Business Development Plan: Kuoni's Congress Centre Event

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Multi-destination product
launch at the Congress
Centre

Table of Contents
• Slide 3: Introduction
• Slide 4: Discussion
• Slide 9: Conclusion
• Slide 10: Bibliography

Introduction
• The rooms and halls
specifications required by
different events are different
in terms of capacity,
locations and other
amenities. However, Kuoni
Destination Management
offers their consumers with
new architectural modelled
rooms and conference halls.

Discussions
Objective
• The objective of Kuoni Destination
Management is to build a multi-
destination product launch, at the
Congress Centre, 28 Great Russell
Street, London.
• The greatest attraction, which the
company is going to offer to their
welcoming guests and other people, is
that they are going to display their
business exhibition live in large 103”
plasma screen.
Resources
• The main resources, which the company
is going to focus in order to attract more
customers and enhance their
profitability, are cruise, leisure tourism,
heritage and culture.

Event activities
• Overall discussion about the plannings and
business objectives
• Product pitching of various products and
services that are being provided by the
company.
• Special buffet arrangements for the
welcoming guests and business partners
• Special performance at the closure of the
programme.
Indicated Exhibition Services
• Firstly, the complete discussion about the
planning of the business will be discussed.
• This includes discussion of the services and
facilities, which will be offered by the
company in cruise.
• This includes shopping malls, cinema halls,
swimming pools, casinos services, and
other attractive services within the cruise.
• The cruise service will be made available
for 20 days within a month.

Target audience
• The company is going
to target mostly those
consumers who like to
travel a lot.
• These mainly include
people of age 25-40.

Event deliverables
• As per the above-mentioned plan it is
expected that the company will be going to
earn a lot of profit at the same time will
improve their brand image and reputation.
Accommodation layout
• Exhibition stands
• Hotels rooms’ specification

Budget planning
Factors Budget
Planning € 3500 (Approx)
Buffet meal € 6500 (Approx)
Targeting audience € 750 (Approx)
Business pitching € 75000 (Approx)
others € 5000 (Approx)
Total € 90750 (Approx)

Conclusion
• From the above the study it can be concluded
that the company is going to earn a lot of
profit. In addition it is also predicted that
whatever audiences the company has target,
will be attracted to the company’s products
and services.

Bibliography
• Lee, M.J., Lee, S. and Joo, Y.M., 2015. The effects of exhibition
service quality on exhibitor satisfaction and behavioral
intentions. Journal of Hospitality Marketing &
Management, 24(7), pp.683-707.
• Song, G., Khan, F. and Yang, M., 2019. Probabilistic assessment
of integrated safety and security related abnormal events: a case
of chemical plants. Safety science, 113, pp.115-125.
• Butler, R., 2018. Risk and safety challenges for religious tourism
and events.
• Taylor, D.C., Snipes, M. and Barber, N.A., 2018. Indicators of
hotel profitability: Model selection using Akaike information
criteria. Tourism and Hospitality Research, 18(1), pp.61-71.