Knowledge Management and Information System Report: Toyota Analysis

This report provides a comprehensive analysis of Toyota Motor Corporation's knowledge management and information systems. It begins with an introduction to knowledge management and its importance, followed by an overview of Toyota's business overview, corporate objectives, and structure. The core of the report focuses on a strategic analysis of Toyota, including SWOT and PEST analyses to evaluate its strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, and technological factors impacting the company. The report further examines Toyota's 4P marketing mix (Product, Place, Promotion, Price) and recommends Automated Data Integration as an appropriate knowledge management information system for Toyota. It highlights the benefits of this system, such as faster and easier connections, and integrating data from various sources. The report concludes by discussing the challenges of implementation and their consequences.

Running head: REPORT
Knowledge Management and Information System
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction......................................................................................................................................2
Chosen Organization.......................................................................................................................2
Strategic Analysis............................................................................................................................4
SWOT Analysis...........................................................................................................................4
PEST Analysis.............................................................................................................................6
4P Analysis..................................................................................................................................7
Recommendation.............................................................................................................................9
Challenges in Implementation.......................................................................................................13
Consequences of the challenges................................................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

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Introduction
Knowledge management and information system are discussed as the analogies or the
separate entities. Knowledge management system is the type of information system that recovers
and stores the data or knowledge, detects the sources of the knowledge, enhances the
collaboration, captures and use the knowledge, mines the repositories for the concealed
knowledge and enhances the process of knowledge management. Knowledge management is the
effective process for using, finding and distributing the knowledge about the organization in the
multi-disciplined strategies and approaches (Dalkir 2017). The knowledge management helps the
organization stay up-to-date and well-organized when this comes to the documentation of the
organization. This system provides the huge advantage over the file documents or folders. Where
the files and folders can be very messy and unwieldy, the knowledge management system will
keep the valuable information of the organization well-organized. With the effective search
capabilities and the clear organization, the organization can locate the thing they need exactly.
For this study, the chosen organization is Toyota. This study aims to discuss the business
overview, corporate structure, and corporate objectives of Toyota Motor Corporation. This study
also evaluate and discuss the strategic analysis of the organization Toyota Motor Corporation.
This study also suggests proper knowledge management information system, which will improve
the business and will help in achieving the corporate objectives successfully.
Chosen Organization
Toyota Motor Corporation is the multinational automotive manufacture based in the
Toyota, Japan. Toyota is the market leader in the sales of the hybrid electric cars.

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Corporate Objectives
As a leading and innovative automobile organization, the basic principle of Toyota is for
preceding the economic atmosphere and providing the society the reliable products and
sustainable development by ensuring the innovation and quality. For supporting this mission, the
company focuses on the successful future of the automobile industry for determining the best
position for the company (Takami 2014). The corporate objectives of Toyota are to achieve the
steady and long-term development in the harmony with the global economy as well as the
communities they are serving including shareholders and the stakeholders. Announcing the
recent global vision, the company continuous to improve the lives in the world through the most
reasonable and safest way. Moreover, Toyota aims in exceeding the expectation of the people by
showing the respect to their commitment.
Business Overview
Toyota, which was the one of the largest automobile manufacturers in the world behind
the Ford and America General Motors produced for first time than Ford in the year 2005and
2006. Toyota is the market leader in the sales of the electronic cars and the largest organization
for encouraging the mass market adoption of the electronic hybrid cars in the world (Toma and
Naruo 2017). Toyota is the market leader in the hydrogen fuel-cell cars. Cumulative sales in the
world of the company Toyota achieved more than 10 million milestone in in the 2017. There
Prius family was the top selling hybrid nameplate in the world with more than 6 million units,
which were sold as of in January 2917.
Corporate Structure

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The organization structure of the Toyota Motor Corporation is based on the multiple
different operations of the business of the organization in the world. Being the leading
automobile manufacturer in the world, Toyota employs the organizational structure for
supporting the strategic direction as well as the business goals. The corporate structure of Toyota
is linked to the Japanese business’s traditional organizational structure. The efficiency of the
company Toyota in maintaining the strong global presence, which shows the ability for using the
organizational structure for maximizing the capacity and efficiency utilization (Iyoda et al.
2016). The corporate structure of the company is the contributor to the success of the company in
the international market.
Business model of Toyota
Being the leading automobile manufacturer in this world, the company Toyota stands
third in the worldwide basis. Because of the unique business model, the company have the
market share of the 14% in the initial 4 months this current year. This was the jump of 2.3%
from the past year.
Strategic Analysis
The strategic analysis of Toyota shows that the business remains strong in the
international automotive market, though the issues are related to the corporate culture,
organizational structure and competition, those must be addressed (Yamaji et al. 2018).
Followings are the three model of the strategic analysis of Toyota.
SWOT Analysis
Strengths

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The strength of Toyota indicate the business is able to keep the position as the leading
automobile manufacturer in this world (Debnath 2015). The elements of the model of SWOT
analysis identifies the potential internal factors, which serve as the capabilities of the
organization. The key strengths of Toyota are:
 Robust brand image
 Rapid innovation abilities
 International supply chain
Weaknesses
The weakness of Toyota point to the possible inefficiencies of the company. The
elements of the model determines the internal strategic factors, which serve as the barriers or
obstacles to the growth of the business. Followings are the key weaknesses of Toyota.
 Confidentiality in the culture of the organization
 Categorized organizational structure
 Effects of the product recalls
Opportunities
The opportunities of Toyota are built on the economic as well as technological trends.
The elements of this model pertains the external strategic aspects that the organization could use
for improving the business (Li et al. 2016). The most important opportunities are:
 Emerging markets in the developing countries
 Increasing demand for the fuel-efficient vehicles

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 Increasing interest in sophisticated electronics in cars
 Weak U.S. Dollar vs. Japanese Yen
Threats
The threats of Toyota are built on the competitive landscape. The elements in this
analysis pertains the strategic external factors, which could minimize the performance of the
business. The key threats of Toyota are:
 Increasing market presence of the low-cost competitors
 Rapid and sophisticated innovation of the competitors
PEST Analysis
Political Factors
Toyota is subjected to the impact of the political situations. The element of this model
determines the consequences of the government on the business or industries. Followings are the
political external elements in the macro-environment or remote environment.
 Free trade agreements
 Political solidity in the major markets
 Support of government for the ecofriendly products
Economic Factors
The economics trends affect the organizational development of Toyota. The factors of
this model identifies the consequences of the economic situations. Followings are the important
external economic factors in the macro or remote environment.
 U.S. Dollar vs. Weaker Yen

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 Fast growth of the developing countries (Poocharat 2015)
 Regular growth of the U.S. economy
Social Factors
Toyota experiences the consequences of the social factors. The factors of this model
identifies the consequences of the social trends on the business. Followings are the external
social factors in the macro or remote environment.
 Growing interest in the hybrid cars
 Growing concern in electric cars
 Broadening wealth gap
Technological Factors
The technological factors influence the company mainly because of its technological
business. The factors of this model determines the effect of the technological trends. Followings
are the external technological trends.
 Increasing use of the e-commerce (Madoh et al. 2019)
 Cybercrime
 Mobile technology trend
4P Analysis
Product

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Toyota has the various set of products. The factors of the marketing mix pertains the
organizational result for the targeted clients (Coetzee, Van der Merwe and Van Dyk 2016).
Followings are the products of the Toyota.
 Toyota automobiles
 Lexus automobiles
 Marine products
 Welcab series
 Engines
 Accessories and spare parts
Place or Distribution
The dealership are the main places to distribute the products of Toyota. The factors of
this model identifies the places where the clients can access the products of the company.
Followings are the key places in the delivery approach of Toyota.
 Retailers
 Dealerships
Promotion
The promotion strategy of Toyota identifies the techniques of marketing communication.
The factors of this model identifies the way in which the firm can communicate with the target
audience or market. Followings are the promotion activities of Toyota.
 Sales promotion
 Advertising

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 Personal selling
 Direct selling
 Public relations
Price
The prices of the product vary broadly, depending on the type of product and product line
(Liu and Meng 2017). The factors of this model determines the way in which the company sets
the product price. Followings are the pricing strategy of Toyota.
 Value-based pricing
 Market-oriented pricing
Recommendation
For the proper knowledge management in the organization Toyota, Automated Data
Integration can be the best appropriate knowledge management information system for the
business.
Automated Data Integration
Fast adoption of the technologies such as connected devices and cloud computing in the
company like Toyota has resulted in the sprawling and complex information technology
infrastructure, which are very difficult to manage. Those trends are combined with the
requirements of analyze and process large volume of the data efficiency and for supporting the
self-service for the business users and analysts, in the organization Toyota, which has
encouraged the business for leveraging the automated data integration tool (Martínez-Fernández
et al. 2018). Automated data integration system eliminates the requirement for the error-prone,

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time consuming manual process and helps in enabling the business for combining, obtaining and
managing their huge data assets very efficiently.
Benefits
By automating the repetitive and tedious processes and the tasks, which are associated
with the synchronization of data, replication and ingestion of the data in the organization Toyota,
the Automated Data Integration system will allow the organization for improving the operational
efficiency while minimizing the development and IT costs. Automated Data Integration system
can help the company to accelerate the time-to-value for the BI projects and boosting the
productivity of the developer (Kang and Hong 2015). Instead of configuring the complex data or
writing the code manually, the team of the developer will be able to spend more time in
analyzing the data of the business and generating the insights of the data, which drive the
innovation.
Automated Data Integration system is designed for simplifying and streamlining the
management and creation of the complex data integration by providing the organization with the
built-in connectors by supporting the variety of the data sources, visual design environment,
automated documentation generation and friendly monitoring consoles (Aksyonov et al. 2015).
With the proper tool, the Automated Data Integration system will foster the collaboration among
the developer, administrators and data analysts as well as even empower the users of the
automobile business for creating the basic mash ups for themselves.
Followings are the benefits of the Automated Data Integration system, which will provide
the advantages and benefits to the business as well as customers and will help in achieving the
corporate objective in very effective way.

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Fast and easy connection
Developing the connection is very difficult tasks and takes much time. Hand coded
manual integration is very risky and time consuming. When the company will need to integrate
the data sources of the business internally, they want it done very fast. Therefore, all the
employees will have the information, they will needs for utilizing for the improved processes.
Deploying the new connection is very complex when the organization will need for enabling
them between the customers and the organization (Popovic, Kezunovic and Krstajic 2015). If the
organization becomes able in onboarding the customers faster, then the organization will be able
in working with the work process in a very efficient way. Data Integration with the knowledge
management of Toyota is very fast and easy for pre-built the connectors and the adapters, which
can be replicated easily.
Integrate data from various sources
Toyota uses hundreds of systems, data warehouse and applications in their organization.
These data sources are siloed and disparate. Therefore, this is very complex in making the better
sense of the available information. This is very important to connect all the different data sources
of the business with each other for exploiting the insight value (Schniederjans, Curado and
Khalajhedayati 2020). After the availability of the information in the single place for the
stakeholders, Toyota will be able in using the information to improve the process and provide the
better customer service.
Data availability
Batch processing and data siloes are not sustainable. The company Toyota needs to have
the data available for the stakeholders in the real time (Becerra-Fernandez and Sabherwal 2014).