Laagam Fashion Brand: E-commerce and Marketing Strategies Analysis

This report analyzes the e-commerce and marketing strategies employed by Laagam, an online fashion brand based in Barcelona. Laagam focuses on affordable luxury and utilizes various marketing techniques to attract customers. The brand leverages email marketing, social media platforms like Instagram, Facebook, Twitter, and LinkedIn, and influencer marketing through sponsored content and takeovers. Additionally, Laagam employs mobile marketing via branded applications to collect user data and send targeted messages, including offers and promotions. The report also highlights Laagam's customer segmentation based on browsing devices, loyalty rewards, and preferences. The brand uses multiple online advertising platforms such as Facebook, YouTube, and their website to advertise their products and offerings.

Marketing
E-commerce and marketing
Student Name
4/23/2019

E-commerce and marketing 1
Laagam fashion brand
In the current times, we have noticed that there are numerous people with different concept
tries to impress and attract more of customers by selling their products online similarly,
Laagam is one of the online-based brand, which deals in various products and are sort in
various categories such as bottoms, bags, perfumes, shirts, tops, shoes, dresses accessories
and much more. These brand major deals in an affordable luxury fashion aspect, which is
based in Barcelona, designed the unique pieces to attract more of girls as it’s a fashion related
brand (Crunchbase, 2019).
Initially, Laagam does make use of email marketing by making use of various newsletters,
which contain information about handbags- their quality, features, which they possess, their
new collection in clothing and accessories and much more. These are released with every
new collection that is out in the market.
In terms of online advertising, Laagam, use of Social Media and the bloggers, Hence, the
impact of social media has changed the way of communication between the brand and the
customers. Moreover, technology has encouraged people to interact with brands and this
forms another way of fashion advertising. Many platforms of online advertising such as
Facebook, YouTube and company’s websites are the source through which customers have to
know about the brand (Laagam, 2019).
Similarly, Laagam by the use of social media like- Instagram and Facebook did its online
marketing through which interested audience get to know about the brand, its offerings, and
its marketing techniques. Other than this, Laagam also having its Twitter page, its LinkedIn
profile. Moreover, through the blog post, they show what they are, what they sell, what they
do as compared to the other brands, and much more. With the variety and combination of
colours and offerings, they try to attract more of the audience and increase their publicity
about the brand and their offerings. Yes! They do maintain their regular communication once
the customer’s order their products online. They develop YouTube videos so that customers
know about the product deeply and company gets to know who all have searched and visited
their page (Palmer, 2019).
Influence marketing helps the brand to become more human by connecting them with the
ultimate customers through authentic storytelling. Hence, Laagam applies sponsored content,
and adoption of takeovers the platforms are the forms of influential marketing. Firstly,

E-commerce and marketing 2
through sponsored content- the final product that Laagam is featuring the offerings through
photos, videos and the blog post with certain guidelines, instructions and requirements are
mentioned (Palmer, 2019).
Secondly, takeovers help the brand in which influencer access to its social media channels of
choice for the set period. Other than this, Laagam also made their influencer engage in
linking posts, commenting over posts and tagging, following the brand on social media and
lastly submitting photos, stories through which the brand can be judged (Indiegogo, 2019).
Mobile marketing is also one of the tools for marketing the products and service offerings to
the audience at large. In the data context, Laagam fashion brand creates its branded
application, which helps the company to use algorithms that track users’ behavior and collect
data for the same. The content for the message mainly consists of the offerings, discounts,
promo codes, and guidelines while making purchases. Techniques for mobile marketing,
which Laagam uses, are text messages and short codes to their regular customers and search
and display ads over mobile phones. Lastly, the segregation of the customers is done on the
basis of browsing devices, rewards loyalty and based on interest and preferences of today’s
generation (Palmer, 2019).

E-commerce and marketing 3
References
Crunchbase.(2019). Laagam.[Online] Available from:
https://www.crunchbase.com/organization/laagam#section-overview [Accessed 23/04/2019]
Indiegogo.(2019).Laagam the only fashion bag you need. [Online] Available from:
https://www.indiegogo.com/projects/laagam-the-only-fashion-bag-you-need#/ [Accessed
23/04/2019]
Laagam.(2019). Laagam [Online] Available from: https://laagam.com/collections/atelier
[Accessed 23/04/2019]
Palmer, J.(2019). Ecommerce marketing 101: personas, traffic drivers, advertising channels
and more [Online] Available from: https://www.bigcommerce.com/blog/ecommerce-
marketing/ [Accessed 23/04/2019]