Report: Kinderloop App - Business Model, Customer, and Market Analysis

This report provides a detailed analysis of the Kinderloop app, a technology solution designed to bridge the communication gap between parents and their children, particularly those in daycare or preschool. The report begins with an executive summary and introduction, emphasizing the growing need for such solutions in today's fast-paced world. It then delves into the customer and market problem, highlighting the challenges faced by working parents in staying connected with their children's daily lives. The report persuasively argues the benefits of the Kinderloop app, including enhanced parental involvement and insights into children's well-being. It also explores the proposed business model, critical success factors, and the feasibility of the idea, providing a comprehensive evaluation of the app's potential for success in the childcare market. The report concludes with a summary of findings and references to relevant research and resources.

Running head: THINK BIG
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Name of the Student:
Name of the University:
Author’s Note:

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Executive summary
In t his fast paced world, the needs and demands of people have increased. Their lives have also
become too complicated. One of the very common features is that the parents are unable to give
much time to their children as they are usually very busy with their work. So, they have to leave
their children at the hands of the day care centers or the care givers. They really miss being a part
of the lives of their children. So, there is this gap. It is for this reason that companies like
Kinderloop are trying to utilize the power of software and technology and bridge this gap
between the parents and their children. They create beautiful and user friendly app that helps the
parents stay connected with the day to day updates about the health, schooling and the well being
of their children.

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Table of Contents
Introduction......................................................................................................................................3
Effective explanation of the customer/market problem that needs solving and/or the reason the
innovation is required......................................................................................................................3
Persuasive argument of the benefits to be generated by the idea....................................................4
Discussion of the proposed business model....................................................................................6
Critical success factors to be managed during execution of the idea..............................................6
Evaluation of the feasibility of the idea...........................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
One of the major industries that have become almost unavoidable for life in the 21st
century is the software and the technology industry. People have started vesting their faith in this
particular industry as they have got many innovative and dynamic results out of the same. One of
the paths breaking development is seem through the development of the apps in the smart
phones. These apps are designed keeping in mind the interest of the users.
Effective explanation of the customer/market problem that needs solving and/or the reason
the innovation is required
One of the burning problems of the modern day scenario is that the there is a growing
distance between the children and their parents. This is mainly caused due to the fact that the
expenses are rapidly increasing day by day. In order to bear those expenses the parents have to
work and this really keeps them very busy. As a result, if this they do not get much time to spend
with their children and miss many of the beautiful moments that are involved in the lives of their
children (Hewitt et al., 2018). Those children are usually left at the day care centers or the hands
of the caregivers. The parents always stay in this constant fear that whether the preschools or the
daycare centers will take proper care of their children or not. It is for this reason that Kinderloop
tries to extend their helpful services to these parents. They are a simple, user-friendly app that
helps the parents to stay in constant connection with the preschools or the daycare centers of
their children. This helps them to stay in a constant touch and keep a thorough follow up (Bruera
et al., 2015).

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Persuasive argument of the benefits to be generated by the idea
The benefits of this business idea have been seen by following not only the research but
also the discovery. Kinderloop app was developed by Dan, in the year 2012. He was the father of
two children and he really wanted to be a bit more involved in the lives of his kids, rather than
just leaving them at the hands of the caregivers. He did not only do the research but he gave
enough time to think whether his ides will be able to put an end to the pain of the general people.
He got this idea that once his idea is developed and the consumers use it they cannot really afford
to live without the same. This is obvious because parents will really like to stay connected with
their children in their absence. Kinderloop app will be helping the parents to know about each
and every little detail of their children and the day to day activities going on at the preschools
(Brownell & Walsh, 2017).

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Key Partners
They work with
partners like
Early Start
program in
Australia. They
mainly try o
provide better
life opportunities
to all the
individuals
Key activities
They develop a very user-friendly
app that helps the families to
stay in contact with their children
through this.
Key resources
Their resources are mainly the apps
that they have created for providing
better facilities to their customers.
The doctors, nutritionist and the
other experts who help them in
giving the best facilities to their
customers are some of their key
resources
Value proposition
This app is a very
beautifully designed
platform so that the
parents can keep a proper
eye on the way the
daycare centers or the
preschools are taking
proper care of their
children or not.
Customer
relationship
They pay the highest
amount of respect to the
customers. They not only
give hints to the parents on
how to use the app but also
give them useful tips on
how to manage the health
and well being of their
children in a better way
Channels
They have flexible
smartphone apps
that are very user-
friendly and also
very informative for
the parents
Customer
segment
They mainly aim
at the working
parents
Cost structure
They need a huge amount of money for designing and maintaining
the app so that they can help the customers a great deal
Revenue structure
The revenue mainly comes from the number of
subscriptions that the parents or the other families
undertake.

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Discussion of the proposed business model
The proposed idea was seen through unbundling business model. The context of the
business is mainly to develop a very innovative Smartphone app that will help in bridging the
gap between the parents and their children (Burford, 2017). So, it is really a very useful idea as it
will give a golden chance to the parents to stay in contact with all the beautiful moments of the
life of their children. It will naturally have some kind of challenges associated with it as well like
every other business. There can be some new entrants into the market who provide some free and
extended trial periods than them or provide some better and varied discounted offers. The
solution is to improve their services and diversify themselves (Lamb et al., 2014).
Rationale
They can include some ideas like giving health tips about some special children like the
ones who are handicapped or autistic. They can offer some special discounts to the parent and
the families of those children. They can offer better facilities like monthly or weekly doctor
checkup and health updates of the children.
Critical success factors to be managed during execution of the idea
The success factors that are to be dealt with, while execution of the idea is tightening the
security so that no one is able to tamper with the personal details of the children. They will also
follow the process of constant development so that the clients are very satisfied with the kinds of
services that they are getting. They will also have to develop the kinds of discounts and the offers

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that they are giving to their clients. They will have to make their app more users friendly and
have to increase their advertisement in the social media and the other social sites. This will help
their customers know about their products and services and the customer service will thus
increase. They might also try extending the limit of their free trial periods so that number of
parents and families can actually avail this service and can get very good results out of it (Kemp,
2016).
Evaluation of the feasibility of the idea
Some questions have been analyzed for the purpose of finding out the feasibility of this
idea
Does the idea make sense?
This business is really essential for the targeted customers. The targeted customers are the
parents who are busy with their work all day long and they do not get proper time to spend with
their children. So, this idea will really be a great solution for this problem. Parents will have
proper access to the day-long routine of their children even when they are away from them.
Does it take the opportunely of any existing gap in the market?
This business idea is trying to do something good and propose a solution by taking the
advantage of a gap that was existing in the market for a long time. The gap is mainly the distance
that was slowly growing within the working parents and their children. It is really a very good
time to introduce this product into the market because it will be very helpful for solving this
problem. There are no such basic faults or errors existing within the idea. However, there might

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be many errors or faults that might crop up in the future. So in such cases, the company will try
their level best to deal with these problems and make sure that it is properly dealt with.
Conclusion
So, it can be concluded that this business ideas as been very helpful for the users. Over
the years, it will be following the process of constant development and will try to satisfy the
users in a better way. The service being rendered by them is of a great use as it is helping to
bridge the gap between the working parents and their children. They are also trying their best to
give more flexible and user friendly offers and interphase for the parents to subscribe and use
their service.

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References
Brownell, K. D., & Walsh, B. T. (Eds.). (2017). Eating disorders and obesity: A
comprehensive handbook. Guilford Publications.
Bruera, E., Higginson, I., Von Gunten, C. F., & Morita, T. (Eds.). (2015). Textbook of
palliative medicine and supportive care. CRC Press.
Burford, G. (2017). Family group conferencing: New directions in community-centered child
and family practice. Routledge.
Childcare teacher communication made simple, Kinderloop. (2018). Kinderloop.com.
Coleman, J. S. (2018). Parents, their children, and schools. Routledge.
ECE reporting made easy, parent communication, Kinderloop. (2018). Kinderloop.com.
Goodman, N. (2015). Children’s Engagement with their Learning using E-portfolios.
Hewitt, L., Benjamin-Neelon, S. E., Carson, V., Stanley, R. M., Janssen, I., & Okely, A. D.
(2018). Child care centre adherence to infant physical activity and screen time
recommendations in Australia, Canada and the United States: An observational
study. Infant Behavior and Development, 50, 88-97.
Kemp, C. R. (2016). Early childhood inclusion in Australia. Infants & Young
Children, 29(3), 178-187.

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Lamb, M. E., Sternberg, K. J., Hwang, C. P., & Broberg, A. G. (Eds.). (2014). Child care in
context: Cross-cultural perspectives. Psychology Press.