La Familia Bakery: Comprehensive Business and Marketing Plan

This assignment presents a comprehensive business and marketing plan for La Familia Bakery. The plan begins with an overview, mission, vision, and objectives, followed by a situational analysis including strengths, weaknesses, opportunities, and threats. The core of the plan focuses on the STP (Segmentation, Targeting, Positioning) strategy, outlining the target market, marketing mix (7Ps), and promotional strategies, including social media and happy hour offers. The plan also incorporates a PESTEL analysis to assess political, economic, social, technological, environmental, and legal factors affecting the business. The product range includes various cakes, sweets, and other bakery items, emphasizing quality ingredients and attractive packaging. The pricing strategy involves competitive pricing, and the location is planned in central London. The plan also includes financial projections and monitoring and control mechanisms, aiming to enhance brand awareness, increase sales, and establish a strong market presence. Overall, the plan aims to provide high-quality products and services while ensuring customer satisfaction and brand sustainability.

Starting a business and Fundamentals of Marketing
Overview
La Familia is the bakery business that will offer the varieties of product to
their customers. It will include cakes with diffraction different variants and
flavour which will include Batterberg Cake, Victoria Spong Fruit cake etc.
Along with those this cakes, La Familia will also provide range of sweets like
Aero, Wine gums, Jelly Babies etc.
Mission
Mission of the La Familia is To provide quality cake and sweet with
affordable price range and company's commitment is to provide best fast
services to their customers.
Vision La Familia vision is to never compromise with product quality and
rise their brand awareness among their customers.
Objectives To enhance their brand awareness on the global market till the end
of 2021. To increase sales of their product by 10 percent till the end of 2021
STP plan
Segmentation Marketing team of the La Familia will find out the segments on the basis of the personal characteristics of their target customers for
examples- gender, occupation, age and their malarial status etc. this all segment will be placed upon the expected revenue, it will generate and how much
it will be profitable and the factors affecting their willingness to buy the product. According to segmentation, the selected target customer segment will be
the people of all age group from kids to adults and for the middle to upper income level.
Targeting Target will be all kind of age group but mostly company will target the customers between the age group of 18 to 24. their will be various
strategies will be used by the company to promote their product and services. They will offer customers cakes to their customers also with the additional
offers to attract the target group customers.
Positioning La Familia wants to show their presence and create their names within the market where they are operating their business. Marketing team
will use the strategies to highlight their USP of the product and services to their target customers. By providing the quality product and services to their
customers they will rise their name within the market.
Marketing mix of the La Familia covers 7 elements like Price, product, place, promotion , physical evidence, process. It also
covers the tactics and set of action which company used to promote their product and services.
Product La Familia offers varieties of the product and services to their customers that include Sweets and cake. Their product is
made up of high quality of ingredients, that attract customers to buy product and services from them. La Familia will also add
some new cakes and they will also have pancakes with the different tastes, cookies, Muffins, jellies for the children, main meals.
The delicious traditional Moldavian pies and many other cooked with much love. attractive packing will be designed so customers
can attract thorough the cakes and it Will look premium cake with the lower prices.
Price Currently La Familia is using the Penetration pricing strategy but now they will use the competitive pricing strategy, so they
can help customers to satisfy their needs and demand. Company will provide their products in affordable price range with the
premium quality and packing.
Place The new business plan of the La Familia will be initiate in the centre of the London east. It will be small in size but with the
times company will expand their business more within the other part of the U. People in the London centre are like top eat the
cake and related products. Moreover, the objective of the institution are met in the next 3 years then it will assist to operate the
unit of La Familia within new country and as a result, brand image will be sustained.
Promotion Marketing team of the La Familia will use various strategies and promotional tools like social media platform, and
they will also provide combo offers. Online social media strategy will also be used by the company to attract customers. They will
target the customers in their area, so they can be aware about the La Familia and offers will help to attract the customers. Happy
hour offer will also be added by them where customers will get huge discount and unlimited eating offers in limited price range.
social media is cost effective ad company can easily target the customers to buy their product and services and help them to
expand their business.
People La Familia will need to manage the skills with their staff and for that they will provide them skill based training so they can
develop new skills and provide fast services to their customers. Training session will be given every moth so staff will improve
their skills more.
Physical evidence La Familia is building a menu card, tables, uniforms and it can be considered as their physical evidence and their
website also an evidence of their presence within the market.
Process La Familia will follow the smooth system to make their cake and other bakery items to ensure the product quality.
Strength Quality cakes with varieties of flavour
Weakness Small range of products and services.
Opportunities Online store can create good opportunity for the company.
PESTEL ANALSIS
Political There are various political factors that must have impact on the Business of La Familia. For
examples changes in Tax structure, new polices etc. It is necessary for the company to work according
to the polices made by the government to have positive influence.
Economical Economical factors like rising in prices of commodities can have negatives impact on the
company because it will increase the prices of product sell by the La Familia company but fall in prices
of raw material can have positive impact and company can provide cake in lower prices.
Social Customers trend change with the times and it is necessary for the company to understand
the trend among their customers, and they should develop product accordingly. It Will helps to satisfy
their needs and demand and helps company to take competitive advantages.
Teleology New technology trend can be useful for the La Familia to take competitive advantages.
Their are various technology that can be use to make cake and sweet and it will also improve the
Speed of doing work for the staff.
Environment Health and shifty laws should be followed by the La Familia to avoid
governmental interference. They will need to look for the Hygiene in the place whee they are making
the Cake and Sweets.
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