Kuoni Tour Operator: Implementing Effective Change through Leadership

Desklib provides past papers and solved assignments. This report analyzes leadership approaches to change management at Kuoni.

UNDERSTANDING LEADING
CHANGES IN RESPECT OF KUONI
TOUR OPERATOR
TASK 3

TOPICS COVERED:
1. Apply different leadership approaches to dealing with change
in a range of organisational contexts
2. Evaluate the extent to which leadership approaches can
deliver organisational change effectively

1. INTRODUCTION
For simplifying the complicated process in an organisation
change management models are applied. Using these models
managers and leaders of the organisation is supported to
identify and understand various stages of change

2. SOME MODELS FOR CHANGE MANAGEMENT
• Kurt Lewin Change Management Model
• Kotter’s Change Management Model

1.KURT LEWIN CHANGE MANAGEMENT MODEL
Stages: Unfreeze, Change and Freeze.

2.KOTTER’S CHANGE MANAGEMENT MODEL
.
Stages
1. Increase urgency: Urgency is created in the organisation for
motivating the employees for attaining organizational aims and
objectives.
2. Team Building: Right employee is selected for forming the team
with respect to their skills, knowledge, and commitment.
3. To establish vision: Management of the organisation must
develop the most appropriate vision by considering various
strategies, creativity within the organisation.
.

CONTINUE….
4. Establishing communication : Proper communication is required for
discussing the changes with employees, customer and stakeholders.
5. To move things: Management should be supportive to the employees
encouraging change.
6. Short term goals: The Aim of the organisation must be subdivided into
small targets to attain more accurate results.
7. Never give up: Persistence is the key to attain success.
8. Change Incorporation: Changes in the organisation must be undertaken
considering workplace culture

RELATION BETWEEN CHANGES AND LEADERSHIP
• Both leadership and changes are quite interrelated.
• Changes are necessary for organisation to surviving in the present
competitive business world.
• Leaders plays an significant role to achieve the most desired output.
• According to the situation demand the leaders must different
leadership style for change management

COMMON LEADERSHIP STYLES
• Authoritative Leadership Style: The leaders are responsible for
making proper decisions considering the situation without having
employee’s concern.
• Transactional Leadership Style: The leaders introduce reward
system for motivating the employees for effective work competition.
• Transformational Leadership Style: The leaders in this style
encourage the employees for performing various activities and tasks
even out of their comfort zone
• Situational leadership theory: The leaders chose to apply different

LEADERSHIP APPROACHES FOR SUPPORTING
ORGANISATIONAL CHANGE
• Leaders and managers of Virgin Holiday can chose to apply the approach of situational leadership.
• Situational leadership the leaders of the organization can effectively deal with various internal as
well as external factors.
• The changes in the organization must be fairly effective and must be in favor of Virgin Holidays and
employees along with the customers.
• Situational leadership will be very helpful to the employees as it will be provide motivation to them
for enhancing their efficiency and productivity that will directly reflect on achieving the targets and
objective of Virgin Holidays.
• Morally encouraged employees are very beneficial for the organisation for increasing the overall
productivity of the organisation increasing the revenue earned. I
• The Kotter’s change model can be apply for supporting the managers and leaders for effective
change management.

REFERENCES
• Burnes, B., 2015. Understanding resistance to change–building on Coch
and French. Journal of Change Management, 15(2), pp.92-116.
• Hayes, J., 2018. The theory and practice of change management.
• Burke, W.W. and Noumair, D.A., 2015. Organization Development
(Paperback): A Process of Learning and Changing. FT Press
• Slack, N. and Brandon-Jones, A., 2018. Operations and process
management: principles and practice for strategic impact. Pearson UK..
• Neves, P., Almeida, P. and Velez, M.J., 2018. Reducing intentions to resist
future change: Combined effects of commitment‐based HR practices and
ethical leadership. Human Resource Management, 57(1), pp.249-261.