Kitchen Design Limited: Sales and Revenue Analysis 2012-2015 Report

This report presents an analysis of Kitchen Design Limited's sales performance across four products—Victorian, Budget, Wetroom, and Sauna—from the financial years 2012 to 2015. The analysis utilizes primary and secondary data, displayed and interpreted through various graphical tools including pie charts, line graphs, bar graphs, and scatter graphs, along with trend lines. The Budget product consistently generates the highest sales and revenue, peaking in 2015. The Victorian product shows a steady increase in sales, while Wetroom and Sauna products exhibit declining trends, with Sauna experiencing the most significant decrease. The report concludes that the Budget and Minimalist products are most beneficial for the company, recommending that Kitchen Design Limited focus on strategies to enhance the efficiency of the Budget product and increase revenue. References to relevant academic literature are also included.

BUSINESS DECISION
MAKING
TASK 3.3

INTRODUCTION
 The present report is based on Kitchen Design Limited
company which going to do different four products and there
sales from financial year 2012 to 2015.
 In order to carry out analysis the company uses primary and
secondary data as well.
 The sales data are displayed and analysed with help of
graphical tools.

Data for Analysis
Year Product 2012 2013 2014 2015
Victorian £4M £4.5M £5M £5.3M
Budget £6M £6.3M £6.9M £7M
Wetroom £2.5M £2.3M £2.2M £2M
Sauna £3M £2.75M £2.5M £2M

TASK 3.1
Pie chart: Product Victorian, Budget, Wetroom and
Sauna
4
4.5
5
5.3
Victorian
2012
2013
2014
2015
6
6.3
6.9
7
Budget
6
6.3
6.9
7
Wetroom
2.5
2.3
2.2
2
Sauna

LINE GRAPH
Product Victorian and Budget
2012 2013 2014 2015
0
1
2
3
4
5
6
4
4.5
5 5.3
2012 2013 2014 2015
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2
6
6.3
6.9
7

BAR GRAPH
Product Victorian and Budget
2012
2013
2014
2015
0 1 2 3 4 5 6
4
4.5
5
5.3
2012
2013
2014
2015
5.4 5.6 5.8 6 6.2 6.4 6.6 6.8 7 7.2
6
6.3
6.9
7

Product Wetroom and Sauna
2012
2013
2014
2015
0 0.5 1 1.5 2 2.5 3
2.5
2.3
2.2
2
2012
2013
2014
2015
0 0.5 1 1.5 2 2.5 3 3.5
3
2.75
2.5
2

INTERPRETATION
 Above mentioned all the graphs and charts such as line, bar
and pie shows sales and revenue of four products from the
financial year 2012 to 2015 which the Kitchen Design
limited wants to research.
 It can be analysed from the above graphs that second product
that is Budget able to generate the highest sales and revenue
in comparison to another three products.
 The higher revenue is in the FY year 2015 which is
generated by Budget that is worth of £7M.

TASK 3.2 SCATTER GRAPH
Product Victorian and Budget
2012 2013 2014 2015
0
1
2
3
4
5
6
4
4.5
5 5.3
2012 2013 2014 2015
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2
6
6.3
6.9
7

Product Wetroom and Sauna
2012 2013 2014 2015
0
0.5
1
1.5
2
2.5
3
2.5
2.3 2.2
2
2012 2013 2014 2015
0
0.5
1
1.5
2
2.5
3
3.5
3
2.75
2.5
2

TREND LINE
Product Victorian and Budget
2012 2013 2014 2015
0
1
2
3
4
5
6
4
4.5
5 5.3
f(x) = 0.44x + 3.6
2012 2013 2014 2015
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2
6
6.3
6.9
7f(x) = 0.36x + 5.65

Product Wetroom and Sauna
2012 2013 2014 2015
0
0.5
1
1.5
2
2.5
3
2.5
2.3 2.2
2
f(x) = -0.16x + 2.65
2012 2013 2014 2015
0
0.5
1
1.5
2
2.5
3
3.5
3
2.75
2.5
2
f(x) = -0.325x + 3.375