IT 396-44: Analysis of Kroger's Management Information Systems Project

This project provides a comprehensive analysis of The Kroger Company's Management Information Systems (MIS), focusing on their implementation of the Oracle Agile Product Lifecycle Management (PLM) system. The study investigates various aspects, including the company's background, project description, and detailed evaluation of its information system, technical details, and business information. It explores how Kroger utilizes Oracle Agile PLM to improve customer experience, manage its database, accelerate product innovation, maximize profitability, and optimize its global network. The project also examines the DBMS structure, business model, and the impact of the system on the company's operations and competitive advantage. Findings are summarized, and recommendations are provided, offering valuable insights into Kroger's strategic use of technology for operational efficiency and business growth.

Running Head: IT 396-44 MANAGEMENT INFORMATION SYSTEMS
MIS Final Project – The Kroger Company
Name of the Student:
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Table of Contents
Section 1 - Description of the Company..........................................................................................2
Section 2 – Project Description.......................................................................................................3
Section 3 – Description of the areas to be Investigated and Evaluated...........................................5
I. Information System (DBMS system)...................................................................................5
II. Technical Information..........................................................................................................5
III. Business Information........................................................................................................7
IV. The DBMS Structure and the Business Model.................................................................8
V. The DBMS System and Competition.................................................................................10
Section 4 – Summary of the findings............................................................................................10
Section 5 – Recommendations/Suggestions..................................................................................11
References......................................................................................................................................12

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Section 1 - Description of the Company
The Kroger Company was founded in the year 1883 by Barney Kroger with the use of
$372 at 66 Pearl Street in the Cincinnati downtown region (thekrogerco.com, 2017). Barney was
a son of the merchant and invested his whole life savings for opening the grocery with a simple
motto of selling particular things and not selling anything that he himself would not want to buy.
The Kroger Company has been following the same motto even after 130 years of foundation.
The Kroger Company evolved well from a simple grocery store to one of the giants of
supermarket business. The Kroger Company has been following a similar witticism even
following over century old traditions of establishment. The Kroger Company developed well
from a basic market to one of the goliaths of grocery store business. It has secured a wide
assortment of configurations and items for fulfilling the consistently changing requirements of
their clients. It has covered a wide variety of formats and commodities for satisfying the ever
changing needs of their customers. The Kroger Company has over 2800 stores in the 35 states
and it raked an annual sale of over $115 billion. With only 2 dozens of banners and amazing
annual turnover, the Kroger Company is one of the largest global retailers in the world. The
Kroger Company has been utilizing two divisions of offices specifically Bakeries and Meat and
Seafood shops. The Kroger Company has been using two divisions of departments namely
Bakeries and Meat and Seafood shops. The Kroger Company has been pushing quality over
quantity as the key requirement for gaining more profit (Hartquist, 2011). Mr. Kroger even
realized that by using his own bakery, he would be able to provide his customers with bread at
reduced price.
In the year 1901, the Kroger Company had its own bakery along with the retail store and
it became the first company to do so. He even introduced some of the products he sold at the

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store. For example, the tangy sauerkraut that became hugely popular among his German
Customers was actually made by his mother from the large amount of cabbages he bought from
the farmers. The Kroger Company has been pushing quality over amount as the key necessity for
increasing more benefit. Mr. Kroger even understood that by utilizing his own particular pastry
kitchen, he would have the capacity to furnish his clients with bread at diminished cost
(thekrogerco.com 2017). The Kroger Company had its own particular pastry kitchen alongside
the retail location and it turned into the principal organization to do as such. He even presented a
portion of the items he sold at the store. For instance, the tart sauerkraut that turned out to be
tremendously famous among his German Customers was really made by his mom from the huge
measure of cabbages he purchased from the agriculturists.
Section 2 – Project Description
The study had covered the analysis of the Kroger Company and its information system
used for the maintenance of the information and data related to their operations. The study had
covered the explicit survey of the online valid resources for gathering information regarding the
Kroger Company (Agile Product Lifecycle Management | Oracle, 2015). The Kroger Company’s
main website had provided the insights and briefs of the company and their activities. The
Kroger Company had transformed from a single retail store to one of the largest supermarket
chains of the world. It had deployed many improved facilities and technologies for achieving the
same. The Kroger Company had changed from a solitary retail location to one of the biggest
general store chains of the world. It had sent many enhanced offices and innovations for
accomplishing the same. The sending of the viable and enhanced useful procedures had been
useful in framing the advancement of the Kroger Company. The ramifications of the
advancement models would be inferred for securing the improvement of the operations of the

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association. The deployment of the effective and improved functional processes had been helpful
in forming the development of the Kroger Company. The implication of the development models
would be implied for protecting the development of the operations of the organization
(Balasubramani, Iyer, Krishnan, & Kovvuri, 2016). The integration of the operations was
implied for protecting the development of the system integration and providing the development
of the operations. The deployment of the operations would be implied for forming the
employment of the improved processing and the development of the effective processing and
analysis. It is very important for forming the magnificent development of the system
implementation and development.
The analysis of the processes would be implied for developing the integration of the
operations and forming the analysis of the operations and development. The study has used the
website of Oracle for extracting information of the use of DBMS system for the Kroger
Company (Wardzinska et al., 2015). The examination has utilized the site of Oracle for removing
data of the utilization of DBMS framework for the Kroger Company. The ramifications of the
DBMS arrangement of Oracle had been principally utilized for framing the combination of the
current information and data for the association. The implication of the DBMS system of Oracle
had been primarily used for forming the integration of the existing data and information for the
organization. The coordination of the operations was inferred for securing the advancement of
the framework combination and giving the improvement of the operations. The organization of
the operations would be suggested for shaping the work of the enhanced handling and the
improvement of the powerful preparing and investigation. It is vital for framing the glorious
improvement of the framework execution and advancement (Abrahamsson et al., 2017). The

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investigation of the procedures would be inferred for building up the combination of the
operations and shaping the examination of the operations and improvement.
Section 3 – Description of the areas to be Investigated and Evaluated
I. Information System (DBMS system)
The Kroger Company has employed the use of Oracle based Agile Product Lifecycle
Management System (PLM) for improving the customer’s experience and gain control over their
database (Garrison, 2015). The Oracle based Agile PLM system had been used by over 65,000
customers on a global scale. The complete, integrated and open system of Oracle has provided
ease of enterprise applications for the Kroger Company. The Oracle has provided the secure
paths for the Kroger Company to be benefitted by the implication of the advanced technologies
and improved business performances. The commitment of the Kroger Company towards its
customers for continuous investment and development has been the current offerings of the
application. The implication of the comprehensive enterprise solution of Oracle’s Agile PLM
had helped in managing the product value chain for the Kroger Company. The product’s
requirements have been changed and became more complex than ever (Kofahi & Alryalat,
2017). However, the system of PLM had helped them in innovating and developing along with
profitable and comprehensive solution.
II. Technical Information
The benefits of using Oracle based Agile PLM system for the Kroger Company are given
below,

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Acceleration of product innovation: The use of the Oracle based Agile PLM system
had helped the Kroger Company for increasing the probability of the product innovation
(Evelson, 2015). The use of the system would provide the ease of effective product innovation
and development for the Kroger Company. The acceleration of the product innovation would be
helpful for developing the smart processing system for the integration of the operations.
Maximizing the profitability: The use of Oracle based Agile PLM system had provided
the scope for increasing the profits by the increment of the overall revenue generation for Kroger
Company (Meszaros et al., 2016). The analysis of the data and information provides the
information for the development of the operations and form the support of the improved system
development for the Kroger Company.
Management of the records: The Oracle based Agile PLM system had been helpful for
the Kroger Company for the integration of the information and forming the improved
management of the records. The use of the system had provided the scope for the development of
the effective management of the records and data stored by the Kroger Company.
Improvement of the products: The improvement of the products would be implied for
forming the development of the services to the customers of the Kroger Company. The
integration of the data stored in Oracle based Agile PLM system had provided the support for the
development of the products (Lindvall et al., 2016). The improvement of the products would
help in attracting more customers and also it would help in attaining the customer’s satisfaction.
Optimizing the global network: The use of Oracle based Agile PLM system had
provided the scope for the development of the global network for the Kroger Company. The
Kroger Company would provide the scope for the integration of the effective and improved

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operations across the globe and forming the development of the activities of the Kroger
Company.
III. Business Information
The Kroger Company has been using the development of the technology for the
innovation of their functions and operations (Anju & Swathi, 2016). The Kroger Company
evolved well from a simple grocery store to one of the giants of supermarket business. The
Kroger Company has been utilizing two divisions of offices specifically Bakeries and Meat and
Seafood shops. It has also formed the development of the operations and implication of the
effective and improved functional development for the company. The dedication of the Kroger
Company towards its clients for constant venture and improvement has been the present
offerings of the application. The ramifications of the far reaching undertaking arrangement of
Oracle's Agile PLM had helped in dealing with the item esteem chain for the Kroger Company
(Burseth, 2015). The item's necessities have been changed and turned out to be more intricate
than any time in recent memory. Be that as it may, the arrangement of PLM had helped them in
improving and creating alongside productive and extensive arrangement. The utilization of the
Oracle based Agile PLM framework had helped the Kroger Company for expanding the
likelihood of the item development. The utilization of the framework would give the simplicity
of powerful item advancement and improvement for the Kroger Company. The examination of
the information and data gives the data to the advancement of the operations and frame the help
of the enhanced framework improvement for the Kroger Company. The Oracle based Agile PLM
framework had been useful for the Kroger Company for the combination of the data and shaping
the enhanced administration of the records. The change of the items would be suggested for
shaping the improvement of the administrations to the clients of the Kroger Company. The

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reconciliation of the information put away in Oracle based Agile PLM framework had given the
help to the advancement of the items (Mahmudimanesh, Naseri & Suri, 2014). The Kroger
Company would give the extension to the coordination of the powerful and enhanced operations
over the globe and framing the improvement of the exercises of the Kroger Company.
IV. The DBMS Structure and the Business Model
The Oracle based Agile PLM framework used by the Kroger Company would be helpful
in developing the integration of the existing operations and forming scope for building improved
services for the organization. The structure of the DBMS and the business model is given below,

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Oracle based Agile PLM System
Agile Product Quality
Management
Agile Product Portfolio
Management
Agile Product Cost
Management
Agile Engineering
Collaboration
Oracle Product Lifecycle
Analytics
Oracle PLM Cloud Strategies
Agile Product Collaboration Agile Product Governance
and Compliance
Figure 1: DBMS structure of Oracle based Agile PLM System
The Oracle based Agile PLM System of the Kroger Company includes the agile product
collaboration, agile product quality management, agile product governance and compliance,
agile engineering collaboration, agile product portfolio management, agile product cost
management, oracle product lifecycle analytics, and oracle PLM cloud strategies (Hauder, Roth,
Schulz & Matthes, 2014). These components would be helpful for the development of the

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operations of the organization and improving the customer’s experience of shopping at the retail
giant.
V. The DBMS System and Competition
The Kroger Company has faced the gradual increase of the market capture and
development of the organization along with increase of number of customers (Muntean, 2014).
The Kroger Company has employed the use of Oracle based Agile Product Lifecycle
Management System (PLM) for improving the customer’s experience and gain control over their
database. The integration of the information had helped in forming the development of the
operations of the organization and forming the implication of the advanced processing and
development. The Kroger Company has seen the growth in the market in terms of numbers of
customers, increase of the revenue generation, and overall customer satisfaction. The
organization has even faced the development of the improved functional analysis. The DBMS
system had been helpful in developing the integration of the existing operations and forming
scope for building improved services for the organization (Keyes, 2014). The Kroger Company
evolved well from a simple grocery store to one of the giants of supermarket business. The
Kroger Company has over 2800 stores in the 35 states and it raked an annual sale of over $115
billion.
Section 4 – Summary of the findings
The Kroger Company had evolved well from a simple grocery store to one of the giants
of supermarket business due to use of the innovation in technology and operational strategy. The
study had covered the explicit survey of the online valid resources for gathering information
regarding the Kroger Company. The Kroger Company’s main website had provided the insights

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and briefs of the company and their activities. The study has used the website of Oracle for
extracting information of the use of DBMS system for the Kroger Company. The examination
has utilized the site of Oracle for removing data of the utilization of DBMS framework for the
Kroger Company. The Kroger Company has employed the use of Oracle based Agile Product
Lifecycle Management System (PLM) for improving the customer’s experience and it had
resulted in forming the benefit of acceleration of product innovation, maximizing the
profitability, management of the records, improvement of the products, and optimizing the global
network. The Oracle based Agile PLM System of the Kroger Company had included the agile
product collaboration, agile product quality management, agile product governance and
compliance, agile engineering collaboration, agile product portfolio management, agile product
cost management, oracle product lifecycle analytics, and oracle PLM cloud strategies.
Section 5 – Recommendations/Suggestions
Some suggestions for the improvement of the existing system of Kroger Company are
given below,
Cloud Security implementation: The implication of the cloud structure security would
be required for integrating the development of the operations and implication of the advanced
protection. The cloud structure of Oracle would require protection from external infiltration and
other security issues.
Use of Social Media for Promotion: The use of social media platform would help the
Kroger Company for developing improved functions and imply the development of the
operations of the organization. The social media platform is helpful for getting feedbacks from
the customers and developing effective strategies for the operations.