King of Prussia Mall Case Study: Design, Analysis, and Recommendations

This case study examines the King of Prussia Mall, one of the largest shopping malls in the USA, focusing on its design, development, and strategies to regain its position as a leading shopping destination. The report analyzes the mall's need for creative architectural designs and technologies to attract more shoppers and tourists. It details the preliminary design, which includes the layout and key parameters for renovation, and the detailed design, covering both hardware and software components like LED lighting, LD assistant, and space location technology. The study also explores system testing, evaluation, and validation processes, including unit testing, integration testing, and system testing. The evaluation highlights the impact of the mall's design on attracting tourists and improving the shopping experience. Finally, the study provides recommendations for the mall to maintain its competitive edge in the market. The paper also includes a detailed analysis of the design and development of the mall, including the hardware and software components used, system testing, and validation procedures. The conclusion summarizes the findings and emphasizes the importance of innovative design and technology in attracting shoppers and tourists to the King of Prussia Mall. The report emphasizes the importance of innovative design, technology, and strategic planning for the mall's success.

Running head: CASE STUDY: KING OF PRUSSIA MALL
Topic- King of Prussia mall
Name of the Student
Name of the University
Name of the Author

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CASE STUDY: KING OF PRUSSIA MALL
Executive Summary
The report mainly reflects on the organization “King of Prussia mall” which is one of the
largest shopping mall in USA. It is identified that the organization generally deviated from
its first position and as a result, the shopping mall wants to utilize unique decorations,
architectures as well as design that are helpful in attracting more number of shoppers as well
as tourists. In this assignment proper preliminary design as well as detailed design as well as
development of the project is reflected. In this paper, proper techniques of system testing as
well as validation are also elaborated. It is identified that numerous recommendations are
provided that are quite helpful for the shopping mall to lead others in the competitive market.

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CASE STUDY: KING OF PRUSSIA MALL
Table of Contents
1. Introduction............................................................................................................................3
2. Design and analysis................................................................................................................3
2.1 Preliminary design...........................................................................................................3
2.2 Detailed design and development....................................................................................4
2.3 System test, evaluation and validation.............................................................................6
2.3.1 System test................................................................................................................6
2.3.2 Evaluation.................................................................................................................6
2.3.3 Validation..................................................................................................................7
3. Conclusion..............................................................................................................................7
4. Recommendations..................................................................................................................8
References................................................................................................................................10

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CASE STUDY: KING OF PRUSSIA MALL
1. Introduction
The report focuses on the “King of Prussia mall” which is one of the largest shopping
mall in United States of America (Dailylocal.com 2017). It is identified that the organization
has being deviated from its first position as the largest shopping mall, therefore the
management of the mall needs more creative things in the mall that is capable of attracting
tourists in huge number towards the mall. The people want to see extraordinary interior,
overwhelming lightning as well as impressive technology, thus to provide proper shopping
experience to the customers, the management wants to introduce LED chandelier as a
fascination for the visitors.
In order to renovate the shopping mall with proper improvised technology, the paper
presents preliminary design concept that can be utilized in improving the infrastructure of the
mall. The paper also discusses detailed design concept as well as system test, validation and
optimization for the project. In addition to this, proper recommendation is also provided for
resolving the issues or problems that are associated with the project.
2. Design and analysis
2.1 Preliminary design
In the preliminary design stage, it is quite important to utilize proper understanding
as well as project implementation guideline for initiating the project work with scientific
based floors as well as two-dimensional spatial relationships (Allen and Iano 2017). It is
considered as one of the basic design phase that helps in presenting the entire concept of
proposed mall in the form of proper drawing. It is found that general plan helps in reflecting
the changes that will be done in the shopping mall and the changes that will be done is

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presented in the form of layout (De Nisco and Warnaby 2014). It is analyzed that preliminary
design helps in presenting a summary of entire development area with proper drawings. Key
parameters of the building that must be renovated for improving the infrastructure of the
shopping mall include parking a lot, cafeteria, movie theatre, barbeque restaurants, taxicab
office and more. In addition to this, semantic elevation helps in discovering various types of
options for the overall shopping mall. It is found that the design that is generally created in
this stage assists in analyzing both the construction designs as well as requirements (Sari,
Kusuma and Tedjo 2015). A layout must be created in order to introduce LED chandelier for
improving the infrastructure and for providing over whelming lightening facility to the mall.
In addition to this, the space for the car parking area must be selected as well as prepared.
2.2 Detailed design and development
In order to design the desired requirement of the project, it is identified that both
hardware as well as software components are needed in the project. The hardware as well as
software components are elaborated below:
Software components: The software that is utilized for introducing chandelier LED
within the shopping mall includes LD assistant, DIALux as well as AGI32. In addition to
this, shopping mall management software is utilized for managing the interior designs that is
made for stores (Kanters, Horvat and Dubois 2014). In addition to this, it also helps in
managing the expanded design with four different level of parking deck, space location
technology as well as escalators.
Hardware components: In order to make changes within the architecture of the mall,
there are number of hardware components that are generally utilized. The hardware
components include LED light, rechargeable batteries, controller, pole, interconnecting
cables, decorative hardware materials, furniture equipment, LED based tube light and more.

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CASE STUDY: KING OF PRUSSIA MALL
All this hardware components are generally required for improving the architecture of the
mall with the help of technology so that more customers get attracted to the mall.
Figure 1: Detailed design of the project
(Source: Zhang et al. 2015, pp.387)
It is identified that the design uses space location technology for the 1200 spaces. The
spaces will be utilized for developing concierge stations that will be quite helpful for the
shoppers to drop the key (Healy 2014). The parking deck that is utilized is generally lighted
with the help of LED. A layout must be created in order to introduce LED chandelier for
improving the infrastructure and for providing over whelming lightening facility to the mall.
In addition to this, the space for the car parking area must be selected as well as prepared
(Dailylocal.com 2017). The development of architectural design of the shopping mall is
generally completed by undertaking several activities that include:
Have proper clarity of concept: It is very much important to have proper concept and
the different types of factors on which concepts are dependent include market study,
customer expectations, geographic conditions, demographics as well as market survey (Liu et
al. 2014). All the factors as well as data from the research generally plays an important role

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in identifying the concept of the mall, interception associated with data collection as well as
design direction. In addition to the stakeholders must also be identified who will generally
engage in the project. It is found that the architect is the most important stakeholder and thus
the entire design of the architect must be shared properly.
Selecting proper architect: The shopping mall must select proper architectural design
that is unique from the architectures that are used by other shopping malls. It is identified that
very new architectures as well as design helps in providing an overwhelming shopping
experience as well as satisfaction to the customers (Lim 2015). Therefore, it is quite
important to invest proper amount of time in understanding the various requirements as well
as concepts for efficiently selecting the proper architect. In addition to this, architect who is
selected for designing the architecture of the mall must have clear understanding as well as
knowledge about architecture selection as well as designing.
Designing architect: The architecture is designed in brief before developing the
entire architecture of the mall. It is quite important for getting an overview as well as for
understanding the architect deign of the mall (Han et al. 2014). The architect that is designed
in brief must be simple, clear as well as easy to understand the requirement as well as
expectation. The brief architecture that is designed must be properly presented before the
architect who will generally work further with the project. It is quite important to provide in
depth information about the vision of the developers to the mall in context to design
expectation as well as requirement.
2.3 System test, evaluation and validation
2.3.1 System test
System testing is defined as a procedure in which the entire level of software testing is
generally completed with the help of integrated software. The system testing procedure is

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utilized in this project in order to evaluate the compliance of the designed architecture with
various specified requirements (Ozdenizci and Coskun 2015). The system testing procedure
is mainly categorized into two types that are black box testing as well as while box testing. In
this project, white box-testing method is used in order to test the internal working of the
system application. In order to test the entire architecture there are number of test that is
mainly undertaken. The tests include
Unit testing: In this step, the testing performance is generally undertaken on each
block of the system during development (Subbu et al. 2014). Unit testing will be generally
performed on the software that is utilized for renovating the architecture of the shopping
mall.
Integration testing: In this step, testing is done on the main system. It is considered
as one of the crucial step as it engages in testing the operation of entire system.
System testing: System testing is done on the completed system that will be the final
design.
2.3.2 Evaluation
The theme that is selected for the mall as well as the ravishing technology that is
utilized helps in attracting more number of tourists. In addition to this, it is found that as
being the tourist spot, both the shoppers as well as tourist can utilize the proper transportation
facility as the parking lot provided by the mall helps in reducing the parking related
problems. The evaluation of the mall reflects the offers as well as facilities that are provided
by the shopping mall to its shoppers (Meziani and Hussien 2017). This expanded mall design
have appropriate program of vibration that assists in providing proper data collection as it
helps in controlling the impact that is created on the customers during construction of mall. It
is identified that due to the change in architecture of the shopping mall people gets

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overwhelming as well as luxurious experience of shopping. It will be quite beneficial for the
shopping mall to lead the market effectively.
2.3.3 Validation
The system validation is considered as a set of actions that are generally utilized for
checking the compliance of any element with its proper function as well as purpose. The
validation actions are generally undertaken for the entire lifecycle of the system (Zhang et al.
2015). When the entire procedure is understood then validation is utilized which is then
considered as one of the transverse activity to each of the lifecycle stage of the project.
During the project development, the validation procedure is mainly performed in parallel
with system realization as well as definition processes that are generally applied to any
activity (Tiainen and Ellman 2014). The validation procedure is generally performed in the
steps that are as follows:
 Obtaining proper result by performing the action of validation into the various
submitted element
 Comparing the result that is obtained with the result that is expected
 Deducing various elements on the degree of compliance
 Deciding the compliance acceptability as sometimes the result of the comparison
generally requires a value judgement for accepting the obtained result.
3. Conclusion
It can be concluded from the entire assignment that the preliminary as well as detailed
design as well as development helps in providing proper overview of the architecture that will
be introduced into the shopping mall. It is identified that the introduction of new interior
designs, overwhelming lightning as well as parking facility helps in providing proper
shopping experience to the shoppers and helps in attracting more number of tourists as well

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as shoppers towards the mall. It is analyzed that after losing the title of largest mall in USA,
the King of Prussia mall worked more to design its architecture uniquely as well as in a
luxurious way that assists in making the mall attractive towards the tourist so that they can
again lead the malls of USA. Moreover, it is identified that proper testing, evaluation as well
as validation procedures are undertaken in order to analyze the developed system or
architecture works well or not. In addition to this, it is found that as being the tourist spot,
both the shoppers as well as tourist can utilize the proper transportation facility as the parking
lot provided by the mall helps in reducing the parking related problems. The paper also
provides number of recommendations that are quite helpful in upgrading the mall with the
improvised technology so that it can easily lead the market of USA in spite of the completion
that exists.
4. Recommendations
The recommendations include:
Change the theme of the mall: The King of Prussia mall must changes its theme
regularly for attracting more number of customers or tourists and for placing the mall into
standard place with high qualities.
Providing proper facility to the customers: Proper facility must be provided to the
customers or shoppers for meeting their requirements and for providing proper customer
service so that they will use the service of the shopping mall again.
Outstanding architecture: The architecture of the mall must be designed in an
outstanding way so that the design attracts tourists and thus it creates a positive impact on
both the shoppers as well as on the tourists. It also helps in providing luxurious as well as

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overwhelming experience of shopping to the shoppers which will further helpful in providing
proper level of satisfaction to the customers.

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References
Allen, E. and Iano, J., 2017. The architect's studio companion: Rules of thumb for
preliminary design. John Wiley & Sons.
Dailylocal.com., 2017. King of Prussia Mall expansion unveiled. [online] Available at:
http://www.dailylocal.com/article/DL/20160820/NEWS/160829993 [Accessed 22 Aug.
2017].
De Nisco, A. and Warnaby, G., 2014. Urban design and tenant variety influences on
consumers' emotions and approach behavior. Journal of Business Research, 67(2), pp.211-
217.
Han, D., Jung, S., Lee, M. and Yoon, G., 2014. Building a practical Wi-Fi-based indoor
navigation system. IEEE Pervasive Computing, 13(2), pp.72-79.
Healy, S., 2014. Atmospheres of consumption: Shopping as involuntary
vulnerability. Emotion, Space and Society, 10, pp.35-43.
Kanters, J., Horvat, M. and Dubois, M.C., 2014. Tools and methods used by architects for
solar design. Energy and Buildings, 68, pp.721-731.
Lim, W.M., 2015. Antecedents and consequences of e-shopping: an integrated
model. Internet Research, 25(2), pp.184-217.
Liu, H., Yang, J., Sidhom, S., Wang, Y., Chen, Y. and Ye, F., 2014. Accurate WiFi based
localization for smartphones using peer assistance. IEEE Transactions on Mobile
Computing, 13(10), pp.2199-2214.