Knowledge Based View in Media Companies: A Detailed Report

This report provides an overview of the knowledge-based view (KBV) of the firm, a management concept focused on leveraging internal knowledge for competitive advantage. It examines how companies, particularly in the media sector, utilize knowledge to develop strategies and gain an edge over competitors. The report references several key papers, including studies on path dependence in regional news industries, headquarters-subsidiary relations in transnational media companies, and the complexities of incorporating knowledge into a dynamic firm theory. The analysis highlights the importance of knowledge integration, knowledge transfer, subsidiary autonomy, and corporate socialization within the context of knowledge management. The report concludes by emphasizing the modern relevance of KBV in achieving and sustaining competitive advantages in various business environments.

Running Head: KNOWLDEGE BASED VIEW
KNOWLEDGE BASED VIEW
Name of the Student
Name of the University
Author Note

1KNOWLEDGE BASED VIEW
Knowledge based view of the firm is a concept of management that is responsible for
attainment and utilization of complete knowledge within the firm that will help it utilize it to
gain competitive advantage over other firms through well-developed strategies.
In A perspective on path dependence processes: the role of knowledge integration in
business model persistence dynamics in the provincial press in England, Joaquin Cestino &
Rachel Matthews talks about how rare strategy innovation is when it comes to the regional
news industries based on Path Dependence where preceding information about the company
works as a persistent factors that slows down change and affects the flexibility of the
company because of the dependence of the company on old decisions. The legacy regional
press is looked into for such path Dependence in the study presented by the paper.
In Managing Headquarters-Subsidiary Relations from a Knowledge Perspective:
Strategies for Transnational Media Companies by Mania Strube and Nicola Berg, analyses
the management of headquarters-subsidiary relations within media companies that are
transnational from the knowledge perspective. Research is done to come to a conclusion
about the transfer of knowledge, the subsidiary autonomy of a company and the corporate
socialization of companies in the context of knowledge.
In Making Knowledge the Basis of a Dynamic Theory of the Firm by JC Spencer,
looks at Knowledge as a concept that is far too complicated to be included within a firm too
easily. Therefore, this paper looks at firms that apply positivist theories that surround
knowledge which mostly ignores the problematic nature of the same.
In conclusion, knowledge based view is a very modern concept that is being looked
into by firms to ensure competitive advantage.

2KNOWLEDGE BASED VIEW
References
Cestino, J., & Matthews, R. (2016). A perspective on path dependence processes: the role of
knowledge integration in business model persistence dynamics in the provincial press
in England. Journal of Media Business Studies, 13(1), 22-44.
Spender, J. C. (1996). Making knowledge the basis of a dynamic theory of the firm. Strategic
management journal, 17(S2), 45-62.
Strube, M., & Berg, N. (2011). Managing headquarters-subsidiary relations from a
knowledge perspective: Strategies for transnational media companies. International
Journal on Media Management, 13(4), 225-251.