Organizational Culture, Motivation, and Performance at KPMG

This report examines the organizational culture and motivational strategies employed by KPMG consultancy and their influence on employee performance. It highlights the significance of a healthy organizational culture and motivated workforce for business success. The report delves into motivational theories, particularly Maslow's hierarchy of needs, and how KPMG utilizes it to maintain a motivated workforce. Furthermore, it analyzes KPMG's environment using Hofstede's cultural model, focusing on power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation. The report concludes that KPMG fosters a friendly yet competitive environment that promotes employee performance and positive behavior, recommending financial incentives to further enhance productivity. Desklib provides similar solved assignments and resources for students.

Organizational culture and
motivation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisational culture and motivation influencing performances-.............................................3
Identifying motivational theories that are used in an organization and how is it impacting on
the performance of the employees-..............................................................................................4
Overview on KPMG's organizational culture-.............................................................................6
CONCLUSION-..............................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
An organization that has a good workforce of motivated employees and co-operative
authority, is said to have a healthy organizational culture. Organizational culture and motivation
are something that can be considered as a key to success in each organization (Arif and et.al.,
2019). For every company that is working in an economy, it becomes very important for that
company to offer a balanced and good work-life to the employees working in it.
KPMG consultancy is a UK based company that is serving to a huge area. The company explores
various business models that are used for growth and to increase customer interactions. In this
report we will be analysing the organizational structure of KPMG consultancy stating why
healthy culture and motivation are important in an organization and with the help of some
models and tools how these factors influence the behaviour of a workforce.
MAIN BODY
Organisational culture and motivation influencing performances-
The workforce of any organization is a very crucial part for that business. It is something
without which no organization can function and sustain in the market. So, it becomes very
important for an organization to have a motivated workforce as motivated employees leads to
motivated environment (Kuswati., 2020). KPMG is a right driven organization with a good and
healthy culture, that attract the right kind of candidates towards it and it also ensures the efficient
working of the current staff. Its healthy culture of the organization has a direct influence on the
behaviour of its employees and their performances as they start feeling a sense of motivation and
belonging amongst themselves. It is the management who is responsible for maintaining good
relations amongst the employees and helps them to be motivated throughout the period.
KPMG being a consultancy company helps to identify challenges that comes in between
the way of any company's progress and growth. They work like a colleague and are giving their
best until that particular company doesn't get what it wants or until the complete purpose is
served. KPMG has a great work culture and have honest and open communication policies that
helps the company to build trust amongst the employees working in it, which has shown
immense growth and efficient working of the company (Rohim and Budhiasa., 2019). The
flexibility and diversification of the establishment, is giving people a chance to share their ideas

and knowledge by bringing the best to itself. Employee performance of the company also shows
immense growth because of a good culture the place has.
Identifying motivational theories that are used in an organization and how is it impacting on the
performance of the employees-
There are various motivational theories that are used by different organizations. These theories
are the study of what influences an employee the most and how they are driven towards a
common goal of an organization. The theory is mostly desired in a business organization (Bushi.,
2021). This is because motivated employees are proven to be more productive and profitable for
the business. Out of numerous theories of motivation, here we are using Maslow's hierarchy of
needs.
This theory is used by the company itself in order to keep the workforce motivated
throughout, as they understand the value of this factor very well. The application of this theory
has given a positive impact on the results and the company is on a constant mission of bringing
the productivity to its most.
MASLOW'S HIERARCHY OF NEEDS
This motivation theory comprises 5 tier model of the human needs and focus on
satisfying the lower level of deficiency first in order to meet higher level of developing needs.
When the deficit needs are fulfilled they go away and the direction is changed in order to meet
the new needs, which are yet to be satisfied.
Physiological needs- These are the needs that are associated with the basic requirements which
are needed for the survival of a human. For example water, air, food etc. In KPMG it is taken
care that environment of the workplace is having these essentials so that no problems are caused
to the workers, and they can function smoothly.
Safety needs- Once the above needs are fulfilled the needs for safety and security comes next.
And KPMG is giving its workers a sense of security, as job security is something by which a
worker feels motivated.
Love and belongingness needs- To have a sense of belonging and sense of being valued, is
something which motivates a worker. In this company the employees feel comfortable in sharing
of the thoughts and have good relationships with other employees.
Esteem needs- This need is engaged with the self -worth and respect of an employee. When an
individual is valued it helps that individual to perform better and stick to an organization by

being loyal. The company is also indulged in such programs, that focus on increasing the self-
esteem of the workforce.
Self actualization needs- This refers to the personal recognition. It means the personal growth
and potential of that person towards the job. Self actualization gives a person motivation and
confidence to do better. This is described as something which helps an employee to become what
one can be. KPMG by motivating its employees is helping them to become something they
desire.
CULTURAL MODEL
The cultural models are the intellectual structures and patterns of behaviour which helps
in distinguishing one culture from another. It implemented in an organization to determine the
unequal distribution of power and favouritism that is done towards specific people. Here with the
help of Hofstede's cultural model we will determine the environment of KPMG-
HOFSTEDE'S CULTURAL MODEL-
This is framework which shows the effects of different cultures on its members and how
are the behaviours of each individual is driven (Gallego-Álvarez and Pucheta-Martínez., 2021).
It has five dimensions-
Power distance at KPMG-
The company records low power distance as it focuses on equality and giving equal rights
to the people working in an organization. It has a free hierarchy structure and does not
differentiate between the authorities and other staff. All the informal communication is there in
the place of working and all the people are valued on a same scale.
Individualism vs collectivism-
It is engaged with the preference a person is having towards its friends and colleagues or
may be family, working in the same organization. Employees at KPMG completely focus on
individual performance and value their independence more. So, the company scores the highest
on individualism.
Masculinity vs Femininity-
This dimension is associated with the acceptance of feminine and masculine values in an
organization. KPMG displays more of masculine values in the workplace and these people are
completely drawn to success and are very competitive in nature.

Uncertainty avoidance-
In this dimension people try to avoid what's unclear to them despite learning and
evaluating it. This type of organization don't need complicity and are not open to new learnings.
KPMG having its widespread network is open to the newness and opinions. The employees take
everything as a new challenge and new opportunities.
Long term orientation VS short term orientation-
This dimension is concerned with nurturing of moral excellence for long and short
period. According to this dimension companies having long-term approach of orientation tends
to be more focused on the goals and do not see results in short time. KPMG follows short term
orientation as the external environment outside is uncertain so the company finds better to first
fulfil short term goals.
Indulgence VS restraint-
Indulgent culture allows its workers to work freely by enjoying their time in the
workplace, whereas restraint culture does not allow its workforce to indulge in this way and has
strict norms set in the workplace already. The work-culture at KPMG is indulgent and employees
receive benefits for example, flexible working hours.
RECOMMENDATION-
With the above theory and model that are used, it is shown that the major impact of all
the motivation is directly laid on the organizational structure and on the behaviour of the
employees, as they start performing better. One of the best recommendation for the performance
enhancement of employees, is by giving them the financial benefits such as introducing more
incentive policies and bonuses for a particular employee on accomplishment of certain criteria
(Ormel and et.al., 2019). This way the company can increase the productivity of the workforce,
and they can become more competitive in order to obtain rewards and recognition amongst
others.
Overview on KPMG's organizational culture-
KPMG consultancy on being a great company with its widespread network is doing a
good job by giving best of the solutions to other companies. The organizational structure of
KPMG includes the following-

1. GOAL DRIVEN ORGANIZATION- It is a goal oriented organization where each
employee is working the best out of abilities, to achieve the desired goal of the
company.
2. COMPETITIVE NATURE- Each employee working in the place is competitive
in nature, making the firm competitive amongst the others companies of the same
industry.
3. INDIVIDUALISM-Employees focus towards their own performance first and
then focus on collectivism. They give their best so that they can stand out in front
of all the others and their performance, when evaluated give them a good jump in
the workplace.
4. FREE COMMUNICATION- There is no superiority complex in between the
authorities. Everyone is treated equally and informal communication is used in the
organization, which in turn result in good performance of the workers as they feel
a sense of belonging and being valued in the organization.
5. OPEN TO LEARNINGS- The staff there do not believe in avoiding new and
difficult learnings. They are always open towards new chapters and are ready
learn more and more, so that they can cover the best of knowledge.
CONCLUSION-
From the above report it has been concluded that the company has a very good internal
environment which is making the organizational culture healthy and is attracting more good
candidates towards itself. The organization is very friendly but on the same hand, is very
competitive in nature when comes to achieving the goal. Friendly environment and various
motivational approaches that are used in the workplace is resulting in better performance of the
employees and positive behaviour towards the company.

REFERENCES
Books and journals
Arif, S. and et.al., 2019. Influence of Leadership, Organizational Culture, Work Motivation, and
Job Satisfaction of Performance Principles of Senior High School in Medan City. Budapest
International Research and Critics Institute-Journal (BIRCI-Journal). 239254.
Bushi, F., 2021. An Overview of Motivation Theories: The Impact of Employee Motivation on
Achieving Organizational Goals. Calitatea. 22(183). pp.8-12.
Gallego-Álvarez, I. and Pucheta-Martínez, M.C., 2021. Hofstede’s cultural dimensions and R&D
intensity as an innovation strategy: a view from different institutional contexts. Eurasian
Business Review. 11(2). pp.191-220.
Kuswati, Y., 2020. The effect of motivation on employee performance. Budapest International
Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences. 3(2).
pp.995-1002.
Ormel, H.and et.al., 2019. Salaried and voluntary community health workers: exploring how
incentives and expectation gaps influence motivation. Human resources for health. 17(1).
pp.1-12.
Rohim, A. and Budhiasa, I.G.S., 2019. Organizational culture as moderator in the relationship
between organizational reward on knowledge sharing and employee performance. Journal
of Management Development.