This report analyzes KSG Innovations, focusing on diagnosing forces of change in the men’s shirt industry and its influence on the Plastiwear opportunity. It explores open, incremental, radical, and disruptive innovation types, classifying GreenPlastics as disruptive. The report identifies innovation champions within KSG, assesses the innovation climate, and examines organizational blockages. It differentiates between perceptual, process, and environmental blockages, highlighting their presence within KSG. Finally, the report discusses the lack of an innovation strategy at KSG and advises on creating and implementing a comprehensive innovation strategy, including resource allocation and value creation for customers. The analysis uses the case study to support the findings and recommendations.
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