Analyzing King Digital Entertainment's Management and Organization

This report provides a detailed analysis of King Digital Entertainment, a leading gaming company. It begins with an introduction to the company and its position in the UK gaming industry. The report then explores King's organizational structure, highlighting the roles of key officers and managers. It delves into the application of the Scientific Management Approach, discussing its principles and potential benefits for King. Furthermore, the report analyzes King's organizational culture using Charles Handy's Cultural Framework, examining the power, task, person, and role cultures within the company. Finally, the report identifies strategic management objectives for King using the Ansoff Matrix and Porter’s Generic Strategy Matrix, recommending market development and differentiation strategies for future success. The report concludes by summarizing the key findings and recommendations for King Digital Entertainment.

Running head: MANAGEMENT AND ORGANIZATIONS
Management and Organizations
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction......................................................................................................................................2
Task 1...............................................................................................................................................2
Task 2...............................................................................................................................................3
Task 3...............................................................................................................................................3
Task 4...............................................................................................................................................4
Task 5...............................................................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2MANAGEMENT AND ORGANIZATIONS
Introduction
In the business organizations, the presence of many aspects or factors can be seen that
can be held responsible for the organizational success. One of such major factors is the strategic
management. The presence of effective strategic management helps the companies in
development effective business strategies for the achievement of the overall goals and objectives
of the businesses. At the time of the development of the effective strategic, two major factors are
required to be taken into consideration; they are organizational structure and the capability of the
management as strategies are needed to be made on these two major aspects (Hill, Jones and
Schilling 2014).
Task 1
This report aims to analyze both the management and organizational aspects of King
Digital Entertainment Ltd (King). King is considered as a leading interactive entertainment as
well as gaming company for the mobile users. The company was founded in the year of 2003 and
has their presence all over the world. It needs to be mentioned that King operates in the video
game industry. It needs to be mentioned that the gaming industry of United Kingdom (UK)
contributes largely for the development of the country’s economy (discover.king.com 2018). The
presence of 2261 active game companies can be seen in UK as of June 2018 and their business
operation can be seen in all sizes and scales. In this gaming industry of UK, King is considered
as one of the largest companies (ukie.org.uk 2018). The current market value of the company is
£65.155 billion. The company is headquartered at London, UK and the total employee base of
the company is 2000. Effective strategic development is considered as a major aspect for the
success of King.

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Task 2
It needs to be mentioned that King follows certain organizational structure in order to
maintain good functionality within the organization. King follows the organizational hierarchical
structure for well functionality and the presence of the Chief Executive Officer (CEO) can be
seen at the top of the structure. However, the organizational structure of King is slightly different
from other companies. In order to facilitate effective functionality, King has included some
major chief officers in their organizational structure; they are Chief Creative Officer, Chief
Operating Officer, Chief Technology Officer, Chief Strategy Officer, Chief Legal Officer and
Chief People Officer. The inclusion of the Vice President can also be seen (Tran and Tian 2013).
All these people in the organizational structure are responsible for maintaining the functionality
of different operational aspect of the company like strategy, people management, technology,
legal aspects and others. The presence of different types of managers can be seen in the
organizational structure of King like the human resource manager, marketing manager, finance
manager and others. Thus, the above discussion shows that the organizational structure of King
has great influence on effective functionality of the company as these people help in maintaining
the functionality aspect in every aspect of the business operation of King (Tran and Tian 2013).
Task 3
In the era of modern business, the presence of various approaches or theories of
management can be seen that the help the companies in improving their business functionality.
One of such approaches is the Scientific Management Approach or Theory. Fredrick Winslow
Taylor is the inventor of this scientific management approach and for this reason; this approach
is also called as Taylorism. The main focus of this modern management approach is to improve
the efficiency as well as functionality of the companies. Thus, the major emphasis of this

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approach is to improve the functionality of the companies with the help of technology and
human beings. In this context, it needs to be mentioned that some major principles of this
management approach are there that can be applied in King in order to increase the overall
functionality of the organization (Goetsch and Davis 2014).
As per this approach, King needs to make it sure that there is separation between
planning and doing. It implies that the company is needed to leave the job of planning on the
supervisors. This aspect will lead to the effective planning and supervising of organizational
jobs. After that, the adoption of this approach will make the company to use time, motion and
fatigue study for the determination of the fair amount of work done by the employees
(Huczynski, Buchanan and Huczynski 2013). At the same time, the adoption of this approach
will contribute towards the improvement of working condition and bring improvement in the
functionality of the management of the company. Moreover, this approach will help King in the
correct selection as well as training of the employee as well as senior management of the
organization. Most importantly, this approach will make King in providing financial incentive to
the employees as well as senior management that will lead to the increase in productivity as well
as motivation of the organizational people (Goetsch and Davis 2014).
Task 4
In the year of 1932, Charles Handy invented a specific model or framework for the
analysis of the organizational culture on the success of the businesses. This model is known as
the Charles Handy’s Cultural Framework. The presence of four types of cultures can be seen
in the companies as per this framework and they are shows in the following diagram:

5MANAGEMENT AND ORGANIZATIONS
Figure 1: Charles Handy’s Four Classes of Culture
(Source: Russo et al. 2013)
Power: In most of the organization, power remains the hands of only few people. They delegate
the responsibilities among the others like subordinates and the subordinates as well as employees
do not have option to express their view but to follow the orders. However, in King, the
subordinates as well as the employees get the chance to express their views or ideas for the
development of various aspects of the business of King that leads to the organizational success
(Cacciattolo 2014).
Task Culture: In King, the presence of many teams can be seen where employees of common
interests as well as specialization work together to achieve the organizational goals and
objectives. In these teams, all the members of the teams contribute equally for the overall success
of the company and it is a positive aspect for King (Russo et al. 2013).
PowerRoleTaskPerson

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Person Culture: In the organizational structure of King, the presence of Chief People Officer
can be seen and the person is responsible for taking care all the positive as well as negative
aspects of the employees and other staffs. In this way, the employees feel themselves as vital
parts in the organization that contributes to ongoing business success.
Role Culture: The higher management of King delegates specific roles and responsibilities to
every employees of the company based on their specialization, expertise and interests. For this
reason, the employees get the necessary enthusiasm to perform the organizational tasks and it is a
major reason for the organization’s ongoing success (Cacciattolo 2014).
Task 5
In order to be successful and sustainable in the future, the companies are required to have
specific strategic management objectives that will guide the company to the desired position and
there is not any exception of this fact for King. The following discussion shows the use of
Ansoff Matrix and Porter’s Generic Strategy Matrix for deriving two major strategic
objective of King:
Ansoff Matrix

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Figure 2: Ansoff Matrix
(Source: Hussain et al. 2013)
In the above figure, the presence of four aspects can be seen. Market development and
product development is the introduction of new product and entering into new markets
respectively. Diversity refers to the diversification of the business. Market penetration leads to
the development of new strategies for encouraging more people to choose the product (Hussain
et al. 2013).
As per the above figure, the first strategic objective of King will be market development
that is to enter into new market along with focusing the new areas of the existing market. Thus,
the company is required to target new geographical markets and needs to use different other sales
channels for increasing sales (Basu 2014).
Porter’s Generic Strategy Matrix
Figure 1: Porter’s Generic Strategy Matrix
(Source: Khalili Shavarini et al. 2013)

8MANAGEMENT AND ORGANIZATIONS
The presence of four specific aspects can be seen in the above figure. Cost leadership
leads to the increase in profit by reducing costs. Cost focus is to emphasize on a specific niche
segment. Differentiation focus is the development of new innovative as well as attractive product
(Alstete 2014).
As per the above figure, the next innovative strategic management objective of the
company will be the adoption of differentiation strategy. In this strategy, the strategic target of
King will be to make their products and services different as well as attractive from their
competitors (Khalili Shavarini et al. 2013).
Conclusion
From the above discussion, it can be observed that the organizational structure of King
has great influence on the development of effective functionality and there is scope for
improving this functionality in the organization. For this reason, the above discussion shows the
use scientific management approach as a modern management approach for improving the
functionality in King. After that, the analysis of the cultural framework of Charles Handy shows
that the cultural aspects of King has major positive influence on the on-going success of the
company. Lastly, based on two strategic management framework, King is provided with the
suggestion to adopt both market development and differentiation strategy as innovative strategic
management objectives.

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References
Alstete, J.W., 2014. Strategy choices of potential entrepreneurs. Journal of Education for
Business, 89(2), pp.77-83.
Basu, S., 2014. Product market strategies and innovation types: finding the fit!. Strategic
Direction, 30(3), pp.28-31.
Cacciattolo, K., 2014. Understanding organisational cultures. European Scientific Journal,
ESJ, 10(10).
Discover King. (2018). About - Discover King. [online] Available at:
https://discover.king.com/about/ [Accessed 1 Jul. 2018].
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Huczynski, A., Buchanan, D.A. and Huczynski, A.A., 2013. Organizational behaviour (p. 82).
London: Pearson.
Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF matrix, environment, and
growth-an interactive triangle. Management and Administrative Sciences Review, 2(2), pp.196-
206.

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Khalili Shavarini, S., Salimian, H., Nazemi, J. and Alborzi, M., 2013. Operations strategy and
business strategy alignment model (case of Iranian industries). International Journal of
Operations & Production Management, 33(9), pp.1108-1130.
Russo, G.M., Tomei, P.A., Linhares, A.B.J. and Santos, A.M., 2013. Correlation between
organizational culture and compensation strategies using Charles Handy's typology. Performance
Improvement, 52(7), pp.13-21.
Tran, Q. and Tian, Y., 2013. Organizational structure: Influencing factors and impact on a
firm. American Journal of Industrial and Business Management, 3(2), p.229.
Ukie.org.uk. (2018). The games industry in numbers | Ukie. [online] Available at:
https://ukie.org.uk/research [Accessed 1 Jul. 2018].