BA (Hons) Report: Knowledge and Information Management for Amazon.com

This report delves into the knowledge and information management strategies employed by Amazon. It begins with an introduction to knowledge management and its importance for business success, particularly in a competitive market. The main body explores key knowledge management theories, emphasizing the effective creation, storing, sharing, and application of information within Amazon. It examines how Amazon utilizes these principles to maintain a competitive edge, including its responses to market trends and customer demands, especially in the context of the COVID-19 pandemic. The report also identifies and evaluates the effectiveness of knowledge management practices, addressing challenges and offering recommendations for improvement. The analysis considers various aspects, such as employee training, data security, and the integration of technology like artificial intelligence. The report concludes with a summary of findings and highlights the significance of knowledge management in fostering organizational growth and resilience. References are included to support the analysis.

KNOWLEDGE AND
INFORMATION
MANAGEMENT SKILLS
FOR THE WORKPLACE
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Key knowledge management theories.....................................................................................3
2. Importance of understanding that the effective creation, storing, sharing, application and
integration of information............................................................................................................5
3. Identifying and evaluating effectiveness of knowledge...........................................................8
4. Knowledge management challenges and offer recommendations...........................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Knowledge management is creating, sharing, using and managing knowledge for good
information to be present in the company. To make the sense of direction be higher in the market
it is important for the company to make sure that they are having effective knowledge
management and information management so that there are going to be higher profit margins.
Knowledge management is going to make sure that the business is being able to have higher
operations and working which the company is going to have for a long run. Sharing the right
information in the company is important so that the company is going to have a strong internal
environment and good satisfaction of all the workforce is going to be present. Amazon is a
public type organization which is founded by Jeff Bezos in 1994 which is having its headquarters
in Seattle, US. The report is going to discuss the knowledge management and theories which
Amazon is using to be able to operate effectively and efficiently worldwide. Amazon is a very
reputed and well established business which gained the right information in the entire world
effectively which is a great factor for the working.
MAIN BODY
1. Key knowledge management theories
Knowledge management is a very important factor which has to be present in the
organization in order to be able to have higher functioning. Support, expectations and
understanding would be higher which is going to make the standards of the organization be
raised. Amazon has hired experience and knowledgeable employees in the company so that there
are right changes and improvement which are taking place in the company from time to time so
that there are going to be higher outcomes and improvement which are present. There is a lot of
planning and designing which must be done with this aspect as well which would help the
organization be able to make the right working which is going to be present. Techniques and
improvement has to be done so that the internalization is going to be effective and the employees
would be able to match the expectations of the clients which is a very important aspect which is
important for the company to have (Simao and Franco, 2018). Managers in Amazon are present
so that there are going to be higher operations and working which is present so that there is going
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to be higher strategies which have to be created. Social changes are present in the working so
that there is going to be higher operations and working which is existing so that there is
technological changes which can take place. Infrastructure of the company has to be higher so
that there is going to be more sharing and creating of new ideas which is present in Amazon and
there are a lot of new ideas which are rising as well and that is going to be a great factor for the
overall working.
Model given by Botha suggests that there should be create & sense then Organize
personalize & capture and share, collaborate & access factor which have to be present in the
individuals so that there are going to be higher outcomes which are going to be present.
Knowledge has to be created in the human so that the sensing is going to be higher so that there
are right working and performance which is going to be existing which is good for the overall
working which is good for the company to be able to have a good stability which is existing.
Gaining the right knowledge is important but there has to be effective understanding as well so
that there is good organizing and capture of work which is going to be present (Hannola and
et.al., 2018). Realistic objectives have to be present in the company and good development has to
be done so that there is good focus which is going to be present and sharing of certain debatable
working which is going to make the standards be better. Knowledge management and good
dealing with products and services so that there are going to be effective modelling which is
going to be present. Promotions were not required by Amazon to get in more clients which is
going to make sure that there are right actions and improvement which is required so that there
are going to be higher functioning. General knowledge management is existing in Amazon from
a long run which is going to make sure that there are right actions and improvement which is
being done.
Desired, initiatives and management has to be present so that there are higher functioning
and working which is going to be present. Knowledge is very important to make sure that there
are good versions and improvements which are taking place and with time it is important for the
company to make sure that they are using the right standards which is essential for the company
to have (Attaran, Attaran and Kirkland, 2019). Artificial intelligence and knowledge
management is going to make sure that there is going to be better goals and targets which are
present which is going to make the organizing factor be present. Improvement and
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implementation can only take place when there is going to be effective understanding and
functioning which would be present so that the company will be able to make the right reputation
and working for themselves in the market. Amazon is international which gives the company a
competitive edge which is a great factor for the company to have and this is going to make the
number of working be higher. Surprisingly, COVID-19 got in more clients than expected and
made more clients be aware of this company making the profit margins and other factors of the
company be higher and that is a great factor for the overall working of the company (Misra and
Khurana, 2017). Information knowledge is going to make the standards and data warehouse in
the company be present so that there are better functioning and improvement which is required
by the organization to have so that there are higher functioning.
Culture and hierarchical working has to be present so that the company is going to find it
easier to be able to make the right placing for themselves in the market which is going to be great
factor. Systematic working is very important for the reputation of Amazon is going to make the
company be able to have a good working and standard for themselves which is going to be better
for higher raised working. Scientific management and other theories can also be applicable in
knowledge management so that there are going to be better working and functioning which is
going to make sure that popular management which is going to make sure that there are right
working and functioning which the company is having. Knowledge management is also going to
understand the clients needs and demands which is going to make sure that there are right actions
which are being taken in the company to be able to tackle with a lot of situations. There is a lot
of pressure which is present in Amazon and this has to be dealt with effectively so that there are
right actions and improvement which are present (Raza, Najmi and Shah, 2018). Specific
management techniques are being used in the company so that the working style is going to be
higher and make sure that there are right managers and improvement which are taking place
from time to time. Influence of knowledge management is high in Amazon so that the company
would be able to analyse their risks which the company is taking in the market which is going to
be a great factor for the overall working.
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2. Importance of understanding that the effective creation, storing, sharing, application and
integration of information
Knowledge management is a really important aspect which needs to be present large
organisations so that the company would be able to achieve a competitive edge. The competition
in the market is increasing for Amazon Therefore the organisation has to make sure that they are
getting different management effectively. The trends in the market are changing and the needs of
the customers are shifting as well which needs to be monitored and accurate decisions must be
taken accordingly. Knowledge management is about getting all the information and data do the
employees of the organisation to make the internal working of the company be higher. The
demand of the products and services on Amazon has increased after COVID-19. A lot of changes
have come in Amazon after this pandemic situation which the globe had to face (Lowell and
Moore, 2020). Customers turned to online platforms for their products and services and since
Amazon had a good brand image in the market the company was able to make sure that they are
having higher capabilities. It is important to create the knowledge management awareness in the
company thought other employees would be comfortable and have the right expectation out of
the organisation as well. There is less time spent with the employees to make sure that there is
right information which is being shared so that the company is going to be able to function
smoothly. Helps the employees be able to have the right knowledge and make the right working
and information as well.
Storing the information about the employees is very important so that the organisation
would be able to make sure that they are in right contact. The products which are available on
Amazon are stored effectively and there are reviews of anonymous customers which is
protecting their data to be reached out (Mitchell and et.al., 2020). there are a lot of risk which are
involved an are being taken by Amazon from time to time to make sure that the company is
being able to operate effectively and efficiently in the market. The stored data is shared within
the organisation and not beyond that so that the customer safety and security as well as the
legislatures for their rights are being protected. It is very important to provide the customers of
Amazon with the right security and safety measures which would make Amazon are able to have
a higher branding and value for themselves in the market. Over the years the competition in the
market has increased an Amazon needs to make sure that they have the right knowledge
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management in order to be able to achieve this success and maintain their reputation and
portfolio in the market. Improvement is going to be higher and problem solving factors are going
to be included in the company as well. Employees are focused upon in the organization so that
there is going to be higher achievement and actions which are going to be taken (Dehgani and
Navimipour, 2019). There is a lot of information which needs to be shared and changes must
come in with time so that the company would be able to have higher operations and working
which is a very important factor.
There are a lot of hacking and data theft which is taking place and it has to be monitored
and control effectively. Knowledge management is going to make sure that these factors are
being implemented in the organisation so that the company would be able to have higher
reputation in the market. Gaining the trust and loyalty of the customers is very essential for
Amazon since the competition is increasing and the customers can shift from one company to
another very easily. Amazon is acquiring data of customers which is personal making sure that
they are being able to select the right brand and product from their company. Taking data is not
right for the customers but Amazon is being able to have higher customer base in the market by
using this method (Bhagra and Sharma, 2018). The processing of Amazon is very strong which
is making the organisation be able to have the right customer base and the right stability in the
economic factor. A lot of investment is being done by Amazon in the organisation to be able to
gain the right customers and make sure that there are right practises which are being used. Helps
the customers as well to have the right experience which is a very essential factor for the
company to have which is good for the branding of the company. There is a good access for the
information which the employees must have to be able to operate effectively and efficiently in
the market and make the right working as well which is going to be present.
Protection of the data collection is very important for the company to have so that they
would be able to have higher functioning and operations in the company. Knowledge of
customers or employees has to be higher which is going to make sure that there are going to be
better functioning and working which would be existing and that is going to make the standards
of the organization be higher. Importance of manage knowledge asset has to be there which is a
great factor for the overall working and make the standards of the company be higher.
Development has to be higher which is going to make sure that the company is going to find it
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easier to make the standards of the company be higher. Information must be higher and practices
have to be strong which is going to make sure that there are better operations which are going to
be currently active for the company (Gill, 2018). Clients have to be well satisfied which is good
for the reputation and branding of the company so that there are better operations and working
which is going to be existing. There are a lot of theories and measurement which the company
has to take to make sure that there are going to be better decisions and actions which would be
decided and that is going to make the company be able to have higher activities.
3. Identifying and evaluating effectiveness of knowledge
Knowledge management is the continuous process of recognizing, identifying,
structuring, and sharing of information and knowledge to employees so that they can work
accordingly (Santoro and at.al, 2018). Knowledge management is the procedure of which
gives user a better experience and makes them more productive. With the help of knowledge
management, Amazon was able to create a milestone in the proliferation of pandemic. Due
to that, this company hires employees where all big named companies were reliving their
employees; due to knowledge management Amazon was able to make history. As Amazon
has effectiveness on knowledge management, thus this company keeps an eye on the market
activities and trend. Although they take feedback from the customers about their product.
This will help the company to know the taste and preference of its targeted
customers and also Amazon can provide new and different product as per the taste of its
customer. This only becomes possible due to better knowledge management system of
Amazon. To enhance the knowledge management system Amazon store and records all the
important data of its target customers so that company may inform them about the latest
trends and offers this will help the Amazon to share information to the customers.
The main agenda and motive of Amazon is to put right information to the
right customer, and this is the key strategy of Amazon to attain success and high
profitability. When the customers get latest product as per their needs, it will lead to
increase their willingness to buy more products from Amazon only. Hence they become
loyal customer from Amazon . Today Amazon has become one of the e-commerce
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company just because they manage their knowledge management system so well. As
whenever any customer visit their online application they may get all the information about
which product is trending what new offer is being given by the Amazon to them. It will lead
them to know how many payment options are there when any customer do shopping from
the application of Amazon.
This company focuses on providing one platform to the customers so that they
may get all the relevant information about the product which they are looking for
(Raudeliūnienė and at.al 2018) . This company works on one principle which is, they believe
that their customers are guest and the company is host and they will not allow their guest to
go empty hands. Due to better and advanced knowledge management system the employees
of Amazon are working well and working as per the goal of the company. Due to the
sharing of knowledge employees are able to provide better customer services and
experience. Which is the another key of success for this company. Knowledge management
increases the efficiency of decision making of the organisation. When the company has
proper information and knowledge about the market and trends they will make better
decision which will help the company to enhance the profit and growth. By unitizing proper
knowledge and information company can gain competitive edge and also give tough
competition to other companies. Knowledge management help the company to create
smarter workforce which will lead the business to earn more profit. Besides this, knowledge
management will assist the company to make future strategy by analysing the available
information. By utilizing proper skills and knowledge company may attain higher profit in
the near future which happened with the Amazon.
As they get the knowledge of virus thus they make changes in their strategies and
started giving discounts to the customers when they do bulk buying (Webb, 2017). This the
company do not have to face loss in the pandemic and the revenue of the company do not
get stop on one place only and still this company is doing so well. Apart from this,
knowledge management process help the company to solve any kind of problem quickly
because they have proper knowledge about the problem which is occurring in front of the
company. Besides this, knowledge management helps the company to make better use of
already available information . Company can use existing expertise to increase the
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productivity and attract the customers so they may increase their buying behaviour towards
the company.
Knowledge management promotes the innovation and cultural change in the
organisation. Due to available knowledge company may lead better production and also the
operation department of the company may give their best to enhance customer experience.
It helps the company to acquire fastest resource due to the quick access of knowledge and
information. If the company gets information that the demand for any product is going raise
in the upcoming future they may start making such product so that they can fulfil the access
demand of customers. This will assist the company to increase the goodwill and reputation
in the market. Sharing of knowledge and access to new information lead to enhance the
customer experience. As customers are known to be the king and it is very necessary for the
company to make them happy by fulfilling their needs and demands.
As Amazon is known to use high and advanced technology, by using
technology they can flow the entire information in their organisations (Martins and at.al
2019). From the higher authority to lower management anyone know what is the current
trend going on in the market and how they have to work as per the new strategies set by the
company so company can meet up its end goal . As the social networking trend is going on
so with this information company ca increase their influence on the social media and also
make the people aware about the latest discount given by the company to them.
With the help of knowledge management employees of the organisation also
remain aware and active in the organisation and this will also save time of them when they
know the work what they have to do. This will save their unnecessary and extra time. So
maintenance of knowledge management is very necessary for any company to gain
competitive advantage
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4. Knowledge management challenges and offer recommendations
Technology is having a lot of factors which the employees have to understand so that
there are going to be higher operations and risk of mismanagement is going to be lower.
Technology need skills and knowledge to be operated and Amazon have those kinds of
employees in the organization to make sure that there are better operations. There is a lot of
scope which Amazon is having for themselves in the market which is going to make the
standards of the company be higher. The retention level of the employees is also present which is
going to make sure that the company is being able to gain the right attention and working which
is going to be present (Hamid and Younus, 2021). Competition in the market is increasing and it
is very important for the company to make sure that they are taking the right actions and
improvement which is going to make the standards of the company be raised. Costly training is
very important in Amazon so that the company will be able to match the standards and demands
of the clients from time to time which is a great factor for the company. Innovations are taking
place in Amazon which have to be well so that there are going to be better functioning. Tools
have to be well analysed so that there are better operations and working which would be there so
that the company is going to have better standards. Complexity of the company is going to be
better when the company is going to have good working so that the preventing incorrect working
is not present.
Employees have to be motivated from time to time so that there is going to be better
operations and working which the organization would observe. Employees are the backbone of
the company and they have to get the best of environment to work within so that there are higher
operations and working which is going to be present. Reducing the pressure from the employees
is important but there is a pressure of making sure that the employees are learning these new
techniques and measures which Amazon is taking for them which is going to make sure that the
company is going well. Statement of the company is having a strong base in the market so that
there is going to be better operations and working which is going to make the working and
traditional working. The company has collaborated with a lot of large businesses in the market so
that they would be able to operate effectively which is going to make sure that there are going to
be higher working (Jarrahi and et.al., 2019). Software are being established in the company
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which is going to make sure that there are right working and performance which is going to be
present and that is a very good factor for the company to have for a long run.
Making the information be found easier for the employees is going to make sure that the
company is having a good working. There has to be one sense of direction which is very
important so that there is going to be higher functioning. Collective knowledge is going to make
the employees more confused which is not a good factor for the individuals to have which has to
be present so that the company is going to have better operations. Advancement of employees in
different locations and since the company is multinational they have to make sure that the
internal working and functioning of the company is going to be higher (Mason and Loader,
2019). Goals and objectives of Amazon are high for themselves which is going to make sure that
there are right actions and improvement which the company is having so that there are better
actions and improvement which the company is having. There are a lot of methods which are
present in Amazon to make the payments and there is a self payment of amazon as well which is
existing which is going to make the standards of the company be higher which is going to be a
great factor for the overall working of the company.
Culture of the employees is going to get disturbed which is not going to be a great factor
for the individuals to have and employees are not going to feel motivated enough to get in more
changes and improvement in the company. Amazon is working online and making sure that there
is going to be better working (Osmani, Hindi and Weerakkody, 2020). Budgets have to be set so
that there is going to be higher functioning and improvement which is necessary so that there is
going to be higher operations and working which is going to be present. Initiatives have to be
taken effectively so that there is going to be better and existing so that there is better functioning
and there is going to be a lot of help which is present. Effective communication has to be
existing so that the company is going to be able to have a better sense of direction which is good
for the overall working of the company and that is going to make the standards and branding of
the company be present. Inspiration has to be present in the leaders and managers so that there is
going to be better functioning. Feedbacks from the employees must be taken as well so that there
are higher functioning and improvement. Responsibilities and recognitions of the employees
have to present and that is low in Amazon (Cheng and et.al., 2021). The delivery man are not
getting the right recognition which did their best for the company to make sure that there are
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more deliveries on time. Customers have to get the deliveries on time so that the company is
going to have better operations.
CONCLUSION
From the report it can be analysed that there is a need of knowledge management and
information management so that there is going to be effective working. Businesses have to
analyse the market effectively so that there is going to be higher working and performance which
the company is going to have so that there is going to be effective working. Businesses have to
make sure that they are using the right processing and operations which is beneficial for the
overall working and performance of the company. Theories and techniques have to be well
analysed and made sure that they are being implemented effectively according to the business
which is highly beneficial for the overall working. All workplaces have different way of working
and internal environment which needs to be analysed and made sure that there are right
techniques which are being used so that there is higher operations which the company is going to
have so that there is going to be higher competitive advantage which the company is going to
have. Unique identity is very important in the company so that there is going to be effective
functioning and operations which are going to be present so that there are higher knowledge
currently which is present.
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