Business Plan Report: Kinder Chocolate Company, Retail Trends Analysis

This report provides a business analysis of Kinder Chocolate, focusing on modern retail trends and their impact on the company. It begins with an introduction to Kinder Chocolate, its mission, and its industry context, then delves into current retail trends such as e-commerce, machine learning for demand forecasting, and data science-based personalization. The report examines consumer behavior in the retail industry and market-specific digital trends. A PEST analysis assesses the political, economic, social, and technological factors affecting Kinder Chocolate, while a SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The report recommends leveraging modern trends like innovative technology and personalization to attract new customers and increase sales. The conclusion emphasizes the importance of internal and external analysis for market positioning and the benefits of e-commerce for attracting customers and building brand image. The report is supported by references to relevant academic and industry sources.

BUSINESS PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
MORDEN TRENDS IN RETAIL...............................................................................................3
CAUSES OF TRENDS...............................................................................................................4
PROSPECTIVE SOLUTION......................................................................................................5
ANALYSIS..................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

·INTRODUCTION
Business Plan help to run business. It is written description which help business or company in
the future. This help company to achieve its goals and objective. Kinder Chocolate company
provide better nutrition to children. It is developed in Alba, Italy. Its industry is Chocolate
industry and its parent company is Ferreo. Its website is <www.kinder.com>. Company mission
is to deliver milk chocolate with proper nutrition to kids (Langas, 2018). This report will show
modern trends, market analysis primary and secondary and in the last it will show
recommendation and conclusion for Kinder chocolate company.
·MAIN BODY
·MORDEN TRENDS IN RETAIL
These various trends now days retail industry is using some examples are as follows:
E-Commerce: Many business and companies using E-commerce trends to increase its sales and
profit. By this trend consumer interested in online shopping, and they wan tot save their time.
Machine learning for demand forecasting: In this technology trend company try to forecast its
consumer demand for this they use Machine learning technology. It is innovative trend which
help business to optimize consumer and supplier relationship management.
Augmented Shopping: This method focus on “try before you buy” approach. This method help
consumers to try cloths or products before they buy by using Augmented and virtual reality
technology.
Data Science Based Personal Interaction: This technology trend help customer to select what
exactly they want. Company and business use this method and give various services to
consumers such as Fashion AI, in-store app, use RFID and Bluetooth low energy driver etc.
Robotic and Staff free and cashier-less stores: These trends re-imaging retail industry. Retail
industry use robotics technology in cleaning, moving goods, tracking etc. Robotic also help
customer in-store services, help to find product etc. (Bykovskaya, Kharchilava, and
Kafiyatullina, 2018) . These trends include technology such as Computer vision, ML, RFID
tags, IoT device facial recognition etc.
Current technology trend used by Kinder Chocolate company:

Kinder Chocolate Company use E-commerce trend to increase its growth and profit and to
achieve its goals. E-commerce help Kinder chocolate company to sale its product at online
platform.
Current Customer Behaviour:
Customer behaviour are changing according to modern and new trend. In retail industry
customer have more demands, expectations, choice and availability. Consumer more focused on
new trends and technology. Their behaviour and expectations changed by time. Kinder chocolate
consumer behaviour depends on their needs. According to consumer behaviour company
segment its user in order to attract more customer and try to fulfil their needs. Consumer mainly
focused on modern trend such as online shopping, e-commerce platform to save their time.
Market Specific Digital Trends
In market now days there are various digital marketing trends are followed such as Artificial
Intelligence, Programming advertising, Chatbots, Conversational marketing, personalization,
video marketing, influencer marketing, social media apps, visual search etc. these digital trends
various industry are using to rise their sales and profit.
Industry Focused on Modern trends:
Retail industry are focused or modern trend such as omni channel retail strategies,
personalization retail experience, e-commerce and digital mobile wallet.
Retail industry analysis in UK
It sale product or goods to the public for their use. In retail industry integrated supply chain
system is used they buy product and goods in bulk and sell it as a small or individual product to
customer or buyer. In UK retail industry is classified in two part organized retail industry and
unorganized retail industry (Filimonau, and Gherbin, 2017). Organize retail industry owners
have retailer licensed, and they have higher growth potential in other hand Unorganized retail
has low cost retailing and it is traditional form of retailing.
l壱CAUSES OF TRENDS
Consumer Under Pressure: Modern trend reflecting the consumers and economy of the country.
All industries are affected by modern trends and all fine themselves under pressure. BY this
consumer buying behaviour is changed they use their smartphone to compare price, they change
their interest according to innovation. They like new trend because it saves their time and some

e-commerce website and online retail stores deliver their product at home on same day it save
their time. Modern trend and technology is helpful for consumers. They can easily buy kinder
chocolate company product by using modern trend.
l壱PROSPECTIVE SOLUTION
Cost Reduction: This solution help to drive growth of the company. Cost reduction process is
used to increase profit and to attract new customers. For different organization and business cost
reduction program help in cost-cutting. This method reduce service and quality to increase it
sales. Kinder Chocolate company can use this solution to increase it sales.
l壱
l壱ANALYSIS
PEST ANALYSIS
Political: Kinder is one of the well-known and leading chocolate company in the world. Parent
company of this, Ferrero expanded its business to 27 member states after creation of EU.
Standardizes strategy helped it out in making an effective position. It provides several benefits
and improves economy so, it takes advantages and support of political stability.
Economic: Core national market for Kinder and its parent company is Italy and confectionery
market is central to its business. It is also stated that Chinese market has given its several future
opportunities and prospects (Valencia, Cardenas, and Acevedo, 2019).. But global financial
economic crisis affecting it in a negative manner as it can reduce its profit margin.
Social: Rise of premium chocolate market can be beneficial for it. Changes in needs of
customers can affect it to some extent. But its strengths and ability of making its chocolates tasty
and delicious can provide it societal benefits.
Technological: It is found that this company invest heavily in innovation and technology that
has made it able in being in the competition. Technological and innovation ability is the main
key of its success. But on the other hand, it is found that several other companies in this industry
that are also making use of advanced technology are increasing competition for this company.
SWOT Analysis: Kinder Chocolate is famous brand of chocolate. SWOT Analysis help to
analyse its internal factors.
Strengths: Kinder chocolate company has following strengths:

Kinder joy and its surprise: This product of kinder chocolate company has gain most success
compare to other products. It is a chocolate with two chocolate balls and one surprise gift
children are more attract towards its gift buy kinder. This product increase kinder chocolate
company profit and sales.
Focus on the Premium segmentation: Kinder company on focus on value added product. They
try to innovate products to attract children and buyers. They try premium segment by innovation
and also by its promotion.
Weakness: They have different weakness such as,
Retailer Issue: Kinder chocolates are famous brand and its products are premium that's the
reason retailers choose other competitors brand which price is medium (Vlados, 2019).
Low reach: in compression to other brands their reach is low in rural area and local market.
Opportunities: Kinder Chocolate company include various opportunities such as Increase in
demand for premium chocolates, Its nutrition and healthy chocolate is also an opportunity for the
company and its steep growth potential in emerging economies are opportunity for Kinder
chocolate company.
Threats: Kinder company has threats from competitors their major competitors are Amul,
Nestle, Mars etc.
·RECOMMENDATION
According to above topic this report recommends that kinder chocolate company can use modern
trends such as innovative technology and personalization store because these trends attract new
customer and rise sales and profits.
·CONCLUSION
From the above report it had been concluded that internal and external analysis helps company
for making them more in market with having environment analysis. Modern methods assist
company for being more digital while by using e-commerce business and make their business
digital so that more products can be sold. Due to having business online they can easily attract
more customer and build up their trust in market along with brand image. E-commerce
supportive to organization in which they can easily make changes in their strategies.

·REFERENCES
Books and journals
Filimonau, V. and Gherbin, A., 2017. An exploratory study of food waste management practices
in the UK grocery retail sector. Journal of Cleaner Production. 167. pp.1184-1194.
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Valencia, G.E., Cardenas, Y.D. and Acevedo, C.H., 2018, December. PEST analysis of wind
energy in the world: From the worldwide boom to the emergent in Colombia. In J.
Phys.: Conf. Ser (Vol. 1126, p. 012019).
Bykovskaya, E.N., Kharchilava, G.P. and Kafiyatullina, Y.N., 2018. Modern trends of
digitalization of innovation process. Upravlenie, 6(1), pp.38-43.
Langas, A., 2018. The Gender of Kinder-Chocolate: A Visual Analysis of TV Commercials and
the Representation of Gender and Children.