This project presents a comprehensive brand plan for K&N's to launch a new beef product category. It begins with an executive summary, market analysis, and company introduction, detailing K&N's history, management team, and product portfolio. The project delves into market segmentation, target market identification, and consumer behavior analysis. Competitive analysis is conducted using Porter's Five Forces, followed by an examination of brand dynamics, new product planning, and the product life cycle. The project also explores product differentiation, SWOT analysis, product development using the Ansoff matrix, and competitive advantages. Pricing and product decisions are discussed, along with the creation of marketing distribution channels and promotional strategies, including advertising. References are provided at the end of the report.
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