Kiosk Food Ordering System and Testing: A Business Development Report

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Added on  2022/11/28

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This report provides a comprehensive analysis of the Kiosk food ordering system and its impact on the restaurant industry. It begins by outlining the increasing trend of self-service technologies in restaurants and describes the working principle of the Kiosk system, including stages such as customer visits, self-ordering, digital ordering, payment, invoice generation, and feedback. The report highlights the advantages of Kiosk systems, such as enhanced order sizes, improved customer empowerment, increased ordering accuracy, and streamlined POS integration. It also explores the digital experiences associated with Kiosk systems, referencing studies and examples like McDonald's and Argos, and discusses the benefits of reduced wait times and improved customer service. The report concludes by emphasizing how Kiosk systems help restaurants operate more efficiently and cater to customer demands, serving as an in-house ordering and payment processing solution. The report includes references to relevant studies and publications supporting the analysis.
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Running head: KIOSK FOOD ORDERING SYSTEM AND TESTING
Kiosk Food ordering system and Testing
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1IOSK FOOD ORDERING SYSTEM AND TESTING
Overview
In this new era of technology, across retail stores, leisure industry and even in restaurants
also, the rage of self service is increasing. While questions are coming on purchase or payment
processing, most of the restaurants are becoming focused on giving self service options to their
clients (Hartwell, Johns and Edwards 2016). Kiosk is a small free standing structure that helps to
display information related to services and products. The locations that are suffering from high
traffic use this business of system ordering and testing. Using Kiosk system, the structural
business revenue and commercial competitiveness of restaurants are increasing these days. It
increases the digital experience of service providers and customers as well. These days, Kiosk is
providing outstanding reliable and sophisticated enough services to the people who are visiting
restaurants.
Working principle of the system
The restaurant Kiosk ordering and testing process is completed following the below
stages:
Customer visits the digital restaurants: In this stage the customer visits the restaurants
to enjoy their desired food products
Self ordering: In this stage the customer will get opportunities to select or enlist the food
products they are willing to order using the Kiosk system (Rastegar 2018)
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2IOSK FOOD ORDERING SYSTEM AND TESTING
Digital ordering: The kiosk system will allow the customers to check the dishes they are
willing to order. According to preference, clients can select suitable tables indicating the food
items
Payment: In this case, payment is done similarly like online payment processing. The
clients can complete payment process using wallet balance or debit cards.
Invoice: As soon as the payment is done the customer will receive an invoice receipt
against that particular order on the registered email id.
Feedback: As soon as the process gets completed, customer will get chance to give
feedback on the services received from the Kiosk system (Hayombe, Owino and Awuor 2018). If
the process runs efficiently and accurately then commercial revenue of the restaurant will also
achieve exponential growth.
Modern easy to use platform
There are many reasons or which the Kiosk system has become one of the top priorities
for the restaurant owners and that are demonstrated below:
It helps enhancing the size of orders
It empowers the restaurant visitors by giving option of self servicing
The accuracy of ordering get improved
It improves service speed even for high volume of ordering as well
Kiosk integrates many POS systems to streamline the flow of process
The loyalty of customers are improved (Antlej 2017)
It gives intuitive, user friendly and attractive interface
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3IOSK FOOD ORDERING SYSTEM AND TESTING
Periodic and flexible discount over services are offered by the system
Digital coupons are also available in Kiosk system
Digital experiences
Veijalainen (2017) stated that, for improving customer satisfaction rate, the restaurant
operators have analysed the self service providing technology. The customers can control
customized orders with this self serving technology. McDonalds has currently adopted this
technology to improve their existing customer service. The chances of financial frauds get
reduced with the use of this system (Cortez et al. 2015). The self service machine gives large and
clear dashboard to their customers. Due to increasing rate of upselling the sales rate also get
enhanced. Different theoretical approaches are proposed to design and implement the system in a
realistic format. The upselling engine of the restaurants upsell proper food products to correct
people because in this system customers get opportunity to book product as per their choice only.
The process helps to reduce overall waiting time and make sure that no customer is waiting in
the queue to take their orders. The staffs who uses to take orders from the customer will become
free thus can focus more on customer expectations and happiness. The cashless process can
avoid risks with money transaction as it allows self service payment process. McDonalds and
Argos are the best examples who serve effective Kiosk ordering approach.
According to Barbouni et al. (2017), whenever customer choice is highlighted as one of
the biggest buzzword in restaurants the Kiosk system gives opportunity to the customers to
access service. It is the modern way for making orders in restaurants. The clients will be able to
achieve self servicing billing opportunities. The clients can order according to their demand
using Kiosk dashboard. The service is somewhere similar to online ordering. However, in case of
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4IOSK FOOD ORDERING SYSTEM AND TESTING
kiosk system, physical presences of customers are essential. Kiosk system helps the restaurants
to run faster, smarter that previous. This can also be identified as an in-house ordering and
payment processing system.
References
Antlej, K., 2017. 3D technologies in heritage interpretation: the Hungry Dragon fast food kiosk
(K67). in Primošten and Kraków (2014 and 2015), p.14.
Barbouni, A., Amanaki, E., Lagiou, A., Barbounis, D., Kalogirou, S. and Merakou, K., 2017.
Association between Weight Status and the Built Environment around Schools in Greece Using
Geographical Information Systems Technology. International Journal of Caring Sciences, 10(3),
p.1391.
Cortez, D.M.A., Molina, C.M., Mata, K.E. and Bermudez, J.R.D., 2015. Improving Customer
Satisfaction through Smart Shopping: A Prototype. International Journal of Computer Science
and Information Technologies, 6(2), pp.1141-1152.
Hartwell, H., Johns, N. and Edwards, J.S., 2016. E-menus—Managing choice options in hospital
foodservice. International Journal of Hospitality Management, 53, pp.12-16.
Hayombe, P.O., Owino, F.O. and Awuor, F.O., 2018. 8 Planning and governance of food
systems in Kisumu City. Urban Food Systems Governance and Poverty in African Cities-(Open
Access), pp.116-127.
Kundu, S. and Chatterjee, S., 2018. Role of Digitalisation in Hospitality Industry with Special
Reference to Online Food Delivery Services. Bharatiya Vidya Bhavan Institute of Management
Science, Kolkata-97, p.58.
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5IOSK FOOD ORDERING SYSTEM AND TESTING
Rastegar, N., 2018. Adoption of Self-service Kiosks in Quick-service Restaurants (Doctoral
dissertation).
Veijalainen, A., 2017. Breaking barriers: Accessible self-service kiosks for everyone.
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