Kogan.com Ltd: Business and Macroeconomic Analysis

This report provides a comprehensive analysis of Kogan.com Ltd, an Australian online retailer. It begins with an introduction to the business, its corporate information, and its revolutionary business model, which emphasizes direct sourcing and cost savings. The report then delves into the company's production costs, differentiating between fixed and variable expenses and assessing the optimal size for the firm. A significant portion of the report examines the macroeconomic environment in which Kogan.com operates, including political stability, inflation, unemployment, and interest rates in Australia, along with the impact of exchange rates on exports. The report concludes with an overview of Kogan.com's sustainability practices, acknowledging the company's limited direct environmental impact while addressing its role in the supply chain and its influence on employment opportunities. The analysis incorporates data from various sources, including tradingeconomics.com, to provide a detailed understanding of Kogan.com's business operations and its position within the Australian and global markets.