanced technology in healthcare, and weaknesses, including its limited geographical area and number of employees. A competitive analysis compares Kind Consumer with Allergy Therapeutics, highlighting differences in human resources, market share, and technology. The report recommends actions to overcome weaknesses, such as expanding the business geographically and hiring more employees, and analyzes the company's existing performance, including its main product, the Voke Inhaler. It also discusses new areas of business development, such as targeting countries with high tobacco usage and leveraging information technology. The report assesses existing business objectives and plans, revises the business plan, and suggests areas of change, including technology advancements and geographical expansion, along with an action plan to implement these changes. The report aims to evaluate the company's current standing and provide recommendations for future growth and improvement.

SMALL
BUSINESS
ENTERPRISE

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INTRODUCTION
Small Business enterprises make equal contribution in country's growth. Enhancing its
market share entity is focusing on developments of its products and services. Through
development of its products and service entity is gaining market share. Kind Consumer is small
business enterprises which is offering its services in health care industry (Seethamraju, 2015). .
Present report makes analyses of entity's strengths and weakness. It is also made comparative
analyzes of entity with other organizations. In addition, provides recommendations to overcome
with weakness. At last it gives information about firm's improvements in given time scale.
TASK 1
1.1 Organization's Profile
Kind Consumer is UK based health care company which focuses on developing novel
inhalation technologies for reducing impact of tobacco (Poba-Nzaou and et.al., 2014). It was
found in 2006 and offering its services to millions of consumers across the globe. Recent
development done by the entity is inhalation therapeutics and sustainable technology. Following
is the profile of business firm:
Name of business and
structure
Kind Consumer is a private company and it is based in the
UK (Page, 2014). There are 15 employees working in the
firm. It was found in the year 2006 by Alex Hearn which is a
British inventor and entrepreneur in London.
Activity Main aim of enterprise is to develop novel inhalation
technologies to reduce the impact of tobacco. Main products
being produced by the firm are Voke inhaler, Oxette platform
technology and EVO.
Business location Organization’s headquarter is in London and it is conducting
all business operations in the UK only.
Strengths and weaknesses Aim of entity is to make effective use of technology in
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healthcare sector and developing different types of products
for reducing the impact of tobacco (Uyarra, and et.al., 2014).
Main strength of company is to use advanced technology in
its products. It focuses on developing inhaler technology.
Weakness of firm is that it has limited geographical area and
inadequate number of employees. At present, there are only
15 employees working in company (Boyett, 2013). Its
research and development department has lack of advanced
equipment.
1.2 Comparative measures of performance
The competitive analysis of Kind consumers provides sound knowledge about their
business activities (Memili and et.al., 2015). The organization is expanding its business activities
by making global partners and with different firm which offering similar types of services to its
customers. The financial performances of company are growing very fast and attracting more
customers along with global investors which assist to them for developing its market. Main
competitors of Kind Consumer are which is Allergy Therapeutics which is one of the leading
company healthcare (Halme. and Korpela, 2014). Main aim of company is giving services to
transforming allergy treatments.
Competitive Analysis
Basis Allergy Therapeutics Kind Consumer
Human resource There are employees in company. There are only 15 employees are
working in company.
Market share Market share of entity is 3.5 %. Market share of company is 2%
Technology Developing different types of
technology which prevents people
from allergy.
It is using Voke inhaler technologies for
reducing harm of tobacco uses.
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The sales of Kind Consumer are increases by 5 % in year 2016 after merging with
different company. The entity is also seeking towards making Global partners of expanding its
business (Wilson and Post, 2013). On the other hand, Allergy Therapeutics's sale is decreases 2%
and they are also facing shortage of skilled and experienced employees.
TASK 2
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in
the
business
Kind Consumer is a UK based private company which is delivering it services for
reducing the impact of tobacco (Wright, 2015) . Main aim of company is using advanced
technology and developing different products for the welfare of consumers. For every
organization, it is important to identify it weakness which assists them in their future
development. By identifying the weaknesses, firm can improve its services and gain competitive
advantage over others. Kind Consumer has limited geographical area for its business activities
which are limited to UK only (Williams, 2016). Kind Consumer needs to expand its business in
other regions so that it can ensure long term growth. For expanding its business activities, they
need to hire new people and more fund.
Another weakness of company is that it has limited number of employees which are not
experienced in research and development. At present, there are only 15 employees working in
company. For making further development in health care sector, entity need to hire more
employees so they that can increase the scope of its business activities. New policies and
strategies can be used for making positive improvement. For expanding the business services,
firm needs to identify new geographical area (Poba-Nzaou and et.al., 2014). It can make use of
social media for making people aware about tobacco and its impact.
2.2 Analyzing existing performance
(M2)
Main goal of Kind Consumer is to reduce the use of tobacco with the help of technology.
Its innovation programs are focused on the use of different types of technologies in health care
sector for reducing the impact of tobacco, tobacco dependence and respiratory drug delivery. It
also offers different types of products and services to its customers such as EVO, Voke inhaler,
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Oxette platform technology and Polykind (Boyett, 2013). Use of technology in healthcare sector
assists the organization for expanding its business activities.
Voke Inhaler
It is the main product which is developed by company for reducing the impact of tobacco.
I This product is authorized by the UK regulatory Agency which prevents carving and nicotine
withdrawal symptoms (Jeston, and Nelis, 2014) . It is an alternative product for the smokers. For
expanding its business services, there are various ways which can be used by the entity (How To
Use Your Strengths To Overcome Your Weaknesses, 2015).. Identify new geographical area
where people are highly effected by usage of tobacco and its product assist to business
expanding activities and adding more customers (Ismail. and King, 2014). .
Ways to maintain and strengthen the existing performance
Main strengths of company are using technology in health care sector and providing the
best services to its patients (Storey, Keasey and Wynarczyk, 2016). For maintaining its existing
performance, firm is needed to identify those places where there is lack of proper medical
equipment and people are suffering from excessive usage tobacco.
2.3 New area of business
Development of Novel inhaler technology is used by people for reducing the impact of
tobacco. Use of tobacco in smoking is the major global health problem. Approximately, 1.3
billion individuals regularly use tobacco for smoking (Rainnie, 2016). As per the report of World
Health Organization, use of tobacco killed around 5.4 million people in a year. New area of
business assists the entity for expanding its business and also helps them for gaining market
share. For expanding its services, entity needs to identify the new geographical area where
people are highly affected by tobacco. Major tobacco usage countries are Russia, China and
Slovenia. All these countries are had large numbers of tobacco consumes.
Kind Consumers can target to these countries for expanding its business. By expanding
its geographical area they can add more customers to its business (Healey, 2015) . New area of
business can also be developed on the basis of developing new products Entity can also make use
of information technology in its business activities such as data storage and mining which will
help company in improving its capabilities and quality of health care (Asplund and Blacksmith,
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2011). With the help of IT in health industry firm can conduct more research and developments
its products. Use of data mining in organization assists them for collecting data and generating
valuable information. It also helps the Kind Consumer for making evaluation of the effectiveness
of medical treatment by comparing causes and symptoms.
TASK 3
3.1 Assessment of existing business objectives and plans
Existing business objective of company is to use of high technology in developing of
healthcare products. Main aim of organization is to develop different types of heath care
products for reducing use of tobacco. Major product of company is novel inhale technologies
which develop for address tobacco harm reduction (How to Use Your Strengths To Overcome
Your Weaknesses, 2015.). Existing business plan of firm is to expand its geographical area and
use of information technology in its business. There are different types of technologies which is
used by entity for developing its products such as data mining which assist to them for collecting
data and making further research in health care industry. Another objective of Kind Consumer is
reduced usage and harm of tobacco. For development is business activities they also focus on
development of product such as Voke inhaler, EVO etc. which are developed to prevent people
from harm of tobacco and drugs.
Business plan of company is to expand its geographical area by identifying new regions
where usage of tobacco is very high (CONTACT US. 2017). Through this approach they can
develop their market and gain more customer's. Another plan of company is to hire new
employees. By hiring new employees, they want to add more value in its products and services.
Skilled and experienced employees also assist to entity for develop its product and ensured long
term growth. With the help of this approach firm can also conduct more research in medical
science.
3.2 Revise business plan and suggested area of changes
Businesses plan of Kind Consumer is use for advance technology in their activities. Use
of information technology assist to company for making it services more advance and enhancing
its market (Seethamraju, 2015). It also helps to them for gaining customers and ensuring long
term growth. Another business objective of company is to increases its geographical area along
with hiring new employees.
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Technology advancements
Kind Consumer is UK based company which is offering its service in health care industry
(Poba-Nzaou and et.al., 2014). Main aim of company is use of technology in health care
industry. Entity is focuses on use of information technology so they can develop more product
and services for its customers. Information technology assist to organization in improving
quality and capabilities of its services (Halme. and Korpela, 2014) . IT tools such as data mining
helps to company for increases research and treatments. This approach also provide useful
information to firm and with the help of this information they and make effective use of a
medical treatments and conducts various types of research such as causes of diseases, their
symptoms and its side effects (Wright, 2015) . However, use of such technology add more costs
in operational activities.
Increases geographical area
At present Kind Consumer services are limited to only UK. The company is planning to
expand its business services in another region so they can capture more market share. For
expanding its geographical area entity need to identify those places where usage of tobacco is
very high. Major aim of firm is to reduce harm of tobacco and development such technology
which assist them for fulfilling their business objectives. For expanding geographical area, the
company is merging with different entities. However, for expanding its geographical area add
require for fund.
3.3 Action plan to implement changes (M1)
Action plan helps to Kind Consumers for developing future strategics and also assist to
company for implementing changes (Rainnie, 2016). The firm have planned for expanding its
business activities by using information technology in its business and expanding its
geographical area outside of UK. For developing its products and services the company is
focusing on uses of data mining in its actives so they can gather more useful information.
By gathering more information through data mining they use those data for conducting
research and making different study on entity products (Wright, 2015) . Aim of organization is
use of advance technology in making and developing its products and services. For developing
information technology, it is making separate departments for IT and hire new employees who
assist to them for For gathering useful information from data mining. It also assists to them for
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making effective study of different types of technology which is used in health care industry.
Another area where Kind consumers is try to implementing its changes is developed its
geographical area by merging different firm in its organization (Storey, Keasey and Wynarczyk,
2016). Through this approach they expand its geographical area and make people more aware
about harm of tobacco. It's also developing its market by offering more products which protect
people from harmful effects of tobacco and drugs. Merging with other firm also helps to them for
adding more innovation in its services.
ACTIVITY TIME FRAME
Technology advancement 2 years
Develop geographical limit 1 year
TASK 4
4.1 Impact of proposed changes
Some of the specific business changes are proposed by Kind Consumer for expanding its
business beyond its geographical limit of the UK and introduction of advance technology assist
to company for developing its product and services (Rainnie, 2016). For expanding its
geographical limit, it need to identify new business area and demand of customers for targeting
customers. The impact of this proposed change in firm is that they need more fund for develop
along with strategic planning (Williams, 2016). Hence, this proposed change has direct impact
on entity financial position. For expanding its geographical area, they need for money at initial
level which contains high risks and uncertainties. Moreover, they also need to hire new
employees which assist to them for developing market network. Hiring new employees also
require fund. For expanding its geographical area has also impacted on probability of entity in
UK market.
On the other hand, introduction of Information technology in current systems of
operation shall have extremely positive impact on entity's sales (Ismail. and King, 2014).
Considering all fact that business of the company is entirely is highly depended on technology.
Aim of company using technology in health care industry and reduces impact of Tobacco. The
outcomes of this change in that it enhances entity's services and improves it products quality. It
also assists to them for adding more value in its services (Healey, 2015) . It also provides useful
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information about data and entity can use data for making research of its products.
4.2 Plan managed in business activities
Kind consumer is expanding its business services and it has impact on both organization
and on employees working for it. Proposed changes have grate impact on entity's performances
and for executing it planned activities it need to take some steps. Following are steps which are
required to take for managing changes (Boyett, 2013).
 Firstly, the management shall have to make research on market for identifying new area
of business and need to ass’s consumers demand.
 On the basis of research it need to target its customers by offering different types of
products and services and take alternative action as per situations (Pang and et.al., 2015) .
 After, targeting market Kind Consumer need to develop a strategic planning so they can
develop its market in specific manner.
 Along with all the above requirements employees of company is also need to informed so
they can also take part in decision making process and present their valuable ideas to
entity which assist to it for ensuring its market growth.
Similar, if Kind Consumer is to introduce use of information technology then following steps are
required for completing tasks (Jeston, and Nelis, 2014).
 For using of advance technology, the entity need to make arrangement of sources of fund.
 All the employees need to inform which are highly effected by the changes of technology
and need to provide training to them (Boyett, 2013). If any positive and negative impact
is occurred then it shall to be communicated with employees.
 Kind Consumers need to hire more skilled and experienced employees for handling data
mining process so they can generate more valuable information regarding health care
sectors.
4.3 Monitor improvements in the performances of Kind Consumer in past two years.
(D3)
One of the major change which is the company had undergone in last two years is
development of Inhaler technology for reducing harm of tobacco. It also develops different types
of technology which assist to entity for reducing harm of smoking and making people more
aware about tobacco and its harmful impact (Wright, 2015) . In September 2014, Kind Consumer
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become the first imitation cigarette to be authorized by UK's Medicines and Healthcare
Regulatory Agency (MHRA) as nicotine replacement therapy.
Through developments of its Voke Inhaler market share of entity is also developed by 2%
(Rainnie, 2016). In addition, the entity is also expanding its services in some regions as well. Its
accounts for pioneering for suing technology in healthcare for reducing impact of tobacco and its
harmful impacts. It is offering its services to millions of customers in UK and other part of
England. Furthermore the entity develop many other products such as Voke inhaler technology,
Oxette platform technology and EVO (Pang and et.al., 2015) . All these products aim to reduce
the impact of smoking and drugs.
Kind Consumer also adopt information technology for developing its products and
services (Pang and et.al., 2015). Use of data mining assist to them for generating valuable
information retarding medical science. Entity is also developed its market by merging with
many other firm and seeking partnerships with many other institutions. It's also have its own
websites where they make direct interaction with its customers and make aware to about harm of
tobacco.
Kind Consumer can consider some facts which can help them in evaluating the performance in
the business are discussed as below :
Quality of work
Kind Consumer can take a quality check on their products. As the company deals with
the production of novel inhalation technologies that can be used for addressing the harm
reduction caused by tobacco and the related stuff. Projects completed within the time limitation
are considered as a key objectives for employee performance and the manufacture of the
products from the company is categorized as the company’s performance.
Preparing Key Financial statements
Each company including the Kind Consumer needs to produce the basic balance
sheet along with the profit and loss statement. They are not only considered as the key
indicators but also as the required statutorily.
Some key indicators that the Kind Consumer can use for measuring the
performance objectives and they are discussed as under :
Budgeting : The Kind Consumer can prepare a financial plan for the current as
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well as the upcoming year. It must be consisting of all the details of the objectives along
with its budget and deadline.
KPI’s (Key Performance Indicators) : These are the smaller targets which the
Kind Consumer can adopt for a faster achievement of the business strategy. It can help
the company in making the complex and complicated projects more meaningful and
efficient for a better understanding.
Six Sigma : It acts as a tool which the Kind Consumer can use for measurement of
the stability and certainty of the output results. It also have a target which can help in
minimizing the errors.
Sometimes, there may be a conflict between the shareholder and the customer.
The reasons can be many such as of customers demanding for better quality products at
lower rates while the supplier wants to make their own profit over it. The same way,
stakeholders also gain a profit as they are also considered as a part of the company, so
they take each and every advantage on the products and services, which other members
can avail.
If the employees or the management at the Kind Consumer feels that any policy
or procedure is outdated and is not proving as effective as it can, Kind Consumer itself
has all the rights to change the policies and procedures of the company in order to make
the results and outcomes more effective.
The company Kind Consumer can also establish their base lines initially
which can help them in proper analysis and evaluation of their goals. Baseline
data are considered as the measurement of information which is collected for the
proper intervention of the process. It can help the Kind Consumer as a point of
reference. Also, it highlights the main parts and the methods that can be used for
achieving them. By proper methodologies, they can track the analysis of there
process of how they are affecting the business of Kind Consumer and the in which
it can provide benefits to the company.
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CONCLUSION
From the above report, it can conclude that development of business is important for
ensuring long term growth. Kind Consumer is UK based organization which focuses on
developing novel inhalation technologies to address tobacco harm reduction. Main of entity is
making use technologies for developing its products and services in health care industry. It
geographical area is limited to only UK. Organization is focuses on developing products and
services for reducing impact of Tobacco. By using technology, they trying to develop their
market share. However, entity need to focus on use of information technology for developing its
market.
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on 27th February 2017].
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