FY028 - Inquiry Based Learning: Kodak's Technology Advancement Study

This report provides an in-depth analysis of Kodak's technology advancement through an inquiry-based learning approach. It explores the company's history, identifies key areas of failure such as lack of innovation, poor management, and ignoring competitors, and examines current trends and competition during Kodak's decline. The report utilizes SWOT and PESTLE analysis to evaluate Kodak's internal and external environments, highlighting strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors. Recommendations are provided for businesses to avoid similar pitfalls, emphasizing the importance of strategic management, customer relationship management, and technology adoption. This analysis offers valuable insights into Kodak's strategic missteps and provides actionable advice for contemporary businesses.

Module: (FY028) Inquiry Based Learning
Topic: (Title: Research Title)
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Executive summary
This project includes a major analysis related to technology advancement for
Kodak. In this report there is a major study and research conducted on developing a
better approach for Kodak. It is also one of the key role and responsibilities of a
business to take into consideration various factors which are mentioned in this
project. This project includes analysis of different business factors which are helpful
in growth and development of a business.
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Table of Contents
Company history background (400 words)..............................................................5
Identify areas of failure and why (400 words)..........................................................5
Current trends and competition at that time (250-300)............................................6
Models of Analysis (at least two)..............................................................................6
PEST analysis for analysing macro environment.....................................................7
CONCLUSION .............................................................................................................9
REFERENCES...........................................................................................................10
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INTRODUCTION ( 150-200 words)
The inquiry based learning is a major approach which helps an individual to
develop professional practices (Lämsä, Hämäläinen, and Mannonen, 2020). In the
personal and professional life, inquiry based learning plays a key role by developing
different consequences for knowledge development. In the recent times, it is
essential for an individual to focus on development of inquiry based learning in order
to develop effective and precise approach. This project includes a brief discussion on
topic” An evaluation into study of technology advancement for Kodak. The main
purpose of this report is related to develop a major approaches which are helpful in
increasing business strength. Eastman Kodak company was founded in the year
1888 and is headquartered in New York, United States.
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Company history background (400 words)
Eastman Kodak company is an American public company that is involved in
producing products related to its historic basis in analogue photography. The
company is based in Rochester, New York and provides services related to
photography. The main services provided by Kodak company relates to graphic
communications, functional printing and professional services to different companies
all across the globe (Kim, and Ahn, 2017). Eastman Kodak also have different
business segments which are are inkjet systems, Micro 3D printing and photography
based software. The Eastman Kodak company deals in providing photography
solutions to different customers on regular basis. Customer relationship
management and after sales services are two major pillars of success for Kodak
company.
The company was founded by Henry A. strong and George Eastman on 23rd
May 1892. In the 20th century Kodak company was performing at an optimum level in
the marketplace. The company was having a dominant position in field of
photography for a long period of time. The Kodak moment was famous tag line of
company through which it won hearts of millions all over the world. In the recent
times, in the late 1990s along with decline in sales of photographic world, Kodak
company faced huge loss. This decline in traditional techniques of photography was
because of digital technology based photographic methods evolution.
Identify areas of failure and why (400 words)
It is essential for a business entity to focus on weaknesses and areas of
failure in order to develop systematic approach at the marketplace. The major areas
which led to the failure of Kodak company are mentioned below:
 Lack of innovations- The Kodak company did not considered application of
innovation in company operations. Business entity can gain competitive
advantage by developing a major innovation (Conradty, and Bogner, 2019). In
the recent times, it is major role of a company to focus on innovation and
development for gaining competency edge at the marketplace.
 Poor management- Kodak company also failed due to poor management
practices including coordination and communication between employees. In
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order to deal with poor management, Kodak also did not took any help of
professionally trained and skilled professionals.
 Comply with contemporary business environment- It is very much
essential for a company to focus on development of contemporary business
environment in order to develop effectiveness. The Kodak company totally
ignored contemporary business environment and ignored its competitors
which led to its failure (Chan, and Pow, 2020). In order to lead the
competition, it was an urgent need in company to focus on current business
scenario and strategies of different competitors.
 Ignoring the competitors- The competitors are considered as a major
element which creates a tough competition for the company at marketplace. It
is major role of a company to take into consideration planning frameworks
formulated by its competitors to create a better approach. Most of the
companies in national and international marketplace focus on developing
strategies according to competitors in order to lead the marketplace. Major
competitors like Canon, Nikon and Sony were ignored by Kodak and this led
to major failure issue for company. In the current corporate world, the
companies should not ignore competitors in order to develop a systematic and
precise approach. All major companies should follow a major approach which
is beneficial in gaining competency edge at the marketplace.
 Range of products are not attractive- Kodak company only focused on
developing traditional photography based techniques and approaches in the
marketplace (Amos, Knippels, and Levinson, 2020). It was very much
essential for the company to develop a key approach in formulating products
and services according to wants and needs of customers to develop sales
and revenue. In the recent times, all major companies focus on development
of key approaches which are important for overall growth and expansion.
 Lack of business knowledge- The Kodak company's major failure factor
was lack of business knowledge. This led to create various issues and
challenges for the company in the current business practices (Al Mamun,
Lawrie, and Wright, 2020). The business knowledge should be acknowledged
by a company to develop effective and essential business approach.
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Current trends and competition at that time (250-300)
The retail sector is facing changing in different trends with the change in
contemporary business environment. It is essential for a business entity to focus on
retail trends in order to perform all operations in a systematic and well defined
manner (Mupira, and Ramnarain, 2018). All major companies in the international and
national marketplace which are dealing in digital technology are major threats for
Kodak. The Kodak company failed because of major competitors like Nikon, Canon
and Sony which were dealing in development of digital photography. The retail
companies are also creating major obstacles for Kodak as they were dealing in
digital photography. This was a major cause of declining of company in the
international marketplace.
Information and technology are considered as two major tools which created
different unavoidable consequence for Kodak company. The Kodak company as a
result failed to comply with digital technology leading to failure. It is also one of the
major role of a company to focus on current trends to develop operations according
to current scenario in the industry. It is also one of the major role of a company to
analyse key factors associated with business development along with focus on
competitor's and their strategy (Murphy, and Mansour, 2021). All major companies in
the domestic and global marketplace should focus on analysing key business ideas
and strategies in order to face the competition in a precise and systematic manner.
Also it is major role of a company to focus on analysing competitive tools and
techniques to give stiff competition to competitors company.
Models of Analysis (at least two)
SWOT analysis (mandatory)
The SWOT analysis is considered as a major tool used by a business to
develop an approach to study internal and external capabilities. The SWOT analysis
of Kodak company is mentioned below:
 Strengths- The strengths are major capabilities of a business firm which
makes it distinct at the marketplace. It is important for a business to focus on
strengths in order to develop at the marketplace. Human resource
management and financial management are two major strengths of a
business which helps in effective business operations.
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 Weaknesses- It is very much important for a business to focus on different
business weaknesses in order to overcome different issues and challenges
related to them (Srisawasdi, and Panjaburee, 2019). The major weaknesses
of Kodak company were less involvement of digital technology and poor
customer relationship management in contemporary business environment.
 Opportunities- The main opportunities available for a business, makes it
more competitive at the marketplace. Expansion and growth at the
marketplace are two major opportunities which are available at the
marketplace.
 Threats- Threat from competitors is a major hurdle and obstacle for a
business which makes it ineffective at the marketplace. It is essential for a
business entity to focus on eliminating threats associated with different
operations at the marketplace.
PEST analysis for analysing macro environment
The PESTLE analysis is a major tool which is used by a company to briefly
analyse the external or macro environment. The PESTLE analysis of Kodak is
mentioned below:
 Political factors- Political factors are associated with rules and regulations
developed by government in order to maintain business organisations in
economy. These factors include corporate laws formulated by government of
USA in order to control functioning of Kodak bank. It is major role of a
business entity to focus on following all major political factors to conduct
ethical and sustainable business.
 Economic factors- The economic factors are related to factors affecting
Gross domestic product and national income. These factors also include
monetary policy formulated by economic ministry of government. The
economic factors also include application of economic factors developed by a
business entity to perform development of revenue and profitability.
 Social factors- Social factors are related to culture and traditions of the
society which are important for development of internal environment of a
business (Thongkoo, Panjaburee, and Daungcharone, 2019). It is essential
for a business entity to take into consideration development of the internal
environment. This helps in increasing development of precise business
operations in a systematic manner.
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 Technology factors- The technology based factors are most important for a
business in order to develop an advanced business approach. It is major role
of a business to focus on all major technology based factors for business
development. The main reason of failure of Kodak company was, it did not
considered the technology like other companies did. Digital photography
trends were not followed by Kodak company, which led to create major
negative impact on profitability and revenue.
 Legal factors- It is important for a business to focus on all major legal factors
which are present in the external environment. The legal factors includes rules
and policies developed by local authorities. The Kodak company has to follow
and obey all major laws and regulations in order to develop focused practices.
It is also recommended for the company to hire legal experts who helps in
providing key solutions to the business entity.
 Environment factors- The environmental factors are key factors which
includes major focus on sustainability. It is moral and ethical responsibility of a
business to include application of environmental factors like pollution and key
issues. The Kodak company is also directed to follow the environmental policy
and frameworks formulated by government in order to conduct successful
business functions and support sustainable practices.
RECOMMENDATIONS
It is essential for a company to follow major recommendations in order to lead
the marketplace with major competency edge. In the recent times, the following tools
and techniques can help a business entity to develop systematic operations:
 The business should take help and assistance of strategic and top level
management of a company. All major companies in the global and
domestic marketplace focus on development of planning framework to
support development of a company.
 Company should use the application of customer relationship
management software in order to develop effective relationship with
customers. This will help the business to increase customer satisfaction
in order to develop systematic approach at the marketplace.
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 Company should also apply information and technology in its different
operations and functions in to perform major functions in a precise and
systematic manner.
 Also it is recommended for business entity to use application of
management information system and decision support system to lead
the marketplace. The advance computer systems and software should
be used by a business in a precise and systematic manner to develop
competency edge.
CONCLUSION
The above discussion concludes importance of strategic and planning
framework in inquiry based learning. From the above stated report it can be
concluded that development of a business is a major task of management. This
report also concludes importance of inquiry based learning in organisational life in
order to enhance development of a company. This report also concludes role played
by planning framework and appropriate management tools in order to develop
systematic business operations.
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REFERENCES
Books and Journals
Al Mamun, M.A., Lawrie, G. and Wright, T., 2020. Instructional design of scaffolded
online learning modules for self-directed and inquiry-based learning
environments. Computers & Education, 144, p.103695.
Amos, R., Knippels, M.C. and Levinson, R., 2020. Socio-scientific inquiry-based
learning: Possibilities and challenges for teacher education. In Science teacher
education for responsible citizenship (pp. 41-61). Springer, Cham.
Chan, J.W. and Pow, J.W., 2020. The role of social annotation in facilitating
collaborative inquiry-based learning. Computers & Education, 147, p.103787.
Conradty, C. and Bogner, F.X., 2019. From STEM to STEAM: Cracking the code?
How creativity & motivation interacts with inquiry-based learning. Creativity Research
Journal, 31(3), pp.284-295.
Kim, Y. and Ahn, C., 2017. Effect of combined use of flipped learning and inquiry-
based learning on a system modeling and control course. IEEE Transactions on
Education, 61(2), pp.136-142.
Lämsä, J., Hämäläinen, R.,and Mannonen, J., 2020. The potential of temporal
analysis: Combining log data and lag sequential analysis to investigate temporal
differences between scaffolded and non-scaffolded group inquiry-based learning
processes. Computers & Education, 143, p.103674.
Mupira, P. and Ramnarain, U., 2018. The effect of inquiry‐based learning on the
achievement goal‐orientation of grade 10 physical sciences learners at township
schools in South Africa. Journal of Research in Science Teaching, 55(6), pp.810-
825.
Murphy, C., and Mansour, N., 2021. Teachers and students’ views prior to
introducing inquiry-based learning in Qatari science and mathematics
classrooms. Teaching and Teacher Education, 104, p.103367.
Srisawasdi, N. and Panjaburee, P., 2019. Implementation of game-transformed
inquiry-based learning to promote the understanding of and motivation to learn
chemistry. Journal of Science Education and Technology, 28(2), pp.152-164.
Thongkoo, K., Panjaburee, P. and Daungcharone, K., 2019. A development of
ubiquitous learning support system based on an enhanced inquiry-based learning
approach. International Journal of Mobile Learning and Organisation, 13(2), pp.129-
151.
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