STRA60218: Customer Service Strategies Report - CECOS College

This report analyzes the importance of customer service in organizations, focusing on customer attraction and retention strategies. It examines the concept of customer service, strategies adopted by IKEA, and challenges faced in implementing customer service trends. The research employs both primary and secondary methods to gather accurate data, concluding that customer satisfaction is crucial for productivity and success. The report also highlights the increasing complexity of customer purchasing decisions and the importance of customer retention.

knowledge exchange

Table of content
• Introduction
• Aims and objectives
• Literature review
•Proposed methodology
• Conclusion
• References

INTRODUCTION
• The report aims to analyse about the importance of customer services in
an organisation. Customer service is become a crucial aspect to gain
success and profitability for long term in the organisation. Effective
services helps in attracting customer and keep them retained and
approachable towards the company. Every business firm wants to attract
large number of customer and wants their satisfaction at any cost as these
are the only one who would provide benefit to the organisation.

Aims and objectives
Aim:
• To analyse the importance of effective customer service in order to attract and
retain customer for long duration in the organisation. A case study on Ikea.
Objectives:
•To analyse the concept and importance of customer service in organisation.
•To identify the strategies adopted by Ikea in order to retain customer for long time.
•To examine challenges faced by the organisation in adopting customer service trends.
.

Literature review
•To analyse the concept and importance of customer service in
organisation
•To identify the strategies adopted by Ikea in order to retain customer
for long time.
•To examine challenges faced by the organisation in adopting
customer service trends.

Proposed methodology
•Research methods are necessary to choose effectively in order to gather data and present findings
accurately.
•Research philosophy
•Research approach
•Data collection
•Primary
•Secondary

CONCLUSION
• The report has concluded that, customer service is an effective concept for the organisation. It shows that, there
is requirement of customer satisfaction in order to gain productivity and success in the market. Customer become
complex in choosing products and service which makes them critical while taking purchasing decisions.
Therefore, their retention matters the most. The report has shown the concept, importance and challenges faced
by the company. Also, the research has conducted through both primary and secondary research methods in order
to keep the information relevant and accurate.

References
• Bouncken, and Aslam, 2019. Understanding knowledge exchange processes among diverse
users of coworking-spaces. Journal of Knowledge Management.
• Singh, and et.al., 2019. A dual-pathway model of knowledge exchange: linking human and
psychosocial capital with prosocial knowledge effectiveness. Journal of Knowledge
Management.
• Hayter, Rasmussen, and Rooksby, 2020. Beyond formal university technology transfer:
Innovative pathways for knowledge exchange. The Journal of Technology Transfer, 45(1),
pp.1-8.
• Imran, and et.al., 2018. Does social media promote knowledge exchange? A qualitative
insight. Management Decision.

Thank You