BUS104 Marketing: Kmart's SWOT, Target Market and Strategy
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This report provides a comprehensive analysis of Kmart's marketing environment, including a SWOT analysis, to identify strategic opportunities. It discusses the competitive forces, economic, political, sociocultural, and technological factors impacting Kmart's performance in the Australian market. The report also recommends a new product offering – incorporating a coffee bean offering and in-store cafe – and a target market strategy based on geographic, demographic, psychographic, and behavioral segmentation. The analysis aims to provide actionable insights for Kmart to enhance its competitiveness and market position, especially given the challenges posed by competition and economic factors. Desklib offers various study tools and solved assignments for students.

RUNNING HEAD: Introduction to Marketing 0
kmart
Introduction to Marketing
(Student Name)
1/19/2019
kmart
Introduction to Marketing
(Student Name)
1/19/2019
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Introduction to Marketing 1
Executive Summary
The growth of the business is majorly on the marketing strategies adopted by the company.
Such strategies help the company to reach out maximum consumers in a more effective
manner. One of the discounted companies Kmart faced the challenges in the market for their
growth due to the huge competition as well as other legal battles in the market of Australia.
The company has opened their stores in Burswood, Victoria the year 1969 and in the recent
approximately 30,000 team members are working under such company. The market of
Australia is highly competitive due to the huge expansion of the industry. The company
needs to focus to compete their competitors in the market for which they can introduce new
products to attract their maximum consumers. They can offer coffee beans and can start small
new café in their store, it forces the consumer’s to stay at that place and able to purchase
more products. They can use their strength as well as opportunities to achieve their targeted
goals
Executive Summary
The growth of the business is majorly on the marketing strategies adopted by the company.
Such strategies help the company to reach out maximum consumers in a more effective
manner. One of the discounted companies Kmart faced the challenges in the market for their
growth due to the huge competition as well as other legal battles in the market of Australia.
The company has opened their stores in Burswood, Victoria the year 1969 and in the recent
approximately 30,000 team members are working under such company. The market of
Australia is highly competitive due to the huge expansion of the industry. The company
needs to focus to compete their competitors in the market for which they can introduce new
products to attract their maximum consumers. They can offer coffee beans and can start small
new café in their store, it forces the consumer’s to stay at that place and able to purchase
more products. They can use their strength as well as opportunities to achieve their targeted
goals

Introduction to Marketing 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Background of the company......................................................................................................3
Marketing Environment Analysis..............................................................................................3
SWOT analysis...........................................................................................................................5
Recommendation........................................................................................................................6
Target Market.........................................................................................................................6
New Product Offering............................................................................................................7
Marketing Strategy.................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Background of the company......................................................................................................3
Marketing Environment Analysis..............................................................................................3
SWOT analysis...........................................................................................................................5
Recommendation........................................................................................................................6
Target Market.........................................................................................................................6
New Product Offering............................................................................................................7
Marketing Strategy.................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9
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Introduction to Marketing 3
Introduction
Marketing strategy plays a prominent role in the growth of any business. The effective
marketing planning, as well as strategy, assists the company in achieving the targeted goal in
their business (Morgan et al., 2018). One of the leading company Kmart that had peeked at
one time and in the recent scenario, it is struggling to survive due to the reason of high
competition as well as other legal battles (Roberts et al., 2015).
In the following context, there will be a detailed analysis of the major forces that shape the
competitive intensity as well as the structure of Kmart. This report will cover the history of
Kmart with the competitors that affected the performance of the company as well as
recommended a new marketing strategy according to the SWOT analysis.
Background of the company
Kmart is one of the leading discount stores which were firstly opened in the year of 1962 by
the Sebastian Spering Kresge. By the next year, the company had opened fifty-three stores on
the verge of being the number one retailer. It was headquartered in the United States of
America as well as has covered their business at a global level (Bailey, 2016). The company
also has opened their branch in Australia. In Australia, the Kmart is one of the biggest
retailers that having a revenue of $ 4.6 billion AUD in the year 2015. The company has
opened Australia’s first discount store in Burswood, Victoria in the year 1969 (Islam, 2017).
It was the beginning of a proud Aussie icon that has revolutionized the way Australian as
well as New Zealanders shop and the company is also recognized as one of the most
profitable discount department stores in Australia. Now the company employed
approximately thirty thousand team members who mainly work in their retail stores. Their
national office is based in Mulgrave, Victoria as well as is home to around 800 team
members (Issa, 2017).
Marketing Environment Analysis
- Competitive Forces
The industry of departmental stores is a huge component in the overall division of the retail
industry. Such a business is related to the increase in the cut-throat pressures as well as other
threats of external nature. Due to the increase in number of retail stores in the industry, the
company has been challenged in their long term growth as well as the retailers from online
that are also providing the department products through the service of online. The major
competitors of Kmart are Target, Harris, Best & Less, Costco, as well as Scarf. They have a
great market share in the industry that made them more competitive than Kmart (McArthur,
Weaven and Dant, 2016).
Introduction
Marketing strategy plays a prominent role in the growth of any business. The effective
marketing planning, as well as strategy, assists the company in achieving the targeted goal in
their business (Morgan et al., 2018). One of the leading company Kmart that had peeked at
one time and in the recent scenario, it is struggling to survive due to the reason of high
competition as well as other legal battles (Roberts et al., 2015).
In the following context, there will be a detailed analysis of the major forces that shape the
competitive intensity as well as the structure of Kmart. This report will cover the history of
Kmart with the competitors that affected the performance of the company as well as
recommended a new marketing strategy according to the SWOT analysis.
Background of the company
Kmart is one of the leading discount stores which were firstly opened in the year of 1962 by
the Sebastian Spering Kresge. By the next year, the company had opened fifty-three stores on
the verge of being the number one retailer. It was headquartered in the United States of
America as well as has covered their business at a global level (Bailey, 2016). The company
also has opened their branch in Australia. In Australia, the Kmart is one of the biggest
retailers that having a revenue of $ 4.6 billion AUD in the year 2015. The company has
opened Australia’s first discount store in Burswood, Victoria in the year 1969 (Islam, 2017).
It was the beginning of a proud Aussie icon that has revolutionized the way Australian as
well as New Zealanders shop and the company is also recognized as one of the most
profitable discount department stores in Australia. Now the company employed
approximately thirty thousand team members who mainly work in their retail stores. Their
national office is based in Mulgrave, Victoria as well as is home to around 800 team
members (Issa, 2017).
Marketing Environment Analysis
- Competitive Forces
The industry of departmental stores is a huge component in the overall division of the retail
industry. Such a business is related to the increase in the cut-throat pressures as well as other
threats of external nature. Due to the increase in number of retail stores in the industry, the
company has been challenged in their long term growth as well as the retailers from online
that are also providing the department products through the service of online. The major
competitors of Kmart are Target, Harris, Best & Less, Costco, as well as Scarf. They have a
great market share in the industry that made them more competitive than Kmart (McArthur,
Weaven and Dant, 2016).
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Introduction to Marketing 4
(Source: Satgunaseelan, 2017)
- Economic Force
The economic growth in Australia is in the good condition in comparing with the other
OECD nations. In the recent, the GDP of the country is privileged as comparison to the other
urbanized countries such as Germany as well as France. Moreover, the rate of interest, rate of
exchange, as well as the level of employment are high and the inflation rate of the country is
low. The positive economic environment would help the company to grow or enhance their
performance in such market however the demand for grocery products in the market is
favourable and cannot fluctuate due to the reason that the individuals have to purchase them
for regular sustenance needs (Pagotto and Halog, 2016).
- Political Force
The operation of Kmart is greatly affected by the laws and regulations impose by the
government of Australia. In order to relieve the rivalry between the essential players, the
government of the country has imposed various rules and regulation to remove the unfair
completion in the market as we; as the consumers would able to provide goods a reasonable
process by the companies. The government of Australia has also approved the law for
dropping the usage of plastic bags to protect the atmosphere from any hazardous pollution.
Moreover, the political environment of the country is stable as well as the legal framework is
transparent and efficient (Harrauer and Schnedlitz, 2016).
- Sociocultural Force
The performance as well as demand of product of Kmart depends on the fluctuation occur in
the social trends as well as the keenness of the individuals with the availability for the
(Source: Satgunaseelan, 2017)
- Economic Force
The economic growth in Australia is in the good condition in comparing with the other
OECD nations. In the recent, the GDP of the country is privileged as comparison to the other
urbanized countries such as Germany as well as France. Moreover, the rate of interest, rate of
exchange, as well as the level of employment are high and the inflation rate of the country is
low. The positive economic environment would help the company to grow or enhance their
performance in such market however the demand for grocery products in the market is
favourable and cannot fluctuate due to the reason that the individuals have to purchase them
for regular sustenance needs (Pagotto and Halog, 2016).
- Political Force
The operation of Kmart is greatly affected by the laws and regulations impose by the
government of Australia. In order to relieve the rivalry between the essential players, the
government of the country has imposed various rules and regulation to remove the unfair
completion in the market as we; as the consumers would able to provide goods a reasonable
process by the companies. The government of Australia has also approved the law for
dropping the usage of plastic bags to protect the atmosphere from any hazardous pollution.
Moreover, the political environment of the country is stable as well as the legal framework is
transparent and efficient (Harrauer and Schnedlitz, 2016).
- Sociocultural Force
The performance as well as demand of product of Kmart depends on the fluctuation occur in
the social trends as well as the keenness of the individuals with the availability for the

Introduction to Marketing 5
working. Therefore, discount chain stores majorly target the families due opt the reason that
the company would able to provide regular items which are highly demand for the family
within the limited amount. In the recent, most of the people are concerned towards their
health that generate consciousness towards their health that force them to change their eating
habits. Kmart, took advantage of such situation and offer “Eat Smart” range of products to
their consumers who prefer healthy as we;; as well-balanced diet.
- Technological force
The new technology has led to the creation of new products in a more effective manner. The
cost of the products can be reduced with delivering a quality product. Such benefits play a
significant role in the company as well as in the life of the consumers. All the business in
Australia is investing huge amount in their structure of technology to expand a cut-throat
edge within the relevant business. The trend of e-commerce is attaining the enormous
substance as most of the customers are using the platform on the internet for shopping their
required products. Therefore, the Kmart has also developed the website to meet the demands
of the consumers in a more effective manner with providing a convenient shopping
experience (Isgor et al., 2016).
SWOT analysis
Strength Weakness
Committed and Loyal Workforce
Satisfaction among the employees
Efficient Distribution channel
A diverse range of products
Bankruptcy Declaration
Marketing strategy is not properly
designed
Low-profit margins
Lack of uniformity
Opportunities Threat
Repositioning of brand
Increase presence in the international
market
The demand for Innovative products
Economic turmoil
Huge competition between similar
products
The low spending power of
consumers
Strength
The company has a highly committed as well as a loyal workforce and management
team in their business that is constantly determined to uphold the environment of
competitiveness within their industry. Every staff is provided the compensation
package to reward them for their recital.
HR professional of Kmart keep tracking on the change in laws or demand related to
employees, therefore, they would able to alter policies in harmony within the legal
working. Therefore, discount chain stores majorly target the families due opt the reason that
the company would able to provide regular items which are highly demand for the family
within the limited amount. In the recent, most of the people are concerned towards their
health that generate consciousness towards their health that force them to change their eating
habits. Kmart, took advantage of such situation and offer “Eat Smart” range of products to
their consumers who prefer healthy as we;; as well-balanced diet.
- Technological force
The new technology has led to the creation of new products in a more effective manner. The
cost of the products can be reduced with delivering a quality product. Such benefits play a
significant role in the company as well as in the life of the consumers. All the business in
Australia is investing huge amount in their structure of technology to expand a cut-throat
edge within the relevant business. The trend of e-commerce is attaining the enormous
substance as most of the customers are using the platform on the internet for shopping their
required products. Therefore, the Kmart has also developed the website to meet the demands
of the consumers in a more effective manner with providing a convenient shopping
experience (Isgor et al., 2016).
SWOT analysis
Strength Weakness
Committed and Loyal Workforce
Satisfaction among the employees
Efficient Distribution channel
A diverse range of products
Bankruptcy Declaration
Marketing strategy is not properly
designed
Low-profit margins
Lack of uniformity
Opportunities Threat
Repositioning of brand
Increase presence in the international
market
The demand for Innovative products
Economic turmoil
Huge competition between similar
products
The low spending power of
consumers
Strength
The company has a highly committed as well as a loyal workforce and management
team in their business that is constantly determined to uphold the environment of
competitiveness within their industry. Every staff is provided the compensation
package to reward them for their recital.
HR professional of Kmart keep tracking on the change in laws or demand related to
employees, therefore, they would able to alter policies in harmony within the legal
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Introduction to Marketing 6
boundaries that help the company to provide the latest compensation package for the
jobs.
Kmart has invested an amount in the creation of value chain supply chain by
developing an effective distribution network.
The company is strongly recognized by their consumers for contribution the major
varied range of goods with high quality as well as give them value for the money (Ai
et al., 2018).
Weakness
The bankruptcy of the company was filed by the store in the year 2002 as their sales
were very low. It affected the image of their brand to a considerable point.
The marketing strategy of the company is not appropriately planned and designed as
well as it also has untapped a variety of boulevard for attaining the target market
efficiently.
The company has allocated low-profit margins in the suburban stores that affected
their stream of revenue at a greater level.
There is still a lack of uniformity in the stores of the company as well as the
assortment of the products is not efficiently done (Ueland, Forbes and Stuart, 2018).
Opportunities
The company has an opportunity to repositioning their brand to comply with the
demand of the urban population.
The company has an opportunity to expand their business at international level due to
the reason of high demand in the global market. It would help the company to
increase their revenues.
There is a huge demand for innovative products in the market by the consumers,
therefore; it would be an opportunity for the company to expand their business by
introducing new as well as innovative product in their market (Shauki, 2015).
Threat
The fluctuation in the economy of the country would affect the company at a greater
level. In recent, the condition of the economy is in favor but in the future, there is no
surety that would affect the performance as well as the revenue of the company.
There is huge competition in the market of the retail industry that emphasizes the
requirement of introducing innovative as well as efficient marketing strategy.
The expenditure power of the customer is decreasing as well as consumers mostly
prefer to buy the products of reasonable price with providing them option of high-
quality that affects the revenue or profit margin of the consumers at a greater level
(McIlroy, 2018).
Recommendation
Target Market
The source of the targeting market is the location which the individual's aims have a
similarity for the product which is marked. During a period, the marketer would able to
highlight such affinity then they would achieve the targeted result such as the goal of
boundaries that help the company to provide the latest compensation package for the
jobs.
Kmart has invested an amount in the creation of value chain supply chain by
developing an effective distribution network.
The company is strongly recognized by their consumers for contribution the major
varied range of goods with high quality as well as give them value for the money (Ai
et al., 2018).
Weakness
The bankruptcy of the company was filed by the store in the year 2002 as their sales
were very low. It affected the image of their brand to a considerable point.
The marketing strategy of the company is not appropriately planned and designed as
well as it also has untapped a variety of boulevard for attaining the target market
efficiently.
The company has allocated low-profit margins in the suburban stores that affected
their stream of revenue at a greater level.
There is still a lack of uniformity in the stores of the company as well as the
assortment of the products is not efficiently done (Ueland, Forbes and Stuart, 2018).
Opportunities
The company has an opportunity to repositioning their brand to comply with the
demand of the urban population.
The company has an opportunity to expand their business at international level due to
the reason of high demand in the global market. It would help the company to
increase their revenues.
There is a huge demand for innovative products in the market by the consumers,
therefore; it would be an opportunity for the company to expand their business by
introducing new as well as innovative product in their market (Shauki, 2015).
Threat
The fluctuation in the economy of the country would affect the company at a greater
level. In recent, the condition of the economy is in favor but in the future, there is no
surety that would affect the performance as well as the revenue of the company.
There is huge competition in the market of the retail industry that emphasizes the
requirement of introducing innovative as well as efficient marketing strategy.
The expenditure power of the customer is decreasing as well as consumers mostly
prefer to buy the products of reasonable price with providing them option of high-
quality that affects the revenue or profit margin of the consumers at a greater level
(McIlroy, 2018).
Recommendation
Target Market
The source of the targeting market is the location which the individual's aims have a
similarity for the product which is marked. During a period, the marketer would able to
highlight such affinity then they would achieve the targeted result such as the goal of
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Introduction to Marketing 7
purchasing or behaniour of the consumers with related to the brand or the product. The
following variables will be used by the company to target the market:
Geographic Segmentation
The company will target the market of Australia that consists the people of Australia.
Demographic Segmentation
The company will target the consumers all people that consist of men and women. It will
comprise the organization goers, homemakers, and family. Therefore, this particular fragment
will include both kinds of individuals, who love to drink innovative beverages.
Psychographic Segmentation
The target market will encompass the individuals who have a habit of healthy as well as tasty
consumptions. The population of Australia is switched to the vigorous as well as a bold flavor
that would give an opportunity to the company to target those consumers.
Behavioral Segmentation
The population of Australia likes to a thing which can supply numerous reasons as well as
believe in for the value of money (Wensley, 2016).
New Product Offering
a- The company has a departmental store in Australia. They can offer coffee powder to their
consumers to attract them more. Other than that the company can set up coffee machines in
their side of their stores with some snacks to attract the consumers. The consumers would
spend time in such open café and would able to come shopping if they needed. It will create a
competitive advantage for the company due to the reason they would able to target their
consumers for two purposes rather than for one purpose. It gives new business to the
company as well as increase the brand awareness among the consumers.
b- The people of Australia are keen for the coffee; it is the place where most of the coffee
lovers can be founded. They are addicted to the coffee. Australia comes under the category of
the few countries wherein prompt consumption of the coffee is very high. The consumers of
Australia are keen about the roots of coffee beans as well as such interest of the consumers
are mostly issued by the companies as a tactic to target their consumers (Ferreira, J. and
Ferreira, 2018).
Marketing Strategy
Product
The company has offered a variety of extensive range of product to their consumers such as
home entrainment goods, camping as well as fishing goods, kitchenware, furniture, garden
supplies, lighting, footwear, as well as stationery to their consumers. The company can also
offer coffee powder to their consumers which consist of natural coffee beans in which their
fragrance attract the consumers (Baker and Saren, 2016).
Price
purchasing or behaniour of the consumers with related to the brand or the product. The
following variables will be used by the company to target the market:
Geographic Segmentation
The company will target the market of Australia that consists the people of Australia.
Demographic Segmentation
The company will target the consumers all people that consist of men and women. It will
comprise the organization goers, homemakers, and family. Therefore, this particular fragment
will include both kinds of individuals, who love to drink innovative beverages.
Psychographic Segmentation
The target market will encompass the individuals who have a habit of healthy as well as tasty
consumptions. The population of Australia is switched to the vigorous as well as a bold flavor
that would give an opportunity to the company to target those consumers.
Behavioral Segmentation
The population of Australia likes to a thing which can supply numerous reasons as well as
believe in for the value of money (Wensley, 2016).
New Product Offering
a- The company has a departmental store in Australia. They can offer coffee powder to their
consumers to attract them more. Other than that the company can set up coffee machines in
their side of their stores with some snacks to attract the consumers. The consumers would
spend time in such open café and would able to come shopping if they needed. It will create a
competitive advantage for the company due to the reason they would able to target their
consumers for two purposes rather than for one purpose. It gives new business to the
company as well as increase the brand awareness among the consumers.
b- The people of Australia are keen for the coffee; it is the place where most of the coffee
lovers can be founded. They are addicted to the coffee. Australia comes under the category of
the few countries wherein prompt consumption of the coffee is very high. The consumers of
Australia are keen about the roots of coffee beans as well as such interest of the consumers
are mostly issued by the companies as a tactic to target their consumers (Ferreira, J. and
Ferreira, 2018).
Marketing Strategy
Product
The company has offered a variety of extensive range of product to their consumers such as
home entrainment goods, camping as well as fishing goods, kitchenware, furniture, garden
supplies, lighting, footwear, as well as stationery to their consumers. The company can also
offer coffee powder to their consumers which consist of natural coffee beans in which their
fragrance attract the consumers (Baker and Saren, 2016).
Price

Introduction to Marketing 8
The company offers a variety of products to their consumers at a reasonable price. The people
are mainly attracted towards the lower price products, therefore; Kmart should adopt the
competitive pricing strategy to attract the consumers at a greater level. The competitive
pricing strategy is the process in which the company will provide their products at a lower
price than their competitors that would help the company to reach out maximum consumers
as well as to enjoy the competitive advantage.
Place
The new product should be available in the retail stores as well as another retail supermarket
to increase awareness about their products. The company can also provide the online service
for the product in order to certify that the product of the company is offered to the greater
potential scope of the consumers (Martin, 2009).
Promotion
Promotion plays a prominent role in the marketing strategy. The promotion strategy
connected with the different type of purposes that the product of the company would be
catering as well as any new or innovative features that have also been included. Kmart should
offer discounts coupon to their loyal consumers to make them retain in such a competitive
market. There are certain promotional tools that can be used by Kmart while promoting their
brands. These are explained in below points:
Social Media: it is one of the effective platforms to reach out to maximum consumers. Kmart
can give offers as well as discounts on social media such as Facebook, YouTube, and so on
which are mostly used by the people.
Television: the television is one of the effective channels to get connected with the
consumers. They can give advertisement in between the famous series to reach out the
consumers.
Newspaper: this is one of the routine thins that most of the population follow. The company
can give advertisement in the front of the newspaper to catch the eyes of the consumers
(Zhang et al., 2010)
Conclusion
From the above analysis, it can be concluded that marketing strategy plays a vital role in the
growth of any business. One of the leading company Kmart struggling in the competitive
market due to the reason of their weak marketing strategy. The company was leading
company in Australia in the retail industry. They offer a variety of products to their
consumers that help them in to make existence in the market. The company needs to make a
strong marketing strategy to compete in the competitive market. Therefore, they can
introduce a new product in the market that would help to increase their brand awareness
among the consumers. The people of Australia are keen about coffee that can be introduced
by the company to expand their business in a new direction. It not only increases the business
of the company but would also help in increasing the awareness about the product. The
pricing of the product should be competitive to compete in such a market. The company can
use different tools to target their consumers such as social media, television, and newspaper
to spread awareness about their new product in the market.
The company offers a variety of products to their consumers at a reasonable price. The people
are mainly attracted towards the lower price products, therefore; Kmart should adopt the
competitive pricing strategy to attract the consumers at a greater level. The competitive
pricing strategy is the process in which the company will provide their products at a lower
price than their competitors that would help the company to reach out maximum consumers
as well as to enjoy the competitive advantage.
Place
The new product should be available in the retail stores as well as another retail supermarket
to increase awareness about their products. The company can also provide the online service
for the product in order to certify that the product of the company is offered to the greater
potential scope of the consumers (Martin, 2009).
Promotion
Promotion plays a prominent role in the marketing strategy. The promotion strategy
connected with the different type of purposes that the product of the company would be
catering as well as any new or innovative features that have also been included. Kmart should
offer discounts coupon to their loyal consumers to make them retain in such a competitive
market. There are certain promotional tools that can be used by Kmart while promoting their
brands. These are explained in below points:
Social Media: it is one of the effective platforms to reach out to maximum consumers. Kmart
can give offers as well as discounts on social media such as Facebook, YouTube, and so on
which are mostly used by the people.
Television: the television is one of the effective channels to get connected with the
consumers. They can give advertisement in between the famous series to reach out the
consumers.
Newspaper: this is one of the routine thins that most of the population follow. The company
can give advertisement in the front of the newspaper to catch the eyes of the consumers
(Zhang et al., 2010)
Conclusion
From the above analysis, it can be concluded that marketing strategy plays a vital role in the
growth of any business. One of the leading company Kmart struggling in the competitive
market due to the reason of their weak marketing strategy. The company was leading
company in Australia in the retail industry. They offer a variety of products to their
consumers that help them in to make existence in the market. The company needs to make a
strong marketing strategy to compete in the competitive market. Therefore, they can
introduce a new product in the market that would help to increase their brand awareness
among the consumers. The people of Australia are keen about coffee that can be introduced
by the company to expand their business in a new direction. It not only increases the business
of the company but would also help in increasing the awareness about the product. The
pricing of the product should be competitive to compete in such a market. The company can
use different tools to target their consumers such as social media, television, and newspaper
to spread awareness about their new product in the market.
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Introduction to Marketing 9
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Introduction to Marketing 10
References
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Bailey, M. (2016) Marketing to the Big Middle: establishing Australian discount department
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Baker, M.J. and Saren, M. eds. (2016) Marketing theory: a student text. New York: Sage.
Ferreira, J. and Ferreira, C. (2018.) Challenges and opportunities of new retail horizons in
emerging markets: The case of a rising coffee culture in China. Business Horizons, 61(5),
pp.783-796.
Harrauer, V. and Schnedlitz, P. (2016) Impact of environment on performance measurement
design and processing in retailing. International Journal of Retail & Distribution
Management, 44(3), pp.320-335.
Isgor, Z., Powell, L., Rimkus, L. and Chaloupka, F. (2016) Associations between retail food
store exterior advertisements and community demographic and socioeconomic
composition. Health & place, 39, pp.43-50.
Islam, M.A. (2017) Australian Parliamentary Inquiry into Modern Slavery: Supply Chain
Audit as a Clause of the Proposed Modern Slavery Act. Inquiry into establishing a Modern
Slavery Act in Australia: Submission ID 17. 45(55), pp 426-500
Issa, J.M. (2017) The Rest of the Story About the State of Brick-and-Mortar Retail. American
Bankruptcy Institute Journal, 36(11), pp.36-80.
Martin, D.M. (2009) The entrepreneurial marketing mix. Qualitative Market Research: An
International Journal, 12(4), pp.391-403.
McArthur, E., Weaven, S. and Dant, R. (2016) The evolution of retailing: a meta review of
the literature. Journal of Macromarketing, 36(3), pp.272-286.
McIlroy, J. (2018) Vale Denis Walker, aboriginal freedom fighter. Green Left Weekly,
(1165), p.10.
Morgan, N.A., Whitler, K.A., Feng, H. and Chari, S.2018) Research in marketing
strategy. Journal of the Academy of Marketing Science, pp.1-26.
Pagotto, M. and Halog, A. (2016) Towards a Circular Economy in Australian Agri‐food
Industry: An Application of Input‐Output Oriented Approaches for Analyzing Resource
Efficiency and Competitiveness Potential. Journal of Industrial Ecology, 20(5), pp.1176-
1186.
Roberts, K., Roberts, J.H., Danaher, P.J. and Raghavan, R. (2015) Practice Prize Paper—
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart
Australia. Marketing Science, 34(6), pp.815-824.
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stores. Journal of Historical Research in Marketing, 8(3), pp.416-433.
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Isgor, Z., Powell, L., Rimkus, L. and Chaloupka, F. (2016) Associations between retail food
store exterior advertisements and community demographic and socioeconomic
composition. Health & place, 39, pp.43-50.
Islam, M.A. (2017) Australian Parliamentary Inquiry into Modern Slavery: Supply Chain
Audit as a Clause of the Proposed Modern Slavery Act. Inquiry into establishing a Modern
Slavery Act in Australia: Submission ID 17. 45(55), pp 426-500
Issa, J.M. (2017) The Rest of the Story About the State of Brick-and-Mortar Retail. American
Bankruptcy Institute Journal, 36(11), pp.36-80.
Martin, D.M. (2009) The entrepreneurial marketing mix. Qualitative Market Research: An
International Journal, 12(4), pp.391-403.
McArthur, E., Weaven, S. and Dant, R. (2016) The evolution of retailing: a meta review of
the literature. Journal of Macromarketing, 36(3), pp.272-286.
McIlroy, J. (2018) Vale Denis Walker, aboriginal freedom fighter. Green Left Weekly,
(1165), p.10.
Morgan, N.A., Whitler, K.A., Feng, H. and Chari, S.2018) Research in marketing
strategy. Journal of the Academy of Marketing Science, pp.1-26.
Pagotto, M. and Halog, A. (2016) Towards a Circular Economy in Australian Agri‐food
Industry: An Application of Input‐Output Oriented Approaches for Analyzing Resource
Efficiency and Competitiveness Potential. Journal of Industrial Ecology, 20(5), pp.1176-
1186.
Roberts, K., Roberts, J.H., Danaher, P.J. and Raghavan, R. (2015) Practice Prize Paper—
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart
Australia. Marketing Science, 34(6), pp.815-824.

Introduction to Marketing 11
Satgunaseelan, A.(2017) How Kmart made ‘cheap’ cool [Online]. Retrieved from:
https://www.insideretail.com.au/news/how-kmart-made-cheap-cool-201703 [Accessed on
19/01/19]
Shauki, E. (2016) Is this a case of self-enlightened interest or genuine accountability: a study
on different reporting media in the Australian retail industry. Asia Pacific Journal of
Accounting and Finance, 2(1), pp.51-76.
Ueland, M., Forbes, S.L. and Stuart, B.H. (2018) Seasonal variation of fatty acid profiles
from textiles associated with decomposing pig remains in a temperate Australian
environment. Forensic Chemistry, 11, pp.120-127.
Wensley, R. (2016) The basics of marketing strategy. In The marketing book (pp. 75-107).
London: Routledge.
Zhang, J., Farris, P.W., Irvin, J.W., Kushwaha, T., Steenburgh, T.J. and Weitz, B.A. (2010)
Crafting integrated multichannel retailing strategies. Journal of interactive marketing, 24(2),
pp.168-180.
Satgunaseelan, A.(2017) How Kmart made ‘cheap’ cool [Online]. Retrieved from:
https://www.insideretail.com.au/news/how-kmart-made-cheap-cool-201703 [Accessed on
19/01/19]
Shauki, E. (2016) Is this a case of self-enlightened interest or genuine accountability: a study
on different reporting media in the Australian retail industry. Asia Pacific Journal of
Accounting and Finance, 2(1), pp.51-76.
Ueland, M., Forbes, S.L. and Stuart, B.H. (2018) Seasonal variation of fatty acid profiles
from textiles associated with decomposing pig remains in a temperate Australian
environment. Forensic Chemistry, 11, pp.120-127.
Wensley, R. (2016) The basics of marketing strategy. In The marketing book (pp. 75-107).
London: Routledge.
Zhang, J., Farris, P.W., Irvin, J.W., Kushwaha, T., Steenburgh, T.J. and Weitz, B.A. (2010)
Crafting integrated multichannel retailing strategies. Journal of interactive marketing, 24(2),
pp.168-180.
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