Kingsmill Company Analysis: Global Business and Expansion Strategies

This report provides a comprehensive analysis of Kingsmill Company, a UK-based manufacturer and fabricator with global operations. It begins with an introduction to the company, its products, target customers, and recent expansions into the United Arab Emirates and Lebanon. The report then identifies challenges associated with expansion, such as currency fluctuations, governmental policies, inflation, and market competition. The core of the report focuses on the external business environment, utilizing PESTEL analysis to evaluate political, economic, social, technological, legal, and environmental factors impacting Kingsmill's operations. Each factor is examined for opportunities and threats. The report concludes with a reference list of sources used in the analysis. The report highlights the importance of understanding the external environment for effective business strategy and decision-making in a global context.

Global business

Table of Contents
Company Introduction................................................................................................................3
Problem and Challenges..............................................................................................................3
External Business Environment..................................................................................................4
REFERENCES................................................................................................................................6

Company Introduction
Kingsmill Company is established in the year 1999. Company is based in UK and operate
its business operations across the UK and other part of the world as well. Company manufacture
fabricated products and electrical equipments. Kingmill company also contains branches in
United Arab Emirates, Lebanon and United States in order to cater a huge customer base of
company. Company owns by its shareholders. Company has a total work force of 23 employees
(PANDEY, 2017). Product range of the Kingsmil company limited involve air termination,
compresseion connectors, conductor network, conductors, early streamer emission devices, earth
bars, earth bonds and clamps, earth rod clamps, earth rod seal, earth rods and accessories,
earthing plats and mats. Apart from all the above products company also manufacture other
manufacturing products like inspection pits, soil conditioning agent, static control and surge
protection. Target customer base of company is all manufacturers, corporates and general people
involved in manufacturing and construction.
Company has recently expanded its business operations in United Arab Emirates and
Lebanon. Due to the recent developments of the company management has witnessed increased
revenues and sales turnover.
(Source: Kingsmil Company Sales Revenue)
Problem and Challenges
Expansion also comes up with various challenges like constant fluctuation in currency
exchange rate, governmental policies like taxation and other policies that impact over business
operations and revenue, inflation, market competition as the sector generate high revenue that

also causes to huge market competition and various other challenges company face. Apart from
all the above challenges company has witnessed an effective growth. Company has a total assets
of around £ 2.18 m (Putter, 2018). Company has a net worth of around £ 720.9 K. Company has
an estimated revenue of around £ 3.1 M.
External Business Environment
External business environment comprises with all the external factors associated with the
manufacturing and fabrication sector. To assess about the external business environment
analytical tool PESRTLE analysis and Porter Five Forces will be utilised.
PESTEL Analysis
PESTEL Analysis comprises will all major external business environment factors as it
comprises with political, economical. Social, technological, environmental and legal factors
involved in business environment.
Political Factor: Political factor involve all governmental policies associated with all the
business locations of Kingmil Company. All companies strategies are influenced with the
policies framed by government such as taxation policies and other policies (Venkatachalam,
2018). Due to political factor company management has witnessed the following opportunities
and threats.
 Opportunities: Political environment has provided business expansion and growth
opportunities.
 Threats: Stability of governments is a big threat for the company.
Economical Factor: Economic situation of UK, US, United Arab Emirates and Lebanon also
play a huge impact over company's presence in the market. Inflation in the economy also
influence the purchasing power of target customers that also reduces company's sales in the
market.
 Opportunities: Product developments opportunities and competitive advantage
opportunities.
 Threat: Inflation is a huge threat in economical factor.
Social Factor: Countries culture, tradition, standard of living of people in society and other
associated aspects of society are involved in the social factor of external business environment.

This factor has an influence over company's sales as it put an impact over decision-making
process of target customers.
 Opportunities: To expand the brand image and utilise the current trend to achieve more
profitability.
 Threat: Threat of isolation.
Technological Factor: All the technological advancement and development in the society is a
part of technological factor (PD, 2017). This factor enables company management to implement
suitable technological changes in order to improve the perceives of company's products in target
market.
 Opportunities: Technological advancement and sales opportunities.
 Threat: Data protection.
Legal Factor: All laws and country legislations are a part of this factor. All policies and
strategies of the company are influenced with the legal factor of the country.
 Opportunities: Opportunities to cope up with all legislations and also to make a positive
market image.
 Threat: Government restrictions.
Environmental Factor: Aspects like environment protection is a part of this factor. Society has
been keen towards environment protection and utilising eco friendly products which is
influenced with environmental factor involved in external business environment.
 Opportunities: Environment protection and building brand equity.
 Threat: Climate change.

REFERENCES
Books and Jouranls
PANDEY, B. C., 2017. NIKE INC-COMPLETE ANALYSIS: SWOT, PESTLE ANALYSIS.
Bankim Chandra Pandey.
Putter, A. A. D., 2018. Wind Energy in Japan: A PESTLE Analysis and Implications on
Government Policy (Bachelor's thesis).
Venkatachalam, A. M., 2018. Identifying dynamics of growth in a competitive and transitioning
lighting industry using PESTLE and SWOT analysis.
PD, J., 2017. PESTLE Analysis–Part A.
Online
Kingsmil Company Limited, 2016. [Online]. Available Through:
<https://www.kingsmillearthing.co.uk/>.
Kingsmil Company Sales Revenue, 2017- 2019. [Online]. Available Through:
<https://www.statista.com/statistics/301875/leading-ten-fmcg-brands-by-frequency-bought-
united-kingdom-uk/>.