Herzing University: Kraft Heinz Business Operations Analysis Project

This project analyzes the business operations of Kraft Heinz, covering multiple facets from mission statements, marketing strategies, and leadership and management to financial analysis, organizational structure, and ethical considerations. The assignment is structured into several units, each focusing on a specific area such as project proposals, organizational analysis, product mix, sales methods, financial performance, social responsibility, and a final project including company, industry and financial analysis. The study incorporates financial ratios, market analysis, and strategic recommendations, providing a comprehensive overview of the company's performance, challenges, and future prospects. The analysis includes an examination of the company's history, product offerings, sales strategies, and its stance on ethics and social responsibility. The final project offers recommendations for investors based on the company's financial and organizational strengths, including future market expectations and potential risks.

Business
operations of
Krafts Heinz
Company

Units 1 and 2 Assignment—Project Proposal

Mission statement, Marketing, Leadership and Management
and Operations Management and Information Technology
 Mission statement-The mission statement of Kraft Heinz implies the steps and measures to be
undertaken in order to meet the goals and objectives in a strategic manner thereby helping Kraft
Heinz to emerge as a pioneer in the respective market and industry.
 Marketing-The scenario and conditions of the market and the business environment play a vital
role in the progress and growth of Kraft Heinz as far as the generation of profits as a result of
sales and marketing of the products and services are concerned.
 Leadership and Management-The effective leadership and management in terms of the
treatment of employees would result in the fostering of amicable relationship between employers
and employees’ thereby leading to the incredible modus operandi of Kraft Heinz as far as the
implementation of the strategy is concerned.
 Operations Management and Information Technology-It is observed that the
implementation of Information Technology at the organisational level of Kraft Heinz would help in
the efficiency of Operations Management to a significant level thereby facilitating the ease of
completion of the projects of Kraft Heinz in a timely manner.

Accounting and financial analysis, Business law, responsibility and
ethics
 Accounting and financial
analysis-The management of
finances of Kraft Heinz helps
in the recording of the
availability of the monetary
resources of Kraft Heinz
(Chandra, 2017).
 Business law,
responsibility and ethics-
The applicable business law,
ethics and responsibility help
in the addressing of the issues
related to the malpractices on
part of Kraft Heinz.
2016 2017 2018
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
Profitability Ratios
Operating profit
margin
Return on Equity
Net Profit

Unit 3 Assignment
Organisational Analysis of Kraft
Heinz

Organisational mission and vision, Organisational structure, Management
chart
 Organisational mission
and vision-The Kraft
Heinz Company is
considered to be a
global leader in the field
of food and nutrition as
it offers a large variety
of products.
 Organisational
structure-
Organisational structure
have direct influence on
how effectively the
company operates
within its industry

Competitors’ analysis, Company analysis
 Diversity in workforce-Kraft Heinz considers diversity to be very
crucial for sustainable business growth and development.
 Leadership-It is important to the company to ensure that its
workforce is reflecting the face of consumers and particularly, in its
leaders.Management
 Management-The culture of Kraft Heinz is a culture that is based on
the performance driven people who grow at their own speed.

Unit 4 Assignment

About the Organization, Product Mix, Sales Methods
,
 About the Organization-The Kraft Heinz is a food organization
formed by the merger of two separate organizations, namely Kraft
Foods and Heinz.
 Product Mix- Oscar Meyer, Ore Ida etc.
 Sales Methods-The collection of the brands of the products of Kraft
Heinz are present in order to match the fast-paced lives of the
customers present around the world.

Marketing Mix
 Products-The products of this organization are identified above.
Apart from all these, the organization also sales ketchups of Heinz
and processed cheese products of Kraft.
 Place-Kraft Heinz is one of the most established brands in the
segment of food and beverage sector, and has presence in a number
of countries around the world.
 Price-In the context of the prices of the products, the organization
has to face tough competition from its competitors.
 Promotions-Kraft Heinz has followed and maintained various
marketing policies with the intention of creation of brand awareness
among the customers who are globally present.

Unit 5 Assignment
Financial Analysis---Kraft Heinz

Overview, Business segments and Achievements, Ratios
,
 Overview-The Kraft Heinz is an American Based company which is
an amalgamation of Kraft Foods and Heinz based in Chicago, Illinois.
 Business segments and Achievements-Currently the company is
operating in United States, Canada, Europe and Rest of the world and
in terms of the region the company covers the Asia pacific and Latin
American region the most.
 Ratios-Ratio Analysis is the technique, which is used by the company
to get an insight of the financial health of the company.