INFS1602 - KOI Dessert Bar: Information Systems for Business Growth

This report analyzes the information systems used by KOI Dessert Bar, an Australian restaurant founded in 2008. It discusses the business's activities, including outbound logistics, sales and advertising, and customer services. The report also outlines strategies for growth, such as establishing an online advertising platform and implementing ERP systems to monitor transactions and aid in strategic planning. The goals of the restaurant are identified as relevant, specific, measurable, timely, and achievable, focusing on maximizing profits, improving customer service, enhancing employee retention, and expanding operations to other cities in Australia. The role of competition in driving innovation and the use of online platforms to increase customer satisfaction are also highlighted. This document is available on Desklib, a platform offering study tools and resources for students.

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KOI dessert bar is an Australian restaurant that was founded in 2008 by the Poernomo brothers.
It is located in Sydney and is hailed as one of the most famous restaurants. Its operations are
based in Sydney though it needs to expand its operations outside the city. Here are some of the
business activities that the KOI dessert bar:
 Outbound logistics – this as be explained as the storage, transport and delivery of goods
coming into the business (Svensson, 2002). The KOI dessert bar uses various systems to
order it raw materials such as fruits, wheat, rice, salt, wines and other consumable
products from its suppliers. These products are then transported to the business itself
through road or railway depending on the location of the supplier.
 Outbound logistics refers to how the goods and services, once processed are then
distributed to the people for consumption. It deals with the end products such as foods
made from cereals, meat and other consumable farm products. The business can use
various forms of online platforms available to them to deliver their services to the people.
 Sales and advertisement – the business uses various forms of advertisements to sell its
products. They have included an advertisement site on their website where potential
customers can view products and services offered, location, type of the business among
other things. They have also invested a lot in advertising through television and
magazines as it will reach more people.
 Customer services – these are some of the efforts used by the business to provide loyalty
with its customers. Customer service is considered as a top priority at the KOI dessert
bar. First of all the business aims at maintaining is brand reputation. Making the customer
satisfied with the quality of services offered will make them aware of the business’

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ethics, history and the values that makes it retain its existing customer base as well as
earn more customers in the future.
Strategies
The restaurant wants to set up an online advertising platform whereby it can attract more
customers. The business knows that nowadays technology is a key issue that is being integrated
into modern businesses.
Secondly, it wants to put in place information systems that will be used to monitor all the
transactions that the business undertakes. These systems will include an ERP system that will
help the top managers make important decisions relating to the strategic planning of the business.
Strategic planning will help the business owners to prioritize marketing expenditures, such that
finances are well managed and in accordance with the policies of the business (Thong, 1999).
Another strategy is that the managers of the restaurant must be in a position to cope up with the
dynamic nature of the business environment. Changes that are not expected lead to increase costs
and a decline in revenues (Scott, 1987). To stop this, the top management is required to have a
contingency plan in order to deal with the challenges that may arise.
Goals
The goals to be achieved by the KOI restaurant are relevant, specific, measurable, timely and
achievable. They are targeted to help the business to achieve maximized profits, improve
customer services, and enhance the retention of its employees as well as providing growth to the
business. To enhance these goals, the restaurant is aspiring to expand its operations to other cities
in Australia. This will be possible because it is opening other branches at different parts of the
country in order to deliver its services closer to the people

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Competition is good for any business. It drives innovation, builds team spirit and aspires
perseverance (Pine, 1993). KOI dessert bar is using applications such as the ERP system that has
enabled the business to grow and offer its services efficiently. Customers can use online
platforms such as the Facebook page and online sites provided by the restaurant to order the
services they need. This has increased customer satisfaction thus increasing the number of the
customer from the previous years.

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References
Pine, B.J. and Davis, S., 1993. Mass customization: the new frontier in business competition.
Scott, M. and Bruce, R., 1987. Five stages of growth in small business. Long range planning,
20(3), pp.45-52.
Svensson, G., 2002. A conceptual framework of vulnerability in firms’ inbound and outbound logistics
flows. International Journal of Physical Distribution & Logistics Management, 32(2), pp.110-134.
Thong, J.Y., 1999. An integrated model of information systems adoption in small businesses.
Journal of management information systems, 15(4), pp.187-214.