Kora Organics: Marketing Plan for International Expansion in Europe

This presentation analyzes the international marketing plan for Kora Organics, a company specializing in organic skincare products, focusing on its expansion into the European market. The presentation begins with a description of the company, its products, and the opportunities within the European market, highlighting the growing consumer interest in organic products. It then outlines the company's international marketing objectives, aiming to capture a 2% market share and build brand loyalty. The presentation details the marketing approach, including social media, digital channels, and traditional methods, and proposes an operational structure for efficient product delivery. Team roles and responsibilities are defined, emphasizing the importance of operational efficiency and customer satisfaction. Finally, the presentation covers managing the marketing program, including assessing strategies and utilizing analytics. The presentation references relevant academic sources and provides a comprehensive overview of the international marketing plan.

BSBMKG606 Manage
international marketing programs

Table of Content
INTRODUCTION
Description
International marketing objectives
Marketing approach
Propose operational structure
Team roles and responsibilities
Managing marketing program
Summary
REFERENCES

INTRODUCTION
This presentation project about the international marketing plan in respect to
the Kora Organic Company.
Company in engaged in selling organic skin care products.
Company is looking for international expansion in Europe.
In this marketing plan description will provide in respect to all opportunities
company hold, product of company and potential market of company.
Marketing approaches will be discussed in this presentation.
Operational structure of company will also discuss.

Description
Kora Organic Company has a massive growth opportunity with
the support of this product portfolio in the European market.
People in Europe are very much aware about the efficiencies
and profitability of the organic products which would allow
company to gain effective success in the European market.
Company has been engaged selling organic skin care products
prepared from natural ingredients and remedies.
Skincare products will involve skin care crème, body lotion,
face wash, shampoo, soaps and all different skin care products.
Company will address the fashion retail sector in the European
market.

International marketing objectives
Company is aiming to attract potential customers based in Europe with the
support of this marketing plan for all its natural skin care products.
Company is aiming to achieve a market share of approximately 2% in
European market in this marketing plan.
Company is also aiming to create a loyal image in international market with
the support of this marketing campaign.
Objectives of this marketing plan are also to raise awareness towards
organic skin care products so that more new customers can come in the
market.

Marketing approach
Company is using social media marketing approach in this
marketing plan.
Company is also channelizing digital market channels like
Amazon Prime and many other digital platforms to promote
company’s products.
Company is also utilising search engine optimisation approach
in this marketing campaign.
Company will also go for traditional approaches like radio,
television, magazines and other traditional approaches of
promotion.
All approaches are diversified in nature and will allow
company to get engaged with all types of potential customers
in Europe in respect to the organic skin care products offer by
Kora Organic Company.

Propose operational structure
Operational structure work along with the organisation structure of company to
achieve the final product deliver at the door steps of target customers in market.
Kora Organic Company operation structure involves material and supplies,
scheduling labour and maintenance of equipments.
All these process are an integral part of the operation structure of company.
Operation structure is more like a sequence of company’s operations in order to get
the product deliver to the ultimate customer group of company.
It important for the company in meeting its target profitability from the business
operations to get done all this stages of operation structure of company.

Team roles and responsibilities
In the organisation structure of company all operations are segregated into different teams.
Different functions like marketing, sales, HRM, operations, logistics and various other
functions are distributed into various teams
All teams in the Kora Organic Company carry different roles like marketing, finance,
operations and so many other roles.
All such teams carry the responsibility of achieving the best level of operation efficiencies.
It is the responsibility of all the teams to achieve the best level of proficiency so that best
level of customer satisfaction can be achieved by company.

Managing marketing program
Along with planning for the marketing campaign it also becomes essential to manage the entire marketing campaign.
On the basis of the planning conducted it becomes essential to manage the entire campaign so that best level of outcome can be
generated out of the marketing campaign company has launched.
It also involve assessing the modifications require in ongoing strategies company has used in the existing marketing campaign.
This also involve assessing the outcomes with the support of various analytical reviews like Google Analytics and many other
analytical software’s to address the reach of current marketing campaign of company.

Summary
This presentation has covered the different aspects related to
the marketing campaign of company.
Different roles and responsibilities teams need to serve in
company.
Management of the marketing campaign has also projected in
this presentation.

REFERENCES
 Barbu, C. A., Buzoianu, O. and Margina, O., 2017. The management of
ecological marketing of tourism firms. Calitatea. 18(S2). pp.46-49.
 Biaudet, S., 2017. Influencer marketing as a marketing tool: The process of
creating an Influencer Marketing Campaign on Instagram.
 Shkurkin, D. V. and et.al., 2016. Formation and development of the
integrated marketing communications in the activities of production and
trade enterprises. International Review of Management and
Marketing, 6(1S).