Analyzing Knowledge Management and E-commerce in the Pet Care Industry

This essay examines the increasing trend of online purchasing and the integration of e-commerce websites in business operations, with a focus on knowledge management. It uses "Nurture pet home", a pet care service provider in Australia, as a case study to analyze the effectiveness of e-commerce strategies. The study emphasizes the importance of a strong web presence, customer interaction, and the development of effective business policies to achieve e-commerce goals and long-term sustainability. It highlights the role of digital technologies, competitive business environments, and the significance of brand awareness for small businesses. The essay stresses the importance of innovative policies, customer satisfaction, and the use of knowledge management tools to gain a competitive edge in the pet care industry, ultimately aiming to provide effective business policies and procedures.

RUNNING HEAD: MANAGEMENT AND BUSINESS CONTEXT
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Management and Business context
Part-B (Knowledge Management and ecommerce)

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The recent research has shown the inclination of consumers towards online purchasing.
There is an increase in the integrated use of E-commerce websites. On growing market process
has helped the business organizations in managing business practices in an effective way. The
web presence in a company should be more than retail channels. Internet is turning out to be a
unique medium to interact and share information and customer experiences. The electronic
channel therefore helps in building a strong network. This will help in facilitating an easy
interaction among different channel of communication (Hislop, 2013). The essay focuses upon
the most common issue growing in the surrounding. Knowledge management and E-commerce
constructs the organizational policies. “Nurture pet home” is providing pet care services and pet
sitting services in Australia. The essay focuses on figuring out effectiveness in business
channels. Nurture pet home will offer pet home services, pet sitting services and pick and drop
services for the pets. The purpose is to develop a best practice framework and for attaining e-
commerce goals (Liebowitz & Frank, 2016).
The study primarily focuses on a socially constructed model related to the knowledge
management. The purpose is to link knowledge with the social learning process. The purpose is
to arrange effectiveness and for exploring opportunities in order to manage the task. The
development of worldwide Web is a revolution helping in an easy knowledge access. This not
only requires buying and selling of goods but also extend to the other after services (Holsapple,
2013). The goal of an organization is to gain effectiveness by exploring different mode of
knowledge management process. Innovation in the business is leading to development of an
effective process in order to manage process management. Long term sustainability of an
organization largely depends upon development of effective policies. This can be gained by
sharing information relevant for the organizational growth and development. The purpose of
managing the knowledge management is to attain effective business policies and procedures
(Becerra-Fernandez & Sabherwal, 2014). An organization has to develop innovative policies and
procedures allowing management of business. The online business practice requires a focus on
the objectives. In this way the organization can gain long-term sustainable plans. By managing
the operation through WWW, it is possible for an individual to manage business across borders.

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It is difficult to open a store to manage sales. Instead of opening a store, one can use online
platforms to distribute services (Alegre, Sengupta & Lapiedra, 2013). Recently, there is
tremendous development in the field of e-commerce and knowledge management. The online
presence is an effective tool to locate brand presence. The purpose behind developing a coherent
process is to reduce operational cost. The company can gown through multi-channels.
Transformation is important for a business to gain 100 percent custom satisfaction. Growth of a
business organization largely depends upon the aggressive policies and procedure. For a small
business organization, E-commerce is the most effective way to reach customers. Digital
technologies are growing at a fast pace creating ample of opportunities. The focus of small
business organization is to manage the functions in the most appropriate way. By focusing on
this process, one can attain higher customer satisfaction and growth (Kianto, Ritala, Spender &
Vanhala, 2014).
The competitive business environment is causing a significant growth. Different internet
tools are used by the business organizations to create brand awareness. The fundamental
purpose of a business organization is to focus on the large size of customer segment. For Nurture
pet home, a wide online presence is good in terms of generating brand awareness. In initial
stage, the brand can create a distinct market presence (Fidel, Schlesinger & Cervera, 2015). The
amount of competition in the recent time has created a necessity to motivate an online channel to
meet targets. It is largely evident to connect the purpose of the organizational growth with the
process management. These procedures will help in managing the business organization in an
appropriate way. In a competitive business environment, e-commerce will allow in managing
complicated process. To utilize the market competencies, Nurture pet home has to generate an
appropriate knowledge management process to gain effective growth (Da Costa, 2016). Creating
brand awareness is essential at an initial stage of launching a business. Large sized brands are
already using knowledge management tools to create brand awareness. In this way it is possible
for them to gain competitiveness. An urge to grow and develop distinct goals, It is relevant for
the business organization to maintain a process to manage growth. At an initial stage, it is
important for a business organization to derive policies important to procure effective growth

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(Sigala & Chalkiti, 2015). The process can only assure growth and manage the systematic
approach in accordance to proper management process. It is relevant in the current business
context; changes are taking place in the business environment. These changes are creating ample
of opportunities for a business to grow. The purpose is to meet the targets by focusing on the
customers. It is necessary for a business organization, it is necessary to match up with the
expectations. This is to procure maximum benefits by aligning the process to the organizational
process. The priority of a business organization is to meet the business target and to develop
effectiveness at initial stage. Knowledge management and e-commerce is gaining
appropriateness in the current context. Development of goal-oriented process is important for a
business to gain distinct goals (Pawlowski & Bick, 2015). It is necessary for a business
organization to manage the policies and procedures in accordance with the organization. It is
helpful for the business to gain effectiveness and to develop goal oriented process. This
procedure helps in managing long-term sustainability and develops a proper process to manage
the growth. It is the most important function that requires a focused approach. Changes taking
place in the business environment is creating a necessity to manage the growth. The purpose is to
maintain growth in order to manage the business function. Development of organizational
growth is only possible if an individual develop concrete goals. It is necessary for a business to
develop an effective procedure so that they can gain market competencies.
Innovation in the business is leading to development of an effective process in order to
manage process management. Long term sustainability of an organization largely depends upon
development of effective policies (García-Peñalvo & Coned, 2014). The Pet care industry is
growing at a fast pace creating ample of opportunities in terms of online growth and
development. In order to encourage customers, it is necessary to motivate them to buy online by
giving them appealing deals. . Customers can make bookings, payments and cancellations
through online mode and access details of Nurture pet home through its website. The changes
taking in the business environment is creating opportunities by implementing knowledge
management and innovation. By implementing technology with Internet and communication,
Nurture pet home can gain variety of services. In this way they can offer ultimate mental

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satisfaction. Market trends will help in analysing the current trends and innovations which can be
implemented by Nurture pet home. Use of an outdated technology can result in negative impact
on the services offered. Nurture pet home will use advanced technology for improving the
quality. The purpose of managing the knowledge management is to attain effective business
policies and procedures. An organization has to develop innovative policies and procedures
allowing management of business (Laudon & Traver, 2013).
Knowledge management and E-commerce is important for a business organization to
deal with the effectiveness. For a business organization, it is important to incorporate an effective
business strategy that will help in arranging the business functions. Arranging business activities
in an appropriate way is important for the future of the organization. It is necessary for arranging
the business functions for the long term sustainability. It is appropriate for a business in
managing the growth and sustainability. An organization can only grow if it adopts the changes
taking place at the organization. In order to grow, it is important to match up with the changes
and gain sustainable objectives. The electronic channel therefore helps in building a strong
network. This will help in facilitating an easy interaction among different channel of
communication. The business organizations have to understand the ongoing changes taking place
in the environment. This will allow in managing the business in an appropriate way. For
matching up with the ongoing competitive environment, it is suggested to manage the activities
and to arrange appropriateness. For a small business organization, E-commerce is the most
effective way to reach customers. Digital technologies are growing at a fast pace creating ample
of opportunities. The organization can gain competitiveness through effective market procedures.
In this way one can manage the growth.

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References
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