Evaluation of Knowledge and Information Management Skills Report

This report provides a comprehensive analysis of knowledge and information management skills in the workplace, focusing on the practical application of these skills within an organizational context, using Hilton Hotels and Resorts as a case study. The report begins with an evaluation of knowledge management concepts and their significance, examining the relationship between data, information, and knowledge, as well as individual and organizational knowledge. It then applies analysis and modeling techniques to identify and evaluate actual and potential knowledge assets. The report further explores the importance of knowledge management processes, including creating, storing, applying, and integrating knowledge, along with the impact of intellectual property rights. Finally, it presents a framework for establishing a knowledge management culture, evaluating knowledge requirements, and assessing the organization's framework for enabling knowledge sharing, with recommendations for improvement. The report emphasizes the importance of capturing and managing knowledge to enhance efficiency, productivity, and decision-making within an organization.

Knowledge and
Information
Management Skills for
the Workplace

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Provide an evaluation of the concept and importance of knowledge management in the context
of an organisation’s knowledge assets.........................................................................................4
Explain the relationship between data, information and knowledge, and explain the
relationship between individual knowledge and organisational knowledge...............................5
Apply analysis and modelling techniques to identify knowledge assets.....................................6
Evaluate actual and potential knowledge assets..........................................................................7
Provide a rationale for capturing and managing knowledge.......................................................7
TASK 2............................................................................................................................................8
Demonstrate an understanding of important knowledge management processes in the context
of organisational development.....................................................................................................8
Explain what is required to create, store, apply and integrate knowledge..................................9
Evaluate the impact of Intellectual Property rights...................................................................10
TASK 3..........................................................................................................................................10
Provide a framework for establishing a knowledge management culture.................................10
Explain the contribution knowledge assets have on an organisation........................................11
Evaluate the knowledge requirements for the organisation.......................................................12
Evaluate the organisation’s framework for enabling knowledge sharing.................................13
Recommend improvements to the current framework..............................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Knowledge and information management skills are connected with various areas that are
useful in retaining various knowledge and learning and also helps in improving communication,
detecting sources of information and also collect and use data and information in several
knowledge management facilities. For this, various skills are required for the career development
within knowledge management. In this context, various positions put emphasis on various
aspects of knowledge management like manager and leaders required for the great ability to
influence manage and organised various positions within the particular sector. It gives the
foundation for understanding the basic knowledge management skill set and also considers the
required skills in more specialised positions like in management (Travis, 2017). Knowledge
management procedure of creating sharing and managing the overall knowledge and information
within an organisation and also defines the multidisciplinary approach in order to achieve the
objectives of organisation with the use of best knowledge. In this context Hilton hotels and
resorts are considered which is a global brand and offer full service hotels and resorts under the
flagship brand of American multinational hospitality company and it is founded in 1919.
Moreover this report is going to cover the relationship between data information knowledge and
individual knowledge and organisational knowledge and also evaluate actual and potential
knowledge assets. Moreover it also demonstrated understanding about the importance of
knowledge management process and what is required to create apply in integrated knowledge.
Lastly also consider the knowledge requirements and Organisation Framework for enabling
knowledge sharing with proper recommendations.
TASK 1
Provide an evaluation of the concept and importance of knowledge management in the context of
an organisation’s knowledge assets
Knowledge management system is the collection of Information and technologies within
the organization and useful in facilitating the organization and distribute the knowledge of
employees. In this context three prominent levels are used to describe the knowledge that is
explicit tactic and potential knowledge. Knowledge management describes the strong-tie towards
the organizational goals and strategies which involves the management of knowledge that it is
helpful with some purpose in order to create value for the company (Barão and et. al., 2017).

Knowledge management is the procedure that enables the resources in more prominent way with
the optimum utilization. Knowledge management is important as it is useful in boosting the
efficiency of company and decision making ability in order to make sure that all employees can
assess the overall expertise which is held within the company with the smart work force in order
to make quick decisions for the company. In this context the knowledge assets of Hilton hotels
and resorts plays a significant role to boost and manage the reputation of company within the
dynamic environment. In relation with Hilton hotels and resorts its knowledge assets include the
policy of company guidelines norms ideas and creativity which the use in order to attract their
customers. Therefore prospective company must have the knowledge in order to manage their
knowledge assets to become overconfident within the environment and achieve competitive
edge.
The significance of knowledge management is growing each and every year according to
the competition within the market area. In this context one of the best ways to stay ahead in the
dynamic environment is to develop and create organisation in more intelligent and flexible way.
Therefore because of this it is quite capable to spot issues from the distance and respond quickly
to the new information and innovations (Gilbert, 2017). So show for the Hilton hotels and resorts
knowledge management is beneficial as it bring more efficient workers and workplace, quicker
and better decision making, enhance collaboration, develop organizational knowledge, optimize
on boarding and training process, increase the satisfaction of employees that leads to retain them
within the organisation.
Explain the relationship between data, information and knowledge, and explain the relationship
between individual knowledge and organisational knowledge
Relationship between data, information and knowledge
By considering the many attempts of data information and knowledge it’s clearly described
that there is a lack of clear and complete image of what they actually are and relations among
them (Hwang, Lin and Shin, 2018). In terms of this the basic understanding about data
information and knowledge is useful for the knowledge management system which is described
as under:
 Data is considered as the gathering of various objects facts and events considering the
specific topic.In terms of this data does not have any reference to space or time. It is also
considered as the unprocessed information. Moreover data provided in terms of

spreadsheet within the Excel and each cell store data of its own and does not give any
information.
 Moreover information is considered as the collection of data regarding the meaningful
information and conclusion in relation with this company does not get any result from the
data. The cells spreadsheet of information is observed by the statistical tools for the better
information.
 Along with this after the collection of data and information the next stage described the
development and application of experience and judgement which is extracted by the
information and develops proper knowledge for the result.
 In terms of this organisational learning depends on the creation of knowledge procedure
which is explained under socialization combination externalization and internalization.
Relationship between individual knowledge and organizational learning
Despite from this both the individual and organizational knowledge are also interlinked
with each other as to achieve desired goals and objectives for the company. In relation with this
for the Hilton hotels and resorts it is important to have individual knowledge among their
employees in order to enhance their organizational knowledge in order to achieve better and
prominent results. Therefore the success of organisation depends on the learning of individual
and the growth of individual depends on the success of organization (Hussein and et. al., 2016).
Apply analysis and modelling techniques to identify knowledge assets
In Terms of Hilton hotels and resorts the modeling technique to identify knowledge assets
describe that how company Store there data and information regarding the organization and
employees as well. In context of this the data platform combines all the prominent and data
collectively from the several data sets in terms of centralized hub in which there information can
be accessed for analysis and integration. In terms of hospitality industry data platform collect
information from multiple systems considering channel manager website Analytics and many
more which harmonizers all the relevant data into usable and uniform structure in order to offer
manageable applications and accessibility of data (Palvalin, van der Voordt and Jylhä, 2017).
The prominent information and data is more important than the modern business to
determine the data and decide what makes things different. In relation with this data is
fundamental tool for the hotel in order to operate their business and broke down the big data into
smaller units in terms of structured and unstructured data. In relation with Hilton hotels and

resorts they use many hotel software and system on the regular basis in terms of Hotel revenue
management and Property Management System, social media platforms, online travel agencies,
marketing platform, guest reputation websites and many more. For instance, Hilton hotels and
resorts store information for several properties on various servers on the virtual database system
in order to assess the service through their queries to link all the remote Hotel property data in
terms of centralized document, analytics system and so on. Therefore for this hotels require only
locations in order to develop a database structure data through their queries.
Evaluate actual and potential knowledge assets
Knowledge assets define the accumulated intellectual resources of the company which is
possessed by the organisation in terms of its workforce ideas learning understanding vision
technical skills memory capabilities and so on. It describe those parts of the company that are
intangible assets and knowledge considered as the best practice and intellectual property for the
company and plays very important role for the growth and success of an organisation full stop
knowledge asset is also used as a synonym of intellectual asset (Pan and et. al., 2018). In relation
with Hilton hotels and resorts there actual assets are those which can be seen and touchable and
also considered as the best practice codified explicit knowledge for the company on the grounds
of technical terms and knowledge.
Moreover for Hilton hotels and resorts their potential assets include the trademark of
company Human Assets like employees organisational culture and creativity of employees that is
useful for company in order to achieve success and growth within the dynamic business
environment and acquire their position in terms of competitive advantage. In terms of
perspective hotel they need to be very clear regarding the purpose of knowledge asset and the
knowledge of customer which define their scope and purpose. For instance if Hilton hotels and
resorts conduct the marketing campaign for their upcoming product and services and also use
their data and information then it becomes their potential asset which is developed and created
by there employees and human capital (Hwang, 2016). In terms of this knowledge assets also
require proper place in which the knowledge of customers can be find regarding their future
purpose. For this the respective Hotel let the society to practice and get the information about the
Assets of company as Hotel want feedback regarding their knowledge asset by appointing the
knowledge owner in order to make sure that the assets are regularly updated.

Provide a rationale for capturing and managing knowledge
Capturing of knowledge is important for all kinds of knowledge needs regarding the staff
into explicit and recorded knowledge. In relation with this knowledge can be captured by
considering the range of various waves that are efficient as possible also matches techniques to
each and every situation and maximize the potential of easy to accessibility. Capturing of
knowledge required to be refreshed in terms of identifying ownership and associated
responsibilities and also informs the assets as a part of it (Jang, 2016). Capturing of knowledge
enhances the potential of reuse and easy to use knowledge which is more efficient to enable the
accessibility which has wider application and particularly in various circumstances at the risk of
being lost to the organisation for example by the laws of experienced employee and staff can be
faced by Hilton hotels and resorts.
Knowledge management is the new practice and Technology which is introduced by the
respective company in terms of social collaboration which is the sorted on the perspective of
leverage employee knowledge in order to create share and use prominent data and information.
Therefore in relation with Hilton hotels and resorts capturing and managing knowledge leads to
speed up the accessibility of Information and knowledge which makes things easier to find the
information regarding their employees that leads to enhance the efficiency and productivity off
the work. It also improve the decision making process by assessing the knowledge of whole
organisation in terms of collaboration tools that facilitate the opinions and experience of various
employees (Bencsik and Machova, 2016). Moreover also promote Innovation and cultural
change in order to enable the individuals to stimulate the innovation and cultural change which is
required to evolve the organisation to meet dynamic business requirements.
TASK 2
Demonstrate an understanding of important knowledge management processes in the context of
organisational development
Knowledge management refers to the system which is useful in identifying Indian
knowledge requirements and their resources which create the required information and provide
knowledge to the right person at the right time. Management of knowledge within an
organisation is important for the growth and development of company as knowledge is the most
dynamic force that drives the development of society. The importance of knowledge within the

Hilton hotel and resorts is highlighted with the use of knowledge society workers learning
organisation explosion and so on. From the perspective of the development of company
knowledge is considered as the core competence which provides competitive edge to be
employee’s organisation and country as well (Raish and Rimland, 2016).
Within the hospitality industry the manager must have knowledge about each and every
area considering laundry to kitchen. Knowledge is the prominent resource that brings
intelligence in the decision-making planning designing analysing evaluating any kind of
judgement. It is the formation of shared among individual and collective minds which does not
grow out of database and also evolves experience of success failure in overtime learning.
Moreover in terms of Hilton hotels and resorts knowledge management allows making
predictions casual associations and productive decisions regarding what to do and so on for the
development of organisation. Therefore knowledge allows the creation of capability which is
useful in analysing the competence to pursue things.
Explain what is required to create, store, apply and integrate knowledge
Knowledge management is considered as the integral business environment which makes
your day growth and competitive advantage of company. Most of the organizations losing their
vision regarding the competitive advantage in order to grow and compete with other competitors
due to the mis-management within the company regarding their experience expertise and
knowledge assets. The mis-management influences the functioning and knowledge of company
in terms of creating storing and applying within the market (Van Laar and et. al., 2017).
Therefore because of the lack of coordination and cooperation employees does not collaborate
with each other in order to create prominent information and when information does not create in
prominent way then it is not stored in proper manner.
By considering the present competitive business environment it is analyzed that Hilton
hotels and resorts should be able to make the use of proper experience and learning within an
effective manner in order to achieve competitive advantage over their competitors. Moreover
capturing storing and sharing data is the critical part of knowledge management system which
starts with analysing the knowledge of company and also referred as the knowledge map.
Creating the knowledge map consider documenting of workflow with the decision making
procedure in order to analyze the key knowledge within the workers of Hilton hotels and resorts.

In this context capturing knowledge is required for the more proactive approaches considering
the conducting interview and opting individuals and groups (Webb, 2017).
Evaluate the impact of Intellectual Property rights
Intellectual property rights are the delegates’ part of valuation analysis of organizations
which describe the purchasing and selling of initial public offerings and other transactions which
create the value and importance of company. In this context, if company does not have any brand
name or innovation then no value is assigned to the tangible class of assets in the valuation of
business (Schlee and Karns, 2017). If company has intellectual property then there is the
presence of scope by which it include the disclosure listing and the status of receiving protection
of intellectual property for the level of protection of its products and services to the extent of
uses of listed commodities that have an impact on the value which is placed upon the intellectual
property portfolio.
In relation with Hilton hotels and resorts intellectual property at value to the company and
also protect them from any theft concerned with the patent and Trademark of company regarding
its production services buy any transactional matters that enters into the business and influences
the ability of intellectual property. Moreover in this context any development agreement should
be clearly defined under the intellectual rights that arise out of the joint development or any
developed matter which is simply provided by the contractor in order to offer services to the
business. In relation with this copy light plays an important role as it is the body of law that
create protection for the literacy and artistic Creations regarding the work which is associated
with the rights of concerned copyright and also offer similar rights in order to recognized and
identified within the market (Forster, 2017).
TASK 3
Provide a framework for establishing a knowledge management culture
Knowledge management is a component and defined as the section which deals in various
frameworks and models to develop the management of knowledge for the growth and success of
organisation. The various components of knowledge management framework are considered as
the following steps:
Identification of needs: In context of this the objective of Hilton hotels and resorts
analyse the most critical information and knowledge required by the company which is useful in

understanding the challenges and risk concern to the knowledge gaps. Along with this its result is
to critically analyse the knowledge requirements for the business processes and identify the more
detailed assessment (de Geofroy and Evans, 2017). For this, Hilton hotels and resorts must have
the proper understanding in the context of Information and knowledge employee’s project teams
of their business units in which they are lacking for the implementation of their roles.
Assess opportunities: It starts with the critically analysing the knowledge and
requirements for the business process in order to identify the detailed assessment. For this its
objective is to analyse the current gaps for the availability of particular knowledge which is
required to support the key business process. In context of this the objective of Hilton hotels and
resorts is to prioritise their opportunities which is based on the business requirements and also
develop the purpose of business case for the relevant projects regarding the approval of
government.
Design and implement solutions: In context of this the knowledge area for the Hilton
hotels and resorts are prioritized by the business in terms of business processes and content. In
relation with this they select prominent knowledge management approach in order to identify the
type of knowledge which is to be managed and also design the knowledge management tools
(Koloniari and Fassoulis, 2017). In terms of this the desired outcome is to implement then
knowledge management tools in their prioritized areas.
Improve and sustain: In relation with this the objective of company is to develop an
ongoing oversight and business process in order to maintain and improve the knowledge
management program. For this the Hilton hotels and resorts also update and expand their strategy
which is based on the programs in order to evolve the business requirements (Jackson, 2016).
Moreover they also define and implement the business related measures for the assessment of
knowledge management performance. Intonation with this the desired outcome which company
expect is to develop the ongoing oversight and feedback regarding their performance.
Explain the contribution knowledge assets have on an organisation
Within the corporate world business is considered as the valuable asset that leads to
increase and support the economy for the growth and development of nation. In terms of this
weather report their shareholders regarding their physical assets considering cash revenues and
profitability that can be measured in terms of Knowledge assets. Meanwhile there are some
intangible knowledge assets considering the human capital data information intellectual property

and creativity of organisation. In context of Hilton hotels and resorts there are various ways by
which the knowledge Assets of company contributes within the organisation in terms of its
growth and success. By considering the decision making process it is continued by the
engagement of various skilled and knowledgeable employees which is considered as the Asset of
company (Trauth and et. al., 2016).
As they provide their creative ideas and suggestions for the development and growth of
company that leads to boost up the overall performance of organisation. Moreover company also
consider the feedbacks of there customers in order to enhance their services and production to
provide them prominent satisfaction level. In relation with this, company need to prominently
advertise its products and services in order to achieve prominent growth and development and to
acquire the maximum position in the market to achieve the competitive advantage. Moreover in
context of this the social media plays a vital role and also contribute as the knowledge asset of an
organisation in order to enhance its reputation and attract maximum number of customers
towards it.
Evaluate the knowledge requirements for the organisation
Knowledge is recognized as the significant strategic asset for the organisation which is
important to analyze capture share and unlearned knowledge. This activity is managed with the
help of knowledge management instead of challenging task to analyze the level of knowledge
within the organisation. In terms of Intercontinental hotels and resorts knowledge is considered
as the currency of the current economy which plays an important role for the Assets of
organisation and also creates sustainable competitive advantage (Balderas Alberico and et. al.,
2019). Management of knowledge is considered as the control strategy in order to get the right
knowledge regarding the right person in order to strive the enhancement of organizational
performance.
By considering the present time the Information and Communication Technology plays the
significant role for the major competitive organisation such as Hilton hotels and resorts and also
offers several papers regarding the role of Information and Communication Technology within
the knowledge management. In terms of this there are various frameworks and methodologies in
order to measure the knowledge and its management. Along with this sharing knowledge is
useful Hilton hotels and resorts to achieve better organisational performance with the proper
implementation of their ideas procedure production services. In terms of this they need to

measure the knowledge resources within the organisation and also imports the key area of
interest regarding the whole research of the knowledge management. Therefore the process of
knowledge management is not limited with the technical and communicational term.
Moreover it also includes the management and behavioural approach that are also
considered as the prominent aspect for the implementation of knowledge management is
important regarding the execution of Technology is does not guarantee the success and several
aspects which play and significant role regarding the success of project and also obtain the
appropriate business model regarding the investment and changes that are identified and
managed (Gilbert, 2017). In this context the implementation of knowledge management brings
the set of changes within the organisation and also required to manage the things to make sure
success of respective hotel.
Evaluate the organisation’s framework for enabling knowledge sharing
To enable the knowledge sharing within an organisation social media place a vital role as it
is useful in promoting marketing and attracting number of customers for the growth and sales
volume of company. In context of this knowledge has always shared is the key strategic
resources which is useful in producing and sustaining long-term competitive advantage.
Knowledge is considered as the ability of people and organisation to understand the activities in
more prominent way (Hwang, Lin and Shin, 2018). Moreover having knowledge need to support
the daily routine of the organisation and also develop strength to face new situation to utilize the
prominent changes and requirements. In context of this for the Hilton hotels and resorts social
media plays a significant role as in present time most of the people and youth use social media
and spend their maximum time over there. Because of the habit of using social media frequently
it becomes easy for the respective hotel to promote and advertise regarding their services in order
to attract maximum number of customers.
Moreover with the help of online platforms Hilton hotels and resorts make thanks more
convenient for their customers including booking of hotel and cancellation as it can be easily
done with the help of the website of hotel and other travelling sites. For several decades social
media forecast the social change and predict as the emergence of new economy with the
prominent knowledge and not considered the traditional sources of energy which is considered as
their critical resources (Hussein and et. al., 2016). However the future is already some up by
analysing the knowledge economy and its arrival. The evolving Era is characterized by the Rapid

change and uncertainty in order to enhance the significance of knowledge regarding the
popularity of new technologies and information.
Recommend improvements to the current framework
By considering the above information it is recommended that social media and Limited
platforms considering the Facebook Twitter and Instagram. For this Hilton hotels and resorts
need to consider and take survey and feedback of their customers regarding the analysis of there
taste and requirements. Therefore this feedback and survey is useful for company in order to
develop the knowledge understanding and also make them more competent enough to acquire
competitive advantage.
CONCLUSION
Therefore from the above discussion it summaries that management of knowledge is important
within an organisation to become more successful and also acquire maximum area of market. In
context of this organisations must have proper understanding regarding the knowledge assets and
also evaluate there actual and potential knowledge assets to capture and manage knowledge.
Moreover knowledge management is also useful for the development of organisation and also
impact on the intellectual property rights of company. Lastly knowledge management also
contribute as the knowledge asset of the organisation and also enable the knowledge sharing for
the enhancement and development of organisation.

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