Kinderloop Australia: Innovation, Safety Measures, & Business Project

This project details the innovation process implemented at Kinderloop by MSA Australia, focusing on safety measures for children aged 3-10. The innovation aims to enhance child development by providing a secure environment and regular feedback to parents through mobile applications. The business model includes partnerships with safety companies for installation and maintenance, with premium services available for a fee. This innovation seeks to attract new parents and retain existing clients, ultimately contributing to the positive development of Australian children. The project also includes a team charter outlining tasks, deadlines, and contingency plans for the innovation's feasibility and implementation.

Running head: THINK BIG
THINK BIG
Name of the Student
Name of the University
Author Note

1
THINK BIG
Description and Justification of the Innovation process used
Safety is of utmost importance in the workings of any organization without which no
organization can gain trust of their customers leading to an ultimate failure. The installation
of safety measures at Kinderloop by MSA Australia will help in providing security measures
in children as it is one of the pivotal issues in Australia, needed for the development of the
country.
The innovation process provides installation of safety measures for children in
applications that will enable them to have the elements of right education in them, needed for
the cognitive development and learning the importance of values in life. Due to the huge
number of problems faced by children in understanding the culture and communicating with
their parents regarding the favourable conditions needed for their growth, the use of proper
developmental plans is of great importance. The customers who are interested in getting the
reports of their children’s behaviour can get the same by their use of mobile phones making
the tracking process understandable even to common person. The brand will partner with the
safety companies who will provide them with the installation and maintenance of safety
measures. The service, which is made for children, will cater mainly to the age group of 3-10
so that after getting into the organization, they can be well groomed by the professionals for
an overall development. The quality of security will be of top notch so that the parents do not
have to worry about their children after their entrance. The cost will be initially beared by the
client and for a payment of 100$, premium services can also be attained, other than the
regular service, which is to be provided free of cost. Other organizations in the same genre
will also be connected by B2B model. The innovation process will be new to the genre and
will serve to the clients in every possible way to guide their children to a better future.

2
THINK BIG
The innovation process can be justified by looking at the benefits of the innovation
has in store for the company in terms of profit and loyal customer satisfaction. The
organization due to the implementation of the required innovation will help in monitoring the
activities of the children and giving adequate and regular feedbacks to their parents, which
will make it a potential support for the parents looking for a way to deal with their children.
This kind of fresh innovation will attract a huge amount of potential customers, especially
new parents who are yet to find the key to good parenthood. The entrance of new customers
and the loyalty of the retaining clients will provide the organization with ample exposure and
benefits so that the innovation can attain positive results in the longer run. Another positive
impact of the innovation at Kinderloop that can justify the process is the effect of innovation
on the development of Australian children. The innovative measures adopted in the
organization will make sure that the future generation will have an excellent frame of mind
with the inclusion of some noble and positive teachings.
Team Charter
Date Task What is Due? Compl
eted?
09/5 Planning stage Team Charter Activities
11/5 Division of work In teams read and review each
submitted idea and business
model
11/5 Best idea from the assignment Select the best idea
14/5 Business model generation Individual tasks divided
15/4 Design your business concept and
business model
Individually think of a business
concept and business model
design and meet for
brainstorming
21/5 Discuss, select and generate the
most suitable business concept
and business model for your
Type of business innovation
model

3
THINK BIG
innovation
22/5 Feasibility of the plan question each assumption in
business model innovation
23/5 Final Draft Prepare the final Draft for part 1
and 2
24/5 Deadline meeting Completed Assignment is due
25/5
Contingency Period
Review and check every step in
the process
26/5 Official Deadline Submission of Assignment