Multinational Companies: Kraft Foods Employee Recruitment and Training
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This report examines how multinational companies, specifically Kraft Foods, improve their employee recruitment, selection, and training processes to meet international standards. The report begins with an introduction outlining the aims, objectives, and research questions. It then details the project management plan (PMP), covering scope, time, cost, communication, quality, risk, and resources. The report includes Gantt charts and Work Breakdown Structures (WBS) for project management. The study employs both qualitative and quantitative methods, including questionnaires and data interpretation using tools and techniques. The analysis of gathered data explores themes such as awareness of training programs, positive and negative impacts of recruitment, selection, and training approaches, and competitor analysis. Finally, the report provides recommendations based on data interpretation to draw meaningful conclusions and reflects on the value of the research in achieving stated objectives and fostering self-learning and performance. The report is designed to offer insights into HR practices, project management, and data analysis within a global business context.

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Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Prepare aims and objective for business concern............................................................1
P2) Preparing project management plan by discussing scope, time, quality, communication,
risk, cost and resources...........................................................................................................2
P3) Preparing Gantt Chart and WBS......................................................................................3
P4) ..........................................................................................................................................5
P5) Explanation of gathered data by using appropriate tools and techniques........................6
P6) Design appropriate recommendations from data interpretation in order to draw
meaningful conclusions..........................................................................................................1
P7) Reflect on the value undertaking the research to achieve stated objectives and self
learning and performance.......................................................................................................1
CONCLUSION................................................................................................................................3
..........................................................................................................................................................4
REFERENCES................................................................................................................................5
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Prepare aims and objective for business concern............................................................1
P2) Preparing project management plan by discussing scope, time, quality, communication,
risk, cost and resources...........................................................................................................2
P3) Preparing Gantt Chart and WBS......................................................................................3
P4) ..........................................................................................................................................5
P5) Explanation of gathered data by using appropriate tools and techniques........................6
P6) Design appropriate recommendations from data interpretation in order to draw
meaningful conclusions..........................................................................................................1
P7) Reflect on the value undertaking the research to achieve stated objectives and self
learning and performance.......................................................................................................1
CONCLUSION................................................................................................................................3
..........................................................................................................................................................4
REFERENCES................................................................................................................................5

TITLE:
“How do multinational companies improve the recruitment, selection and training of their
employees to meet International requirements.”A case study on Kraft Foods.
INTRODUCTION
Recruitment is defined as hiring right candidate for vacancy according to the required
skills, experience and knowledge. Training is provided to staff members in order to enhance their
skills so that best outcomes can be achieved. Whereas, selection is refers to as choosing the most
deserving nominee from pool of applicants. It is the core element performed by every
administration in their working environment. Training recruitment and selection is the essential
part of the business administration (Allen, 2018). Kraft Foods is chosen to complete the project.
Assignment includes aims and objectives of the company. PMP is prepared by covering scope,
time, communication, risk, resources, cost and quality. Moreover, quantitative and qualitative
method is explained deeply so that administration is able to choose the best one. Gantt Chart and
WBS is prepared to full-fill all the activity in the set time frame. Proper tools and techniques are
adopted to explain the data analysis. Additionally, weak skills is improved like, decision
making skills, communication skills etc. is discussed.
P1) Prepare aims and objective for business concern
Nestle background
In terms of revenue gathering Nestle is measured as largest food enterprise worldwide. It
is a Swiss multinational food and drink company serving it's product and services across the
globe. It's headquarter is in Vevey, Switzerland. Nestle was founded by Henri Nestle and deals in
subsidiaries such as, Nespresso, Nestle purina pet care company and so on. It is sixth largest
business administration across globe. The CEO of the business concern is Ulf Mark Scheider
who is motivating it's staff members to work effectively and effectively.
Aim:
“To analysis ways via which multinational organization can easily improve worker's
recruitment, selection and training programs with purpose to meet international requirements”. A
case study on Kraft Foods (Brannen and Tietze, 2017.). Organization conduct training,
recruitment and selection criteria to meet global preferences. On the other hand it can be said that
1
“How do multinational companies improve the recruitment, selection and training of their
employees to meet International requirements.”A case study on Kraft Foods.
INTRODUCTION
Recruitment is defined as hiring right candidate for vacancy according to the required
skills, experience and knowledge. Training is provided to staff members in order to enhance their
skills so that best outcomes can be achieved. Whereas, selection is refers to as choosing the most
deserving nominee from pool of applicants. It is the core element performed by every
administration in their working environment. Training recruitment and selection is the essential
part of the business administration (Allen, 2018). Kraft Foods is chosen to complete the project.
Assignment includes aims and objectives of the company. PMP is prepared by covering scope,
time, communication, risk, resources, cost and quality. Moreover, quantitative and qualitative
method is explained deeply so that administration is able to choose the best one. Gantt Chart and
WBS is prepared to full-fill all the activity in the set time frame. Proper tools and techniques are
adopted to explain the data analysis. Additionally, weak skills is improved like, decision
making skills, communication skills etc. is discussed.
P1) Prepare aims and objective for business concern
Nestle background
In terms of revenue gathering Nestle is measured as largest food enterprise worldwide. It
is a Swiss multinational food and drink company serving it's product and services across the
globe. It's headquarter is in Vevey, Switzerland. Nestle was founded by Henri Nestle and deals in
subsidiaries such as, Nespresso, Nestle purina pet care company and so on. It is sixth largest
business administration across globe. The CEO of the business concern is Ulf Mark Scheider
who is motivating it's staff members to work effectively and effectively.
Aim:
“To analysis ways via which multinational organization can easily improve worker's
recruitment, selection and training programs with purpose to meet international requirements”. A
case study on Kraft Foods (Brannen and Tietze, 2017.). Organization conduct training,
recruitment and selection criteria to meet global preferences. On the other hand it can be said that
1
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by uplifting the old ways of training, recruitment and selection method firm can easily meet
desired outcomes at international level. By providing proper training to potential and skilled staff
members their existing skills can be enhanced which will be beneficial in every aspects. It will
help in their future growth and development over the years. Whereas, hiring right candidate at
appropriate place aid to motivate other workers to work day and night to meet global demand.
Objectives:
To study the phenomena of training, recruitment and selection.
To understand several ways through which Kraft Foods can improve recruitment,
selection and training program for employees.
To determine how global requirement can be accomplished by uplifting training,
recruitment and selection criteria.
To study the impact of training, recruitment and selection approach on business activities
by improving them (Brezina and Smith, 2017).
Questions:
1. What do you mean by training, recruitment and selection?
2. State several ways through which Kraft Foods can improve recruitment, selection and
training program for employees?
3. How global requirement can be accomplished by uplifting training, recruitment and
selection criteria?
4. Discuss negative impact of training, recruitment and selection approach on business
activities by not improving them?
P2) Preparing project management plan by discussing scope, time, quality, communication, risk,
cost and resources
PMP is designed by Nestle to examine, monitor and to evaluate the overall performance
of the staff members working day and night to meet the desired outcomes.
Time: To complete the task total time frame required is ten weeks . This plays a
significant role in achieving the desired goals and objective (Holmes and Parker, 2017). By full-
filling the work according to the time frame best outcomes can be attained which is a plus point
for the business administration.
Cost: It is the backbone of every organization . To gain competitive advantages in cut
throat competitive world sufficient amount of fund is needed. Lack of money reduces the
2
desired outcomes at international level. By providing proper training to potential and skilled staff
members their existing skills can be enhanced which will be beneficial in every aspects. It will
help in their future growth and development over the years. Whereas, hiring right candidate at
appropriate place aid to motivate other workers to work day and night to meet global demand.
Objectives:
To study the phenomena of training, recruitment and selection.
To understand several ways through which Kraft Foods can improve recruitment,
selection and training program for employees.
To determine how global requirement can be accomplished by uplifting training,
recruitment and selection criteria.
To study the impact of training, recruitment and selection approach on business activities
by improving them (Brezina and Smith, 2017).
Questions:
1. What do you mean by training, recruitment and selection?
2. State several ways through which Kraft Foods can improve recruitment, selection and
training program for employees?
3. How global requirement can be accomplished by uplifting training, recruitment and
selection criteria?
4. Discuss negative impact of training, recruitment and selection approach on business
activities by not improving them?
P2) Preparing project management plan by discussing scope, time, quality, communication, risk,
cost and resources
PMP is designed by Nestle to examine, monitor and to evaluate the overall performance
of the staff members working day and night to meet the desired outcomes.
Time: To complete the task total time frame required is ten weeks . This plays a
significant role in achieving the desired goals and objective (Holmes and Parker, 2017). By full-
filling the work according to the time frame best outcomes can be attained which is a plus point
for the business administration.
Cost: It is the backbone of every organization . To gain competitive advantages in cut
throat competitive world sufficient amount of fund is needed. Lack of money reduces the
2
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workforce efficiency which is a negative sign for the business. To conduct the research work
smoothly adequate amount of cash amount required so that proper findings can be attained. An
estimated amount of $70000 is required to run the research activities smoothly.
Communication: To gain accurate findings for the conclusion of research work Nestle
need to adopt free flow of communication in their working premises. By this data and
information can be transferred easily from one end to another. It ultimately leads to best
outcomes in global environment (Killingsworth and Gilbertson, 2018).
Quality: To bind the research for longer time duration it is important to provide them
quality work. It makes the project more valuable for the customers who are garbing the
information. It raises the goodwill in the eyes of the customers regarding the researcher. It leads
in accomplishing set standards in cut throat competitive world.
Risk: It is the success ladder through which Nestle can attain set goals and objectives in
global market. While conducting the research work various risk factors were ascertained for
which organization need to design unique strategies so as to overcome them.
Scope: The scope of the research work is to provide authentic information by gathering
information from qualitative and quantitative method . To gain the productive results Nestle
make changes accordingly in the framed tactics.
Resources: Nestle adopts recycling and other ozone-friendly method so that effective
utilization of resources can be done . The necessary resources needed to conduct the research
work are optimized at the fullest. Along with this employees are motivated to perform better to
set tough bench mark for others. (Lauring and Klitmøller, 2017)
P3) Preparing Gantt Chart and WBS
Gantt Chart: This is well known by other name which is Harmonogram. Henry Gantt
was the inventor of Gantt Chart in the year 1910-1915. In this case top level management is
aware about the project schedule (staring and deadline). Gantt Chart lists the work to be
performed on vertical axis while, width of the horizontal bar depicts graphs showing duration of
each activity. And horizontal axis showcase time intervals.
3
smoothly adequate amount of cash amount required so that proper findings can be attained. An
estimated amount of $70000 is required to run the research activities smoothly.
Communication: To gain accurate findings for the conclusion of research work Nestle
need to adopt free flow of communication in their working premises. By this data and
information can be transferred easily from one end to another. It ultimately leads to best
outcomes in global environment (Killingsworth and Gilbertson, 2018).
Quality: To bind the research for longer time duration it is important to provide them
quality work. It makes the project more valuable for the customers who are garbing the
information. It raises the goodwill in the eyes of the customers regarding the researcher. It leads
in accomplishing set standards in cut throat competitive world.
Risk: It is the success ladder through which Nestle can attain set goals and objectives in
global market. While conducting the research work various risk factors were ascertained for
which organization need to design unique strategies so as to overcome them.
Scope: The scope of the research work is to provide authentic information by gathering
information from qualitative and quantitative method . To gain the productive results Nestle
make changes accordingly in the framed tactics.
Resources: Nestle adopts recycling and other ozone-friendly method so that effective
utilization of resources can be done . The necessary resources needed to conduct the research
work are optimized at the fullest. Along with this employees are motivated to perform better to
set tough bench mark for others. (Lauring and Klitmøller, 2017)
P3) Preparing Gantt Chart and WBS
Gantt Chart: This is well known by other name which is Harmonogram. Henry Gantt
was the inventor of Gantt Chart in the year 1910-1915. In this case top level management is
aware about the project schedule (staring and deadline). Gantt Chart lists the work to be
performed on vertical axis while, width of the horizontal bar depicts graphs showing duration of
each activity. And horizontal axis showcase time intervals.
3

Work Break Down Structure: WBS is widely adopted by organization as it makes
complex work into simpler task. Here, the task is divided and assigned to the staff members on
the basis of their skills and performance. This directly helps to complete the project in the set
time-frame which is a positive mark for organization. Kraft Food adopts work break down
structure so that staff members can easily achieve the desired set goals and objectives in the cut
throat competitive world. This is the top approach of categorising the whole work into smaller
part that benefit researcher to start and finish the activities in due time frame (Mayfield and
Mayfield, 2017).
4
complex work into simpler task. Here, the task is divided and assigned to the staff members on
the basis of their skills and performance. This directly helps to complete the project in the set
time-frame which is a positive mark for organization. Kraft Food adopts work break down
structure so that staff members can easily achieve the desired set goals and objectives in the cut
throat competitive world. This is the top approach of categorising the whole work into smaller
part that benefit researcher to start and finish the activities in due time frame (Mayfield and
Mayfield, 2017).
4
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P4)
Qualitative Method: Nestle adopts this approach in order to gain productive outcomes in
the global market. Data collected from this method are fresh and new so it incur lot of time and
money. Along with this lot of fund is needed to conduct qualitative method. IT provides readers
quality information which can be easily captured by the readers as there is no mathematical
figure used in it.
Quantitative Method: In this case there is more use of graphs, diagram and numerical
data. It makes the presentation more attractive and readers is able to understand the information
easily. Information might not be reliable in nature as it is collected from secondary source. As
compare to qualitative method less time and money is needed to conduct it (pearson, 2017).
Nestle is adopting qualitative method to gather information from external environment it
provide more reliable, fresh and authentic data for the research findings. Nestle took sample of
sixty respondents for their research work.
Questionnaire:
Q1) Do you carry knowledge about training, recruitment and selection programmes
performed in Kraft Foods?
A) I am aware
5
Qualitative Method: Nestle adopts this approach in order to gain productive outcomes in
the global market. Data collected from this method are fresh and new so it incur lot of time and
money. Along with this lot of fund is needed to conduct qualitative method. IT provides readers
quality information which can be easily captured by the readers as there is no mathematical
figure used in it.
Quantitative Method: In this case there is more use of graphs, diagram and numerical
data. It makes the presentation more attractive and readers is able to understand the information
easily. Information might not be reliable in nature as it is collected from secondary source. As
compare to qualitative method less time and money is needed to conduct it (pearson, 2017).
Nestle is adopting qualitative method to gather information from external environment it
provide more reliable, fresh and authentic data for the research findings. Nestle took sample of
sixty respondents for their research work.
Questionnaire:
Q1) Do you carry knowledge about training, recruitment and selection programmes
performed in Kraft Foods?
A) I am aware
5
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b) I am not aware
Q2) State positive impact of training, recruitment and selection approach on business
activities by improving them?
a) Boost workforce efficiency
b) Raise productivity
c) Able to meet needs and wants of the consumers.
Q3) What are negative impact of training, recruitment and selection approach on business
activities by not improving them?
a) Decreases productivity
b) Raises workers turn out ratio
Q4) Name some of the competitors of Kraft Foods?
a) Danone
b) General Mills
c) Nestle
Q5) By raising training, recruitment and selection criteria of Kraft Foods which
international requirements can be attained?
a) Customer base can be raised for goods
b) Capturing huge market share
Q6) Is it necessary for Kraft Foods to improve training, recruitment and selection
programmes according to the dynamic environment?
a) Yes
b) No
Q7) Give recommendation to Kraft Foods regarding improving recruitment, selection and
training of their employees to meet International requirements?
P5) Explanation of gathered data by using appropriate tools and techniques.
Theme: Understanding about training, recruitment and selection programmes performed
in Kraft Foods
Q1) Do you carry knowledge about training, recruitment and
selection programmes performed in Kraft Foods?
Frequency
6
Q2) State positive impact of training, recruitment and selection approach on business
activities by improving them?
a) Boost workforce efficiency
b) Raise productivity
c) Able to meet needs and wants of the consumers.
Q3) What are negative impact of training, recruitment and selection approach on business
activities by not improving them?
a) Decreases productivity
b) Raises workers turn out ratio
Q4) Name some of the competitors of Kraft Foods?
a) Danone
b) General Mills
c) Nestle
Q5) By raising training, recruitment and selection criteria of Kraft Foods which
international requirements can be attained?
a) Customer base can be raised for goods
b) Capturing huge market share
Q6) Is it necessary for Kraft Foods to improve training, recruitment and selection
programmes according to the dynamic environment?
a) Yes
b) No
Q7) Give recommendation to Kraft Foods regarding improving recruitment, selection and
training of their employees to meet International requirements?
P5) Explanation of gathered data by using appropriate tools and techniques.
Theme: Understanding about training, recruitment and selection programmes performed
in Kraft Foods
Q1) Do you carry knowledge about training, recruitment and
selection programmes performed in Kraft Foods?
Frequency
6

A) I am aware 20
b) I am not aware 40
A) I am aware b) I am not aware
0
5
10
15
20
25
30
35
40
20
40
Frequency
Interpretation: From the diagram above it can be summarized that from the sample of sixty
respondents twenty answering agreed that they are aware about the phenomena of training,
recruitment and selection. While, remaining forty responsive said that they are not aware about
training, recruitment and selection criteria.
Theme: Positive impact of training, recruitment and selection approach on business activities by
improving them
Q2) State positive impact of training, recruitment and selection
approach on business activities by improving them?
Frequency
a) Boost workforce efficiency 25
b) Raise productivity 10
c) Able to meet needs and wants of the consumers. 25
7
b) I am not aware 40
A) I am aware b) I am not aware
0
5
10
15
20
25
30
35
40
20
40
Frequency
Interpretation: From the diagram above it can be summarized that from the sample of sixty
respondents twenty answering agreed that they are aware about the phenomena of training,
recruitment and selection. While, remaining forty responsive said that they are not aware about
training, recruitment and selection criteria.
Theme: Positive impact of training, recruitment and selection approach on business activities by
improving them
Q2) State positive impact of training, recruitment and selection
approach on business activities by improving them?
Frequency
a) Boost workforce efficiency 25
b) Raise productivity 10
c) Able to meet needs and wants of the consumers. 25
7
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a) Boost workforce efficiency
b) Raise productivity
c) Able to meet needs and wants of the consumers.
0
5
10
15
20
25 25
10
25
Frequency
Interpretation: From the above it can be summarized that out of the sample of sixty people
twenty five respondents replied that there is positive impact of training, recruitment and selection
approach on business activities by improving them as it boost workforce efficiency of the staff
members. While, ten said that it raises productivity in the business administration. However,
remaining twenty five replied that organization is able to meet needs and wants of the consumers
by improving training, recruitment and selection approach (Chandor, 2017).
Theme: Negative impact of training, recruitment and selection approach on business activities by
not improving them.
Q3) What are negative impact of training, recruitment and selection
approach on business activities by not improving them?
Frequency
a) Decreases productivity 30
b) Raises workers turn out ratio 30
8
b) Raise productivity
c) Able to meet needs and wants of the consumers.
0
5
10
15
20
25 25
10
25
Frequency
Interpretation: From the above it can be summarized that out of the sample of sixty people
twenty five respondents replied that there is positive impact of training, recruitment and selection
approach on business activities by improving them as it boost workforce efficiency of the staff
members. While, ten said that it raises productivity in the business administration. However,
remaining twenty five replied that organization is able to meet needs and wants of the consumers
by improving training, recruitment and selection approach (Chandor, 2017).
Theme: Negative impact of training, recruitment and selection approach on business activities by
not improving them.
Q3) What are negative impact of training, recruitment and selection
approach on business activities by not improving them?
Frequency
a) Decreases productivity 30
b) Raises workers turn out ratio 30
8
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a) Decreases productivity b) Raises workers turn out ratio
0
5
10
15
20
25
30 30 30
Frequency
Interpretation: The above stated figure provide the conclusion that out of sample of sixty
respondents thirty commented that by not improving training, recruitment and selection approach
on business activities it decreases productivity which is a negative mark for firm. Whereas, rest
left over thirty answering said that it raises workers turn out ratio if proper training, recruitment
and selection criteria is not carried out in an organization.
Theme: Competitors of Kraft Foods.
Q4) Name some of the competitors of Kraft Foods? Frequency
a) Danone 15
b) General Mills 25
c) Nestle 20
9
0
5
10
15
20
25
30 30 30
Frequency
Interpretation: The above stated figure provide the conclusion that out of sample of sixty
respondents thirty commented that by not improving training, recruitment and selection approach
on business activities it decreases productivity which is a negative mark for firm. Whereas, rest
left over thirty answering said that it raises workers turn out ratio if proper training, recruitment
and selection criteria is not carried out in an organization.
Theme: Competitors of Kraft Foods.
Q4) Name some of the competitors of Kraft Foods? Frequency
a) Danone 15
b) General Mills 25
c) Nestle 20
9

a) Danone b) General Mills c) Nestle
0
5
10
15
20
25
15
25
20
Frequency
Ge
neral Mills
Interpretation: The chart above provide the conclusion that out of sixty sample taken for the
survey fifteen think that Danone is the biggest competitor of Kraft Food. Some of twenty five
respondents agreed that General Mills is more challenging firm in global market. While, twenty
people commented that Nestle is creating barrier and benchmark for Kraft Food in neck to neck
competitive world
Theme: Raising training, recruitment and selection criteria of Kraft Foods which international
requirements can be attained.
Q5) By raising training, recruitment and selection criteria of Kraft
Foods which international requirements can be attained?
Frequency
a) Customer base can be raised for goods 25
b) Capturing huge market share 35
10
0
5
10
15
20
25
15
25
20
Frequency
Ge
neral Mills
Interpretation: The chart above provide the conclusion that out of sixty sample taken for the
survey fifteen think that Danone is the biggest competitor of Kraft Food. Some of twenty five
respondents agreed that General Mills is more challenging firm in global market. While, twenty
people commented that Nestle is creating barrier and benchmark for Kraft Food in neck to neck
competitive world
Theme: Raising training, recruitment and selection criteria of Kraft Foods which international
requirements can be attained.
Q5) By raising training, recruitment and selection criteria of Kraft
Foods which international requirements can be attained?
Frequency
a) Customer base can be raised for goods 25
b) Capturing huge market share 35
10
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