Strategic Management Report: Krispy Kreme Case Study Analysis

This report provides a comprehensive analysis of Krispy Kreme's strategic management practices. It begins by outlining the strategic management process and key concepts, including the use of the Competitive Profile Matrix, External Factor Evaluation, and Internal Evaluation Matrix. The report then delves into the company's mission, vision, and objectives, evaluating the strategies employed. A SWOT analysis is conducted to identify both the positive and negative environmental factors impacting Krispy Kreme, as well as future opportunities. The report also examines marketing strategies, specifically the Boston Consulting Group (BCG) matrix. The analysis concludes by highlighting the competitive risks and advantages, particularly the importance of brand value. Finally, the report offers recommendations for future strategic implementation to enhance long-term success, based on the evaluation of their strategies.

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of the student
Name of the university
Author name

1STRATEGIC MANAGEMENT
Summary
This report discussed about the strategic management process and concepts practiced by
Krispy Kreme. Various theories and models such as competitive profile matrix, external factor
evaluation and internal evaluation matrix are being used in this report. in addition to these
theories, the mission, vision, objectives and the strategies being practiced by the organization are
also being evaluated in this report (David, David and David 2014). In order to determine the
positive and negative environmental factors of Krispy Kreme, SWOT model is being used. This
also helped in determining the future opportunity of them. In accordance to these identified
opportunities, various recommendations are being discussed in this report, which will help the
organization to tap the future opportunities effectively.
Apart from above stated theories, some of the models in relation to their marketing are
also discussed and evaluated in this report. Boston Consulting Group (BCG) matrix is such
marketing models being used in this report (Rudnicki and Vagner 2014). This report found that
Krispy Kreme is having the risk of increase in the competition in the market and thus should
have effective strategies in order to cut off the intensity of the competition. Moreover, it is also
being concluded that the brand value of them is the key and major competitive advantage that
should leveraged by them in order to enter in new markets and to penetrate in the existing market
(Schilke 2014). Various strategies in relation to the evaluation of their strategies are discussed in
this report and it is expected that effective implementation of these strategies will help them in
the long term.

2STRATEGIC MANAGEMENT
Reference
David, M.E., David, F.R. and David, F.R., 2014. MISSION STATEMENT THEORY AND
PRACTICE: A CONTENT ANALYSIS AND NEW DIRECTION. International Journal of
Business, Marketing, & Decision Science, 7(1).
Rudnicki, W. and Vagner, I., 2014. Methods of strategic analysis and proposal method of
measuring productivity of a company. Zeszyty Naukowe Małopolskiej Wyższej Szkoły
Ekonomicznej w Tarnowie, (2 (25)), pp.175-184.
Schilke, O., 2014. On the contingent value of dynamic capabilities for competitive advantage:
The nonlinear moderating effect of environmental dynamism. Strategic management
journal, 35(2), pp.179-203.