Case Study Analysis: Digital Transformation at La Presse Newspaper

This case study analysis examines La Presse's successful digital transformation, specifically focusing on how the newspaper addressed audience shrinkage and adapted to the evolving media landscape. The analysis highlights La Presse's innovative approach, including outsourcing printing operations and focusing on core activities like content creation and advertising sales. The core of La Presse's digital strategy, the La Presse + Tablet App, is explored in detail, including its delivery of exclusive content, sophisticated visual presentation, and integration of live news features. The study emphasizes the value offered by La Presse through its digital disruption, revolutionizing news consumption through an interactive and user-friendly experience. The analysis concludes that La Presse successfully retained its readership and attracted new online readers through its digital strategy, making it a leader in Quebec's news and media industry.

Running head: CASE STUDY ANALYSIS – DIGITAL TRANSFORMATION AT LA
PRESSE
Case Study Analysis – Digital Transformation at La Presse
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1CASE STUDY ANALYSIS – DIGITAL TRANSFORMATION AT LA PRESSE
Executive Summary
At a time when print news media began to gradually lose its appeal, and when
audience shrinkage for print newspapers in Canada was very high, La Presse was one of the
few newspapers in Canada to come up with a unique strategy to win over its audience and
retain their appeal in the newspaper, albeit in a new and different format. This case study
analysis discusses how La Presse specifically addressed the matter of audience shrinkage and
offered value to its readers via its brand new digital strategy, namely, the La Presse + Tablet
App.
1. Understanding how La Presse has addressed Audience Shrinkage
The matter of audience shrinkage has been addressed effectively by La Presse by
expanding its digital operations and also by adopting a number of monetizing strategies. It
firstly navoided investing a large sum of money in any type of outdated technology and has
instead and has instead decided to bring about an improvement in operational efficiency and
the quality of the newspaper by focusing a great deal on core activities such as the selling of
advertising space and the production of excellent editorial content. It also outsourced its
printing work to Transcontinental. However, the newspaper still continued to face a number
of important challenges such as the interest of young readers, the challenge of handling high
operational costs and the challenge of attracting the attention of online readers who were not
as lucrative as the conventional print readers. In order to combat the different challenges that
it was faced with La Presse came up with a brand new digital strategy that found
manifestation in the La Presse + Tablet App. The La Presse + Tablet App delivers news
content by five thirty in the morning everyday for seven days in a week. A wide range of
exclusive content is provided by the newspaper from several new columnists and it is
complemented by sophisticated visual presentation that incorporates interactive images,

2CASE STUDY ANALYSIS – DIGITAL TRANSFORMATION AT LA PRESSE
photo galleries, text, videos, scrolling screens and tabbed folders all of which are aimed at
enhancing the reading experience of the newspaper’s audience. Lives news feature is also
integrated by the La Presse + Tablet App in order to make sure that its readers are updated at
all times about breaking news and events (based on the case study provided).
2. Value offered by La Presse through its Print Edition and Digital Disruption
The value that is offered by La Presse through its digital disruption lies in the fact that it
has completely revolutionized news consumption. It has exploited the affordances that are
associated with the I Pad to provide an engaging and delightful information consumption
experience and that too in an interactive and user friendly environment. La Presse has
managed to bring together the best of the web, magazines and videos with the app aiming to
be a mass medium at the time of being launched, and the app being considered as hugely
appealing by adults in the age group of twenty five to forty nine (based on case study
provided).
Conclusion
Thus, it can be agreed from analyzing the given case study that La Presse in Canada
did a truly remarkable job of addressing audience shrinkage through its new digital strategy,
launching a La Presse + Tablet App that has not only retained the interest of its existing
readers but has caught the attention of online readers as well.