K-W Legacy: Fact Sheet, Background, and Initiative Analysis Report

This report provides a comprehensive overview of the K-W Legacy, a charitable initiative founded in 2014 with the motto "Good Friends, Greater Deeds." Initially partnering with St. Jerome's Alumni for a golf tournament, the initiative expanded to involve all 15 local high schools in the Waterloo region, raising over $360,000 through four tournaments and distributing 52 scholarships of $5,000 each. The eligibility criteria for scholarships include financial need, good citizenship, and involvement in sports or community service. The report highlights the upcoming fifth annual event in September, the "Top Home Chefs" initiative in support of the Men's Suicide Council, and other initiatives such as affordable housing and grade 8 scholarships. Financial facts indicate that the total donations raised are expected to exceed $600,000 by the end of the year. The report also includes a press release and media pitch, emphasizing the need for media coverage to promote the initiative and attract donations. The K-W Legacy is a charity with no overhead, ensuring 100% of proceeds go to local charitable initiatives. The report concludes with contact details for further information and references to relevant sources.

Running head: COMMUNICATION
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Name of the Student
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FACT SHEET
ORIGINS
 K-W Legacy was founded in 2014, with the sole aim of starting up a charitable
initiative with the use of its founders’ network.
 The motto of this initiative has ever since been, “Good Friends, Greater Deeds”.
 Initially started with a tie up with St. Jerome’s Alumni, to host its golf for
scholarships program.
 The first event raised more than $100,000 dollars for scholarship.
Background
 Today, K-W Legacy involves all of the 15 local high schools.
 It has raised over $360,000 over the course of four tournaments, held in Conestoga
Golf and Country club.
 It has provided 52 scholarships of $5,000 to each student in the Waterloo region.
 The eligibility criteria involves being good citizens, and in financial needs.
Candidates have to be good at sports or running, and have to describe their good
deeds in an essay form, and also what their future legacy would be.
 This year more than 5,000 kids were eligible, with candidates highlighted by local
high schools guidance departments and administration.
 12 were presented with awards in the spring by K-W Legacy selection criteria.
Upcoming event
 The next event is the 5th annual event and is set to take place in September.
 It is expected to raise $5,000 dollars in donations.
 The annual recruitment night is coming up on 17th June.

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Other initiatives
 Launched Top Home Chefs initiative in support of Men's Suicide Council in 2018.
 It is identified by Waterloo Region Suicide Prevention Council.
 It features 50 top home chefs.
 Produces samples of their favourite dishes, which is sampled by 450 people.
 The event is judged by local Foodies like Chef D and Dana Shortt of Dana Shortt
Gourmet.
 Winner gets the Top Chef apron.
 In the first year, the event raised over $45,000, for the Men’s Suicide Council, and
raised another $45,000 in the latest event held in May.
 Considering other issues in its deliverables, such as affordable housing, grade 8
scholarships for 150 local grade schools.
 Interested in links to endowment funds or people looking to leave a Legacy in their
wills or estate planning.
Miscellaneous financial facts
 Total donations raised by K-W Legacy from both events over the past five years is
expected to exceed $600,000 by the end of this calendar year.
 Participation is $175 for Golf for Scholarships event in September. Top Chef tickets
are $125 and sells out in days.
 It's a charity with no overhead, and 100 per cent of the proceeds go to local charitable
initiatives.
Call for action
 For donations: kwlegacy.ca
 For queries: [e-mail]

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 Social media: @LEGACY_KW

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Press release
KW LEGACY
FOR IMMEDIATE RELEASE
JULY 2, 2018
Waterloo Charitable Initiative Does Wonders
The case of KW Legacy
Waterloo, CN: KW Legacy was founded in 2014, with the objective of providing
scholarships to deserving students in financial needs. It started off with St. Jerome’s Alumni
to host the golf for scholarship events. The initial event raised over a $100,000 and when it
went on to include all of the 15 local high schools, the event raised over $360,000 over the
course of 4 years.
The next golf for scholarship event is set to take place in the month of September, and is
expected to raise over $500,000 this time. The main thing to note in this context is the fact
that the initiative has helped numerous students to get scholarships for higher studies. Thus
far, it has given scholarships worth $5,000 each to 52 students in the region of Waterloo.
However, this initiative has a certain criteria for participants. This involves students who are
in need of a financial aid in their studies, with significant talent in running or any other sport.
They have to write an essay on how they have made a difference in the community and how
they would anticipate their future legacy. Participation is $175 for Golf for Scholarships
event in September. Being a charity with no overheads, the entire 100% of the proceeds get
transferred to the local charitable initiatives.
The initiative is also looking at other factors, such as working with the Men’s Suicide
Council, to host Top Home Chef, and looking for solving other issues such as affordable
housing. At present, the initiative expects to raise $600,000 dollars across all of its initiatives,

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and its Annual Recruitment Night is coming up on June 17, looking for more local volunteers
and support.
KW Legacy
Jose Medina | Creative Manager
kwlegacy.ca. | email [e-mail].

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Media Pitch
Dear,
KW Legacy has been closely working with the network of its founders over the last five
years, to create scholarship opportunities for students who are in need of a financial aid for
their higher studies. Currently, research suggests that there are over 100,000 students in
Canada, who are in need of financial aids to pursue higher education. This is where KW
Legacy steps in.
With its Golf for Scholarship events, we make sure that students get a chance at earning
scholarships, through the medium of sport. The eligibility criteria involves being in need of a
financial aid for the purpose of pursuing higher studies, while also having to write an essay
on how students think they have made a difference in the society, and how they think their
future legacy would turn out. The participation fee includes $175.
The initiative had raised $360,000 in its last year’s golf for scholarship, and is expected to
raise over $500,000 for the same, this year. Already having provided scholarships worth
$5,000 to 52 local Waterloo students over the course of the event, the initiative expects to
increase the number multifold this year around, which is why a wide media coverage is
required. The next event is set to take place in the month of September, and the main thing
which is required at this point is popularity of the event, so that people can be aware of the
initiative, and make the donations in large numbers, to help us provide more scholarships this
year, as it marks our fifth annual event. There is no overhead involved in this initiative, and
therefore, the 100% of all donations are utilized in the charitable activities.
KW Legacy also conducts events in support of Men’s Suicide Council, in the form of Top
Home Chef, and is also looking to expand its charitable initiatives. The upcoming recruitment

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night is due on June 17, which would also need some media coverage, since the initiative
needs more support than ever before, as it marks the fifth year.
Interesting angle to explore: A chance at scholarships in Waterloo.
Kindly revert if this sounds like a good fit. Thanking you,
Jose Medina | Creative Manager
kwlegacy.ca. | email [e-mail].

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Contact details for media interviews
Email: [e-mail]
Twitter: @Legacy_KW

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References
Berger, J., Motte, A., & Parkin, A. (Eds.). (2009). The price of knowledge: Access and
student finance in Canada. Canada Millenium Scholarship Foundation.
Legacy - Welcome To KW Legacy. (2019). Retrieved from http://www.kwlegacy.ca/
Stovall, J. G. (1985). Writing for the mass media. Prentice-Hall.