A Detailed Report on Coca-Cola's Knowledge Management Ecosystem

This report provides a comprehensive analysis of Coca-Cola's knowledge management ecosystem, focusing on its implementation and impact on the company's operations. It examines the Archive Research Assistant (ARA) developed with IBM, highlighting its role in centralizing and providing access to over a century of marketing and advertising assets. The report details the knowledge management ecosystem's characteristics, including data integration, network effects, and the process of creating and managing digital archives. It also explores the benefits of ARA, such as time and cost savings, increased knowledge assets, and improved adaptability and productivity. The analysis includes a SWOT analysis of Coca-Cola, outlining its strengths, weaknesses, opportunities, and threats. The report emphasizes how Coca-Cola uses knowledge management to achieve a competitive advantage, improve brand management, and drive business success through better collaboration, faster campaign development, and enhanced training. This report is a resource available on Desklib, offering students past papers and solved assignments.