Managing Knowledge and Information: A Report for BizOps Enterprises

This report focuses on knowledge and information management strategies for BizOps Enterprises, a retail company in Australia. It covers various aspects, including current perceptions, best practices, objectives, data collection methods (primary and secondary), data testing (reliability, sufficiency, and validity), and data analysis. The report analyzes the collected data to understand branding and marketing issues, emphasizing the need for logo changes and improved digital marketing. A communication plan is also developed, detailing objectives, audience, dissemination methods, timeline, and security measures for collecting staff views on rebranding. The report concludes with recommendations for enhancing market share and includes references to relevant academic sources.

Manage knowledge
and information

Table of Contents
INTRODUCTION...........................................................................................................................1
QUESTION 1...................................................................................................................................1
QUESTION 2...................................................................................................................................1
Information action plan................................................................................................................1
QUESTION 3...................................................................................................................................4
Analyse the data...........................................................................................................................4
QUESTION 4...................................................................................................................................5
Communication plan....................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
For all the business entities it is very important to manage knowledge and information as
it helps to execute business in appropriate manner. For this purpose organisations are required to
formulate different strategies for betterment of company. With the help of proper knowledge and
information an enterprise can execute business in appropriate manner (Bolisani and Bratianu,
2017). The organisation which is selected for this project is BizOps Enterprises which is a retail
sector company and executing business in Australia. This report covers various topics such as
current perceptions, best practice in use of logos and branding activities, operations of other
businesses, objectives, sources of information, method used in data collection, steps to test data
etc. Apart from this, original objective, the way in which data is analysed, range of methods used
to present findings, emerging trends, new innovative ideas and a communication plan is also
covered in this report.
QUESTION 1
Covered in PPT
QUESTION 2
Information action plan
Activity: Collection of data from employees and clients for the purpose of rebranding.
Objectives for
information
 Main objective of organisation for collecting information is
to analyse market conditions and issues in the existing
strategies of the company.
 Another objective for which information is gathered is to
formulate strategic decisions which can help to enhance
visibility and performance of the company by launching a
new logo in the market.
Steps to take It is very important for BizOps Enterprises to take appropriate steps
in order to achieve predetermined objectives. All of them are as
follows:
 First of all the top executives of organisation are required to
1

identify actual issues that are affecting the business entity.
 Afterwards they are required to analyse major challenge
from all of them and set goals to deal with it.
 When one of them is selected then managers are required to
formulate plans which are going to be implemented to deal
with the problem and also select the method to gather
market data.
 After this they have to conduct research and collect
appropriate data which is required to take future decisions.
 When information is gathered from different sources then it
is required to be analysed and interpreted in order to reach
to a conclusion.
 At last stage managers are required to act on the results
which are assessed from data.
Information required Information Source
Customer's views
regarding
organisation
External research
Employee's thoughts
about logo of
company
Internal survey
Information of
competitor's
activities
Competitive analysis and secondary research
(websites, articles, journals etc.)
Data collection methods The data which is used for the purpose of formulating strategy is
gathered from primary as well as secondary sources.
 Primary sources: Questionnaire and survey methods are
used for the purpose of gathering primary information. With
the help of it views of employees and customers regarding
2

organisation are analysed.
 Secondary sources: Different websites, journals and articles
are being studied for the purpose of conducting competitive
analysis.
Steps to test the data Reliability Information is collected from internal and
external sources, so information is reliable.
Primary information is collected through 95
employees of BizOps Enterprises. Out of
total respondents, 85 questionnaire gets
removed. So information collected for
rebranding of association is reliable.
Employees have knowledge about
performance of BizOps Enterprises, so
information collected is relevant and
authentic. Information is also collected with
through secondary source from authentic and
dated sources, so it is easy to get relevant
information.
Sufficiency It is not possible to collect data from all the
employees working at BizOps Enterprises, so
sample of 90 employees is collecting views
about rebranding. These respondents are
sufficient because they have knowledge about
factors which has to be considered for
branding. To give view about branding, such
number of respondents are sufficient.
Validity Information collected is valid because
respondents are aware bout reason behind
collecting reviews. They have knowledge
about branding strategy. Consent of
3

respondents is also free, so it is easy to get
correct and absolute information from them.
QUESTION 3
Analyse the data
Main objective behind conducting survey is to understand different aspects of branding
and marketing issues faced by managers of BizOps Enterprises. They want to maintain same
quality of products and services considering consumer demand. They are thinking to accept
sustainable working practices (Bolisani and Scarso, 2016).
Information is collected through primary and secondary sources about strategies of
rebranding. In order to maintain know trends and policies which assist BizOps Enterprises in
industry. Cause of this branding is improve brand image in industry by considering external
factors of society. Impact of this survey is positive as managers of BizOps Enterprises came to
know about changes which can be taken to understand its positive impact.
In formation is collected with the help of primary and secondary sources. In order to
collect primary information, questionnaire is used under thematic analysis. This is the way
through which it is easy to understand views of respondents and then implement changes in
better way.
With the help of questionnaire, it is identified that out of 85 candidates only 15
candidates can easily recognise logo of BizOps Enterprises. There are some respondents who
rated logo of BizOps Enterprises boring and old fashioned. It is clear that majority of
respondents says that logo of BizOps Enterprises is not able to symbolise what BizOps
Enterprises delivers. Most of the individuals favours for change of BizOps Enterprises logo.
Most of the candidates are aware about promotional events and activities of association through
newsletter, flyers, conferences, etc. So it is concluded that there is requirement of change in logo
of BizOps Enterprises and improve marketing activities (Chang and Lin, 2015).
These days, there is trend of marketing through social media, paid promotional
advertisement, etc. Managers of BizOps Enterprises has to promote their new product and offers
through social media platform. This makes easy for creating awareness among workers about
role of marketing and accepting factors to be considered.
4

Information collected from primary and secondary information is sufficient and reliable.
It assist in managing and understanding changes in better and effective manner. With considering
this information, managers of BizOps Enterprises are able to understand areas where change is
required.
From collecting views from employees and consumers, there are requirement of
following changes-
 Logo must be changes as per new and latest trends showing their products and services.
 Marketing activities has to be through use of digital tools such as use of different social
media accounts, offers discounts through tagging, etc.
 Websites must be creatively update presenting proper information about products and
services, offers, discounts, new arrivals, etc. can be communicated to people.
QUESTION 4
Communication plan
5

Objective: To collect views of staff members for the purpose of
rebranding of BizOps Enterprises
Information checked
for accuracy,
sufficiency, currency
and relevance
Information collected through questionnaire is used to
collect information in better and relevant manner. As
information is collected from secondary information
as well, so this information is authentic and up to
dated. Information is collected for the purpose of
resolving marketing issues and making strategies for
rebranding.
Audience Audience for collecting views are 95 staff members.
As it is not possible to have views from all
employees, so 95 candidates are selected. Out of these
80 candidates revert through giving questionnaire
back.
Location Australia
Dissemination
methods
Dissemination is done through providing information
through publishing program and company's website.
Time line Time required for it 8 weeks.
Policies/procedures to
be met
Acceptable use, access control and change
management, information security, etc. policies has to
be followed.
Security/
confidentiality status
There is proper security of data which is collected
from respondents. Information is stored and shared in
appropriate manner. Confidentiality about identity of
staff member is maintained.
Action Actions taken for conducting this serve are-
 Planning related to sources which are required
to be considered.
 Analysing external market for the purpose of
collecting sources of resources.
 Planning related to targeted audience.
 Methods of collecting views.
 Proper formatting and storing of collected
information.
 Selecting best way to communicate about
findings.
Documentation With conducting survey and collecting views from
6

(Attach or complete
the text for your
dissemination,
including the
statistical analysis you
have completed as
evidence of your
decision)
staff it is identified that -
18 individuals are able to recognise logo of BizOps
Enterprises. 20 have views that logo is boring and out
dated. As per view of 22 candidates, there is
requirement of change in logo because it does not
present in what BizOps Enterprises is dealing.
According to 16 branding has to be done through
pens, banners, etc.
CONCLUSION
From the above discussion, presentation is prepared through which it is to make clear to
staff and workers about making policies for increasing market share. Current perception of
BizOps Enterprises and practices for improvement are clear with it. In formation action is
prepared through which rebranding strategies are clear to workforce. Information is collected
through primary sources as survey through questionnaire and secondary information from online
sources is collected. There is clear information about objectives, futuristic actions to be taken,
emerging trends in market and making new and innovative methods are studied. At last
communication plan containing complete information is prepared with the help of which ideas to
be considered for communicating with staff members is presented.
7

REFERENCES
Books and Journals:
Bolisani, E. and Bratianu, C., 2017. Knowledge strategy planning: an integrated approach to
manage uncertainty, turbulence, and dynamics. Journal of Knowledge
Management.21(2). pp.233-253.
Bolisani, E. and Scarso, E., 2016. Factors affecting the use of wiki to manage knowledge in a
small company. Journal of Knowledge Management.20(3). pp.423-443.
Chang, C.L.H. and Lin, T.C., 2015. The role of organizational culture in the knowledge
management process. Journal of Knowledge management.19(3). pp.433-455.
Cui and, et. al.,2015. Information technology and open innovation: A strategic alignment
perspective. Information & Management.52(3). pp.348-358.
North, K. and Kumta, G., 2018. Knowledge management: Value creation through organizational
learning. Springer.
Omotayo, F.O., 2015. Knowledge Management as an important tool in Organisational
Management: A Review of Literature. Library Philosophy and Practice.1(2015). pp.1-
23.
Orna, E., 2017. Information strategy in practice. Routledge.
Paré and. et. al., 2015. Synthesizing information systems knowledge: A typology of literature
reviews. Information & Management.52(2). pp.183-199.
Rowley, J.E. and Farrow, J., 2018. Organizing Knowledge: Introduction to Access to
Information: Introduction to Access to Information. Routledge.
Webb, S.P., 2017. Knowledge management: Linchpin of change. Routledge.
8