Analysis of Kings Mill in the Global Business Environment Report

This report provides an analysis of Kings Mill's operations within the global business environment. The report begins with an introduction and then presents a SWOT analysis, detailing the company's strengths, weaknesses, opportunities, and threats. The strengths include a diversified business segment and loyal consumers. Weaknesses include issues in the UK bakery sector and low presence in emerging markets. Opportunities involve entering new markets and developing new products. Threats include potential issues after the EU referendum, changing consumer preferences, and economic factors. The report also delves into Kings Mill's marketing strategies, emphasizing the importance of effective marketing plans, online and offline marketing tactics, and research and development efforts to understand market demands and consumer preferences. References to relevant books and journals support the analysis.

GLOBAL BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Portfolio 2........................................................................................................................................3
SWOT ANALYSIS.....................................................................................................................3
Portfolio 3........................................................................................................................................5
REFERENCES................................................................................................................................1

MAIN BODY.
Portfolio 2
SWOT ANALYSIS
1. STRENGTH
Kings mill bakery have very diversified
business segment and market in the UK
country as company is operating across the
country and other country too (Benton, 2020).
The main strength for Kings mill is to
expanded business in the market and having
goodwill in the market. The consumers are
loyal towards the company which help
company to initiate with new things according
to the consumer preference.
As kings mill is one of the leader market in
the bakery sector which show the company
brand value and products that are preferred by
the consumers due to innovative packing and
taste. While the UK sector had increase in the
retail segment, kings mill had increased their
supply chain in almost all the sectors and
2. WEAKNESS:
While there had been seen that UK sector had
faced some problems in bakery issues as most
of the people prefer to make with their own
(Bourquard, and Gray, 2018). This impact the
on the declining bakery business which results
in less of the consumers and decrease in the
sales of the bakery.
As, there are high number of competitor in the
market and low number of sales of the product
had effected the business operations and
working in the market. While, company also
face low presence in the emerging market that
decrease the value in international market of
the company. However, international market
are difficult to reach where bakery sector is in
huge demand and can earn ore of the profits

retails store availability, so that consumer can
easily access to their product.
by the company.
3. OPPORTUNITIES
Kings Mill have high opportunities to the
towards the agriculture sector after the EU
referendum that increase the both agriculture
and bakery segment I the market. This help to
enter new market and making of new products
and services can be emerged in the market
(Elavarasan, and et.al., 2020).
As the market is fresh and where new
consumers and competitors are settling can
help Kings mill to capture new market and
consumer and becoming the new leader
towards the market. However, global market
demand are increased in the Bakery sector
which can bring new opportunities toward the
Kings mills and new markets create increase in
customer demands and supply.
4. THREATS
Kings mills may suffer from some threats
when they move towards new market,
exchange rate and inflation of different
country may differ from each other which can
cause loss to company or may suffer from
some operations of company . As the demand
and preference are very different from their
own country, affects the company productions
and quality. However, bakery sectors are
produce with milk and other raw materials
which are not preferred by the health conscious
customers and market. This can bring failure to
adopt new market and customers and faced as a

barrier to the Kings mill to enter the market.
The key drivers which are found from the SWOT analysis are taste and preference and
economic factors. Where, taste and preferences of the consumers are changes according t time
and place. If the Kings mill want to diversify their business in the market, they will face some
issue regarding demand of their product as most of the consumers prefer different taste in the
bakery products. The demand of bakery product will change with time and place of the products
and company should update their products according to consumer preference.
Economic factor which changes with border to border of the country and states. These
changes affect the business operation and working with the change in economic factors in regard
to inflation and exchange rate of the country. Kings mill finds difficult to maintain balance in the
operation activities due to changes in the economic condition of countries.
Portfolio 3
1. Marketing: Kings mill need to strategies the effective marketing plans before launching
or introduce their products in existing market or new market. By proper research
marketing strategies re implemented to promote the company and their products in the
market. This not only promote the company but also it increases the sales and goodwill of
the company and create curiosity towards the consumers to purchase the products. Kings
mill are made effective online and offline marketing strategies which increase the
company market and become the market leaders through proper marketing. Company use
many types marketing to engage consumers by providing free sample, various schemes
like buy one get one, discounted offers and other technique which attract customers and
easy market entrance to compete with competitor (Ishikawa and Shibata, 2020). The
marketing team works to create the competitor advantage of the product which are
offered by company to satisfy customers and by generating demand in the market.

Marketing team help company to create the demand for the product and aware consumers
towards the offerings of the Kings mill.
2. Research and development: Kings mill research and development team need to find out
all the aspect before producing and launching the product in the new market or existing
market. Every market has different taste and preference and different type of consumers
in the market. Research and development team analysis the market critically and evaluate
the demands of preferred products (Gürel and Tat, 2017). The products are produce
according to consumer needs and to satisfy the customers with the products. R&D team
also analysis the new markets and customer where product can make a great demand of
the supply of kings mill products. The R&D team works for the better development of the
company by analysis the best opportunities to convert and help company to increase the
market size of the company. The team works on the new development of the product and
company that expand the company market and the products to the market to become the
market leader in the bakery segments and industry.

REFERENCES
Books and journals
Benton, J.T., 2020. Experiencing the Bakery: Training, Status, Labor, and Exploitation. In The
Bread Makers (pp. 121-140). Palgrave Macmillan, Cham.
Bourquard, B.A. and Gray, A.W., 2018. King’s Hawaiian: managing the supply of aloha spirit
for every household, every day. International Food and Agribusiness Management
Review. 21(1030-2018-2998), pp.609-626.
Elavarasan, R.M., and et.al., 2020. SWOT analysis: A framework for comprehensive evaluation
of drivers and barriers for renewable energy development in significant
countries. Energy Reports. 6. pp.1838-1864.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research. 10(51).
Ishikawa, N. and Shibata, T., 2020. Market competition, R&D spillovers, and firms' cost
asymmetry. Economics of Innovation and New Technology. 29(8). pp.847-865.
Online
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