Management and Organisation Report: King Digital Entertainment Limited

This report provides a comprehensive analysis of King Digital Entertainment Limited, the company behind the popular game Candy Crush Saga. It begins with an introduction to the organization, its industry, and its market value. The report then delves into the organizational structure, identifying it as a flat structure that facilitates communication and innovation. It explores modern management approaches, highlighting the suitability of the contingency approach for adapting to a dynamic business environment. The report further examines King's organizational culture, classifying it as a role culture, and discusses its strategic management objectives, including developing innovative games and enhancing existing ones. The report concludes by considering strategic directions using Porter's Generic Strategies and the Ansoff Matrix to enhance market share and productivity, offering valuable insights into the company's operations and future strategies.