BA (Hon) Business Management: Knowledge Exchange Project Proposal

This project proposal aims to analyze the impact of COVID-19 on the working and profitability of the UK hospitality sector, using Marriott as a case study. The proposal outlines the aim to understand COVID-19's relation to the hospitality sector, evaluate changes within Marriott's working conditions, examine the impact of these changes on Marriott's profitability, and recommend adaptations. The proposal includes a literature review referencing studies on the pandemic's impact, a qualitative research methodology with an inductive approach and interpretivism philosophy, and data collection from secondary sources. The data analysis will be based on thematic analysis. The project seeks to provide insights into the challenges faced by the hospitality sector during the pandemic and propose strategies for adaptation. This project proposal is designed for the course STRA60218, Knowledge Exchange Project, at CECOS College London and is a part of the BA (Hon) Business Management program.

Knowledge exchange projects

Table of content
Introduction
Influencing literature
Proposed methodology
References

Introduction
In the current working environment, the
pandemic is the latest issue which the companies are
facing all over the world. the pandemic has affected
the working of hospitality sector to a great extent.
This is pertaining to the fact that due to
pandemic there was economic shutdown and people
were also not allowed to travel to other countries.

Continued..
Aim and objective
Aim- ‘To analyse the impact of COVID 19 over the working and profitability of UK hospitality
sector. A study on Marriott.’
Objectives
 To develop understanding relating to the concept of COVID and its relation with hospitality sector.
 To evaluate the changes brought within working condition of Marriott because of current pandemic.
 To examine the impact of these changes over the working and profitability of Marriott.
 To recommend some of the changes to Marriott with help of which the changes can be adapted
easily.

INFLUENCING LITERAUTRE
In the views of Karim and et.al., (2020) the pandemic has affected the working of the
companies all over the world to a great extent.
Due to the pandemic the working of many of the companies was shut down and this
was affected the overall efficiency of the company in a great manner.
When the companies were not allowed to work in better way than this will be affecting
the efficiency of the company and its profitability as well.

Proposed methodology
Element Description
Research type The type of research selected for the present study based on impact of COVID on Marriott
will be qualitative. This will be selected because it will enhance the theoretical knowledge
of the researcher relating to topic of research.
Research approach The inductive approach will be selected in order to analyse the impact of pandemic over
working of hospitality sector. It is selected because this approach focuses on developing
aim and objectives which provides a base for research to be completed in better manner.
Research philosophy The philosophy use in present case will be interpretivism as it does not include the
numeric information and is based on theoretical aspect only.
Data collection The data will be gathered from the secondary sources only which will be including the
books, journal, articles and other published sources relating to research topic.
Data analysis The gathered data will be analysed with help of secondary sources will be evaluated on
basis of thematic analysis wherein different themes will be prepared and analysis will be
done.

References
Del Chiappa, G., Bregoli, I. and Fotiadis, A.K., 2021. The impact of COVID-19 on Italian
accommodation: A supply-perspective. Journal of Tourism, Heritage & Services Marketing (JTHSM).
7(1). pp.13-22.
Dźwigoł, H. and Dźwigoł-Barosz, M., 2018. Scientific research methodology in management sciences.
Financial and credit activity problems of theory and practice. 2(25). pp.424-437.
Karim, W., and et.al., 2020. The movement control order (MCO) for COVID-19 crisis and its impact on
tourism and hospitality sector in Malaysia. International Tourism and Hospitality Journal. 3(2). pp.1-7.
Pandey, P. and Pandey, M.M., 2021. Research methodology tools and techniques. Bridge Center.