The Role of Knowledge Management and E-commerce in Business Growth

This report delves into the crucial roles of knowledge management and e-commerce in modern business, particularly within the mobile money transfer sector. It highlights how effective knowledge management fosters innovation, enhances competitive advantage, and facilitates integration among team members, while e-commerce enables online transactions and mobile payments. The report examines how companies in the telecom and banking industries leverage these strategies to improve business practices, attract customers, and generate revenue through mobile money transfer apps and services. It explores the challenges of implementation, including investment needs and the importance of skilled labor, and emphasizes the significance of security, online advertising, and customer loyalty in the success of these strategies. The report concludes by underscoring the transformative impact of these combined approaches on business activities and growth, providing insights into the current market and future trends.

Running Head: Knowledge management and e-commerce
Knowledge management and e-commerce

Knowledge management and e-commerce 1
Part –B
Knowledge management and e-commerce
Knowledge management defines a process of creating, using and sharing information and
knowledge of an organization. Each and every company use knowledge management to bring the
improvement in the performance of the organization (Hislop, 2013). Along with the
improvement in the performance company knowledge management can help in improving the
competitive advantage of the company, innovation, and integration among the team members. E-
commerce is a process that includes the buying and selling online. Electronic commerce draws
on technologies such as electronic fund transfer; online transaction processing, internet
marketing, etc. knowledge management and e-commerce utilization help in enhancing the
business practice of mobile money transfer (Laudon, & Traver, 2013).
The mobile money transfer company will operate in telecom industry or financial and banking
service industry. The change in the century shows the change in the world. Most of the people
use mobile money transfer to transfer the money instant across the world. Today increasing level
of competition in the market enforces companies to maintain a competitive advantage in the
market. To maintain a competitive advantage in the market is only possible because of the
knowledge management. The company can maintain the knowledge in the organization with the
help of which new and innovative ways of carrying the business can take place. HR should hire
people who have enough knowledge and skills of managing the business of mobile money
transfer. The efficiency of the employees in the organization increases when the employees get
the motivation to show the innovative e ideas. A service like M-PESA is innovative by the
employees with the use of the technology along with their skills. The organization should have
the knowledge related to the technology that they are adopting in their business (Frodeman, R.,

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Klein, & Pacheco, 2017). With the effective knowledge of technology company can make a right
use of the technology in their business. This will enhance the performance of the business and
will lead to the success of the company. In the telecommunication industry with the use of the
technology; companies are introducing new apps that help the general public in the mobile
money transfer (Muthee, 2014).
Development of the different and unique apps of the mobile money transfer will bring a
competitive advantage or the company in the market. Though, the innovation is only possible
because of the adoption of latest technology. The adoption of the advanced technology needs
huge investments. Doing investment at the initial stage of the business is one of the difficult
tasks. Knowledge management is not only implemented utilize by the telecommunication sector
but also by the banking sector. With the effective use of the technology banking sector
introduced mobile banking considering the convenience to the customers. Nowadays people can
do banking activities on mobile phones. Knowledge management implementation is not an easy
for the new start up business (Kinyua, Muathe, & Kilika, 2015). For this business should form a
strategy considering the corporate strategy or goals of the business. Knowledge management
strategy will help the company in proper implantation in the business. Every company manages
the organization culture in the business. This culture influence the employees or the members of
the organization to interact and this will lead to the sharing of the knowledge among the
members of the organization.
Management of the knowledge management in the organization is only possible because of the
proper leaders and managers. Leaders and managers play a vital role in the organization.
Knowledge management requires experienced and competent leadership at all the levels of the
organization. Implementation of successful and effective knowledge management in the

Knowledge management and e-commerce 3
organization is only possible because of the involvement of each and every member of the
organization. Hence, the utilization of the knowledge management in the organization will
enhance the business activities of the company (Liebowitz, & Frank, 2016).
Similar e-commerce utilization will also help in enhancing the business activities of the mobile
money transfer business. In the e-commerce business, there is an availability of making an online
payment that can be done through credit card, debit card or money transfer. Mobile money
transfer is one of the common modes which can be used by the customers to pay the amount for
goods and services (Laudon, & Laudon, 2016). There are different ways through which mobile
payment can take place. It can be done through the app, IVR, data connection and even SMS.
This will helps in reducing the cash dependency of the people. Though making the mobile
money transfer is risky. Mobile wallets help the customers to store their details related to a bank
account, credit card, etc. through which they can transfer the money. There are different e-
commerce merchant who develops their own branded mobile wallets. In the e-commerce
activities, these mobile wallets play a major role (Li, Li, Chen, & Xia, 2015). Customers like to
do direct payment without mentioning details again and again. The company can try to introduce
new apps through which money can easily be transferred. The company can do ties –ups with the
e-commerce businesses. This will enhance the demand for the services provided by the company
(Dahlberg, 2015).
Today most of the people include youth including teenagers place an order on the website and
they like to engage in the activities related to the mobile money transfer. Mobile money stages
that empower cross-outskirt installments, as Direct Pay Online, give a truly necessary
administration to shippers with clients in creating nations, where a large portion of the populace
doesn't have financial balances. Portable cash empowers these clients to make online buys or to

Knowledge management and e-commerce 4
pay for travel appointments, even in neighboring nations, with bringing down change charges.
This method is popular because of the e-commerce activities.
Mobile money transfer is not only utilized by customers to transfer money to friends or to a
family member or to shop on e-commerce activities. There are some apps that provide extra
benefits to the customers such as M-Pesa, Easypaise, the main feature of this app is P2P transfer,
payment of school fee, electricity bills, goods, and services, etc. Similarly business can try to
bring innovative features in their product. Stakeholders involved in the mobile money business
found that their expectations are fulfilled by the companies who deal in the mobile money
transfer. With the help of the e-commerce companies get in touch with the agents who can
generate the new revenue streams for the businesses. To enhance the customer loyalty towards
the company, a company uses different and innovative technologies that attract the customers
(Gupta, 2013). E-commerce website helps in enhancing the traffic of the mobile money transfer.
Traffic will get attracted towards the services of the company ones they found that company is
providing different and unique services (Chebyshev, & Unuchek, 2014). Apart from this over
here the mobile money transfer company also need to give some safety related to the security of
the transaction.
Mobile money transfer also includes some of the risks that can hamper the activities and brand
image of the company. The company should try to use some of the technologies that can provide
safety to the transactions related to the mobile money transfer. SMS, SKT, USSD and WAP
(wireless application protocol) are main technologies that can be used by the company for mobile
money transfers. Out of these technologies, SMS is the most commonly used application in
money transfers in developed countries for low-value payments. The well-known app M-PESA
makes the use of the STK to secure the application. WAP implementation in the company may

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lead to the better security of the transaction. The company should try to apply these technologies
to establish a secure application (Shrimali, 2014). Seeing the secure application customer will
attract towards the brand and the activities of the companies will increase. This is the only way to
win the trust of the customers and make them loyal towards the brand.
An e-commerce website can also be effective of online advertisement. Online advertisement of
the services may lead to the awareness of the brand among the customers. This awareness will
enhance the usage of the application by the customers. Though, for doing online advertisement
company need to invest huge amount on this which is again a challenge for the new start-up
businesses. To invest in the online advertisement company need to get involved in financial loan
facilities. The company needs to take the loan on the activities that company needs to perform.
The above paper shows the role of the e-commerce and knowledge management in enhancing the
business activities of the company. Though, a company faces some of the challenges while
implementing the e-commerce and knowledge management. The company needs to deal with the
challenges that company faces. The challenges include the needs of the amount for the
investment; requirement of the skilled labor, etc. company can take a loan from the financial
institutions. To fulfill the requirement of the skilled labor company HR team can hire employees
who can develop the applications. For hiring any candidate with certain skills company needs to
offer attractive salary packages to the candidate. This how a company can manage and will be
able to achieve the strategic goals of the company. This will also lead to the success of the
company.

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References
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