Kraft Foods: Improving Employee Recruitment, Selection, and Training

This report, focusing on Kraft Foods, analyzes strategies for employee recruitment, selection, and training to meet international requirements. It includes a project management plan addressing scope, time, quality, communication, risk, cost, and resources. The report utilizes a Gantt chart and Work Breakdown Structure (WBS) for project organization. Data analysis incorporates both qualitative and quantitative methods, supported by a questionnaire, to gather insights into employee perceptions and program effectiveness. The study explores Kraft Foods' objectives, aims to understand how the company can improve its recruitment, selection, and training programs to meet international standards, and assesses the impact of these programs on business activities. Recommendations are provided based on data interpretation, with a reflection on the research's value and the learning achieved. The report covers various aspects of the business, including background, aims, objectives, project management, and data analysis, with a focus on improving employee skills and performance to meet global demands.

Managing a Successful
Business Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Prepare aims and objective for business concern............................................................1
P2) Preparing project management plan by discussing scope, time, quality, communication,
risk, cost and resources...........................................................................................................2
P3) Preparing Gantt Chart and WBS......................................................................................3
P4) ..........................................................................................................................................5
P5) Explanation of gathered data by using appropriate tools and techniques........................6
P6) Design appropriate recommendations from data interpretation in order to draw
meaningful conclusions..........................................................................................................1
P7) Reflect on the value undertaking the research to achieve stated objectives and self
learning and performance.......................................................................................................1
CONCLUSION................................................................................................................................3
..........................................................................................................................................................4
REFERENCES................................................................................................................................5

TITLE:
“How do multinational companies improve the recruitment, selection and training of their
employees to meet International requirements.”A case study on Kraft Foods.
INTRODUCTION
Recruitment is defined as hiring right candidate for vacancy according to the required
skills, experience and knowledge. Training is provided to staff members in order to enhance their
skills so that best outcomes can be achieved. Whereas, selection is refers to as choosing the most
deserving nominee from pool of applicants. It is the core element performed by every
administration in their working environment. Training recruitment and selection is the essential
part of the business administration (Allen, 2018). Kraft Foods is chosen to complete the project.
Assignment includes aims and objectives of the company. PMP is prepared by covering scope,
time, communication, risk, resources, cost and quality. Moreover, quantitative and qualitative
method is explained deeply so that administration is able to choose the best one. Gantt Chart and
WBS is prepared to full-fill all the activity in the set time frame. Proper tools and techniques are
adopted to explain the data analysis. Additionally, weak skills is improved like, decision
making skills, communication skills etc. is discussed.
P1) Prepare aims and objective for business concern
Kraft Foods background
James L. Kraft in the year October 1, 2012 make with this company in open market
place. This leading comopny si suited in Chicago Illinois and is successfully serving it's goods
across the globe. Around twenty three thousand people are working day and night to meet the set
goals and objectives. It is a American grocery manufacturing and processing conglomerate.
Aim:
“To analysis ways via which multinational organization can easily improve worker's
recruitment, selection and training programs with purpose to meet international requirements”. A
case study on Kraft Foods (Brannen and Tietze, 2017.). Organization conduct training,
recruitment and selection criteria to meet global preferences. On the other hand it can be said that
by uplifting the old ways of training, recruitment and selection method firm can easily meet
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desired outcomes at international level. By providing proper training to potential and skilled staff
members their existing skills can be enhanced which will be beneficial in every aspects. It will
help in their future growth and development over the years. Whereas, hiring right candidate at
appropriate place aid to motivate other workers to work day and night to meet global demand.
Objectives:
 To study the phenomena of training, recruitment and selection.
 To understand several ways through which Kraft Foods can improve recruitment,
selection and training program for employees.
 To determine how global requirement can be accomplished by uplifting training,
recruitment and selection criteria.
 To study the impact of training, recruitment and selection approach on business activities
by improving them (Brezina and Smith, 2017).
Questions:
1. What do you mean by training, recruitment and selection?
2. State several ways through which Kraft Foods can improve recruitment, selection and
training program for employees?
3. How global requirement can be accomplished by uplifting training, recruitment and
selection criteria?
4. Discuss negative impact of training, recruitment and selection approach on business
activities by not improving them?
P2) Preparing project management plan by discussing scope, time, quality, communication, risk,
cost and resources
PMP is designed by Kraft Foods to examine, monitor and to evaluate the overall
performance of the staff members working day and night to meet the desired outcomes.
Time: To complete the task total time frame required is ten weeks . This plays a
significant role in achieving the desired goals and objective (Holmes and Parker, 2017). By full-
filling the work according to the time frame best outcomes can be attained which is a plus point
for the business administration. In order to complete the research work in effective and efficient
manner the total time require is 10 weeks.
Cost: It is the backbone of every organization . To gain competitive advantages in cut
throat competitive world sufficient amount of fund is needed. Lack of money reduces the
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workforce efficiency which is a negative sign for the business. To conduct the research work
smoothly adequate amount of cash amount required so that proper findings can be attained. An
estimated amount of $70000 is required to run the research activities smoothly. The research
work expenses are, travelling cost, stationary items, research cost, and so on. In order to conduct
this research activities easy sufficient amount of cash is needed.
Communication: To gain accurate findings for the conclusion of research work Kraft
Foods e need to adopt free flow of communication in their working premises. By this data and
information can be transferred easily from one end to another. It ultimately leads to best
outcomes in global environment (Killingsworth and Gilbertson, 2018). Email, face to face
communication, written method of communication, broadcast media communication etc. are
various communication channels that can be used by researcher in order to convey their message.
Face to face communication channel is used by researcher in order to exchange the idea
regarding the topic.
Quality: To bind the research for longer time duration it is important to provide them
quality work. It makes the project more valuable for the customers who are garbing the
information. It raises the goodwill in the eyes of the customers regarding the researcher. It leads
in accomplishing set standards in cut throat competitive world. Researcher gather the data from
qualitative approach so that expected result can be achieved easily. It does not have numerical
data in it which makes it easier to grab information.
Risk: It is the success ladder through which Kraft Foods can attain set goals and
objectives in global market. While conducting the research work various risk factors were
ascertained for which organization need to design unique strategies so as to overcome them.
Arranging the accumulated information in systematic manner was the huge risk faced by
researcher in their project completion. Due to which lot of time is consumed while arranging
them in proper order.
Scope: The scope of the research work is to provide authentic information by gathering
information from qualitative and quantitative method . To gain the productive results Kraft
Foods make changes accordingly in the framed tactics. The information is gathered from
primary data collection and researcher has huge scope in their project. The information is fresh
and is not used by any other respondent in their research topic.
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Resources: Kraft Foods adopts recycling and other ozone-friendly method so that
effective utilization of resources can be done . The necessary resources needed to conduct the
research work are optimized at the fullest. Along with this employees are motivated to perform
better to set tough bench mark for others. (Lauring and Klitmøller, 2017) In order to proceed
with the research project various resources are required such as, human capital , finance, tools
and techniques in order to gather relevant information from the public.
Literature Review:
According to Beverly Bird and Carol Kopp, 2019, globalization refers to as
commercializing and distributing goods, jobs, technology and information across the national
boundaries. It creates huge job opportunities and raises economy of the nation (Definition of
globalization, 2019).
According to Smriti Chand, 2019 , recruitment is defined as the best and productive
way to investigate skilled nominee and stimulating them to apply for the post vacant in a firm.
By this huge applicant apply for the post due to which recruitment process become better
(Definition of recruitment, 2019).
According to Diksha S, 2019, Selection refers to as candidate is categorised into two
parts, one nominee who are to be hired for the vacant post and second participant who are not
alligable for the post. By placing right candidate at the right place it raises productivity level
(Definition of selection, 2019).
According to Jack Hallora, 2019, training is the procedure of interchanging the
information in order to resolve an issue emerging in the firm. Training is provided to tackle the
problems in easy way for productive results (Definition of training, 2019).
P3) Preparing Gantt Chart and WBS
Gantt Chart: This is well known by other name which is Harmonogram. Henry Gantt
was the inventor of Gantt Chart in the year 1910-1915. In this case top level management is
aware about the project schedule (staring and deadline). Gantt Chart lists the work to be
performed on vertical axis while, width of the horizontal bar depicts graphs showing duration of
each activity. And horizontal axis showcase time intervals.
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Work Break Down Structure: WBS is widely adopted by organization as it makes
complex work into simpler task. Here, the task is divided and assigned to the staff members on
the basis of their skills and performance. This directly helps to complete the project in the set
time-frame which is a positive mark for organization. Kraft Food adopts work break down
structure so that staff members can easily achieve the desired set goals and objectives in the cut
throat competitive world. This is the top approach of categorising the whole work into smaller
part that benefit researcher to start and finish the activities in due time frame (Mayfield and
Mayfield, 2017).
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P4)
Qualitative Method: Kraft Foods adopts this approach in order to gain productive
outcomes in the global market. Data collected from this method are fresh and new so it incur lot
of time and money. Along with this lot of fund is needed to conduct qualitative method. IT
provides readers quality information which can be easily captured by the readers as there is no
mathematical figure used in it.
Quantitative Method: In this case there is more use of graphs, diagram and numerical
data. It makes the presentation more attractive and readers is able to understand the information
easily. Information might not be reliable in nature as it is collected from secondary source. As
compare to qualitative method less time and money is needed to conduct it (pearson, 2017).
Kraft Foods is adopting qualitative method to gather information from external
environment it provide more reliable, fresh and authentic data for the research findings. Kraft
Foods took sample of sixty respondents for their research work.
Questionnaire:
Q1) Do you carry knowledge about training, recruitment and selection programmes
performed in Kraft Foods?
A) I am aware
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b) I am not aware
Q2) State positive impact of training, recruitment and selection approach on business
activities by improving them?
a) Boost workforce efficiency
b) Raise productivity
c) Able to meet needs and wants of the consumers.
Q3) What are negative impact of training, recruitment and selection approach on business
activities by not improving them?
a) Decreases productivity
b) Raises workers turn out ratio
Q4) Name some of the competitors of Kraft Foods?
a) Danone
b) General Mills
c) Kraft Foods
Q5) By raising training, recruitment and selection criteria of Kraft Foods which
international requirements can be attained?
a) Customer base can be raised for goods
b) Capturing huge market share
Q6) Is it necessary for Kraft Foods to improve training, recruitment and selection
programmes according to the dynamic environment?
a) Yes
b) No
Q7) Give recommendation to Kraft Foods regarding improving recruitment, selection and
training of their employees to meet International requirements?
P5) Explanation of gathered data by using appropriate tools and techniques.
Theme: Understanding about training, recruitment and selection programmes performed
in Kraft Foods
Q1) Do you carry knowledge about training, recruitment and
selection programmes performed in Kraft Foods?
Frequency
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A) I am aware 20
b) I am not aware 40
A) I am aware b) I am not aware
0
5
10
15
20
25
30
35
40
20
40
Frequency
Interpretation: From the diagram above it can be summarized that from the sample of sixty
respondents twenty answering agreed that they are aware about the phenomena of training,
recruitment and selection. While, remaining forty responsive said that they are not aware about
training, recruitment and selection criteria.
Theme: Positive impact of training, recruitment and selection approach on business activities by
improving them
Q2) State positive impact of training, recruitment and selection
approach on business activities by improving them?
Frequency
a) Boost workforce efficiency 25
b) Raise productivity 10
c) Able to meet needs and wants of the consumers. 25
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a) Boost workforce efficiency
b) Raise productivity
c) Able to meet needs and wants of the consumers.
0
5
10
15
20
25 25
10
25
Frequency
Interpretation: From the above it can be summarized that out of the sample of sixty people
twenty five respondents replied that there is positive impact of training, recruitment and selection
approach on business activities by improving them as it boost workforce efficiency of the staff
members. While, ten said that it raises productivity in the business administration. However,
remaining twenty five replied that organization is able to meet needs and wants of the consumers
by improving training, recruitment and selection approach (Chandor, 2017).
Theme: Negative impact of training, recruitment and selection approach on business activities by
not improving them.
Q3) What are negative impact of training, recruitment and selection
approach on business activities by not improving them?
Frequency
a) Decreases productivity 30
b) Raises workers turn out ratio 30
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a) Decreases productivity b) Raises workers turn out ratio
0
5
10
15
20
25
30 30 30
Frequency
Interpretation: The above stated figure provide the conclusion that out of sample of sixty
respondents thirty commented that by not improving training, recruitment and selection approach
on business activities it decreases productivity which is a negative mark for firm. Whereas, rest
left over thirty answering said that it raises workers turn out ratio if proper training, recruitment
and selection criteria is not carried out in an organization.
Theme: Competitors of Kraft Foods.
Q4) Name some of the competitors of Kraft Foods? Frequency
a) Danone 15
b) General Mills 25
c) Kraft Foods 20
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