Ladybird Fitness Gym: Business Plan for UAE Women's Fitness Venture

This document presents a comprehensive business plan for Ladybird Fitness Gym, a venture designed to cater to the health and fitness needs of women in the UAE. The plan includes an introduction to the gym's mission, objectives, and strategic marketing approach, emphasizing flexible timings and specialized fitness programs like yoga, Zumba, and Pilates. It highlights the market opportunity in the UAE's fitness industry, targeting large corporations and colleges to acquire customers. The management structure is detailed, assigning roles for leadership, finance, and program development. The financial plan includes revenue expectancies, cost of goods sold, and profit and loss projections for the first five years, along with key business ratios. The plan concludes by addressing stakeholder convincing and summarizing the gym's mission, vision, and market analysis, with the assumption that market stability will ensure accurate projections. Desklib offers similar business plans and solved assignments for students.

LADYBIRD FITNESS
GYM UAE

Introduction
◦ The Ladybird gym is a gym based in UAE which has been developed for the sole
purpose of providing a healthy lifestyle to the different women based in the United
Arab Emirates.
◦ The Ladybird gym aims to make the women a priority as it assists them in gaining
long term success and will on the other hand, assist the women to take care of their
own health.
◦ The presentation will highlight the overall aspects of the Business Plan as designed
for the business.

Business summary
◦ The Ladybird Fitness Gym can be understood to be a gym, the idea of which has
been generated in order to ensure long term success of the women fitness freaks as
present in the United Arab Emirates.
◦ In line of this, it can be rightfully understood that, the gym will provide the different
women with a sense of freedom to work out peacefully and take care of their body
needs without feeling conscious about the different men surrounding them or they
will not have any reason to feel unsafe.
◦ Mission
◦ The gym wants the different women members to have good health and in addition to this, it
also wants them to have a successful personal gain and attain a balance in their lifestyles.

◦ Objectives
◦ The Ladybird Gym aims to provide
welfare programs and relating health
services to the women in the United
Aram Emirates
◦ The firm also aims to provide flexible
timings to the different women as per
their own needs which will also allow
them to ensure that they are
successfully able to manage their
health along with the overall general
tasks they are associated with.
◦ The gym also aims to ensure that it will
be successfully able to expand its
operations in the coming few years
and also be able to engage into a
lasting relationship with the different
customers.

Strategic Marketing and service
Summary
◦ The Ladybird Gym aims to extend its overall operations in the in UAE and has been developed
and designed for the sole purpose of providing a healthy lifestyle to the different women in the
country.
Service
As mentioned earlier, the overall operations of the business can be understood to be mainly
catered towards the females who are the primary target market of the firm. In line of this, the firm
aims to provide flexible timings to the different customers who will then be able to ensure that they
are successfully able to attend the particular business at any time of the day as per their busy
schedule.
The overall operations of the business can be understood to be mainly catered towards the females
who are the primary target market of the firm. In line of this, the firm aims to provide flexible
timings to the different customers who will then be able to ensure that they are successfully able to
attend the particular business at any time of the day as per their busy schedule.

Yoga
Zumb
a
Pilates
Body
weight
lifting
Free
Hand
Marketing Summary:
According to Arabianbusiness.com
(2019), there are around 523000
members as present in around 800
fitness clubs in the UAE. This makes it
around 6% of the penetration of the
total market available. The United
Kingdom in this case can be
understood to be experiencing around
15% of the penetration which can be
considered to be a considerably good
amount. Hence in order to achieve
long term success in the market it will
become increasingly important for the
club to provide the different customers
with offerings which are much higher
than their overall expectations.
Gym
Natio
n
Gold
Gym
Rush
Fitnes
s

Business Implementation and
Management
◦ The overall strategy of the Lady Bird fitness can be understood to be based on
raising the overall productivity of the workers and alongside lowering the overall
costs for the particular business.
◦ The manner in which the gym should look out to attain this objective can be stated
to be by hiring and developing a healthy workforce (Armstrong et al. 2015).
Marketing Strategy
The Ladybird fitness will begin by first targeting the large corporations as well as
colleges which will provide them with an access to deal with the projected target
market directly.
By engaging in this, Ladybird fitness will be able to easily find at least 100 to 150
customers per location.

Management
◦ Rahul Bose: As Rahul has been given the responsibility of becoming the CEO and
Director of Sales as well as Marketing. Mr. Bose will be required to be responsible for
providing adequate leadership, direction as well as be in charge of the control of the
various operations and will be responsible for seeing to it that there exists
considerable leadership in the workplace.
◦ Dave Stevenson: Dave will be the director of finance and administration who will
be required to control all the financial costs as associated with the firm and ensure
that the firm is successfully being able to engage in adequate profits in the long
run.
◦ John Snow: John would be responsible for the health and designing of various
fitness programs which would then assist the different supervisors in chalking out
the various plans which would be appropriate for themselves in the long run and
would contribute to the overall success of the firm.

Financial Plan-Assumptions
1. Year-one revenue expectancy
<Service 1> <Service 2> <Service 3> <Service 4>
Number of units sold annually 500 600 700 500
Average sales price per unit AED13,000.00 AED13,500.00 AED14,000.00 AED15,000.00
Annual revenue per Service AED6,500,000 AED8,100,000 AED9,800,000 AED7,500,000
Total year 1 revenue AED31,900,000
2. Year 1 cost of goods sold
<Service 1> <Service 2> <Service 3> <Service 4>
Expected gross margin per Service 20.00% 20.00% 20.00% 20.00%
Annual cost of goods sold per Service AED1,300,000 AED1,620,000 AED1,960,000 AED1,500,000
Total year 1 cost of goods sold AED6,380,000
3. Annual maintenance, repair, and overhaul
Factor (%) on capital equipment 10%
4. Number of years for straight-line depreciation 5
5. Annual tax rate 30%
6. If long-term debt is being used to finance
operations, enter the total loan value.
1,000,000

Financial Plan- Profit and Loss
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Gross revenue AED31,90
0,000
AED32,53
8,000
AED33,83
9,520
AED35,86
9,891
AED38,73
9,482
Cost of goods sold AED6,380,
000
AED6,507,
600
AED6,767,
904
AED7,173,
978
AED7,747,
896
Gross margin AED25,52
0,000
AED26,03
0,400
AED27,07
1,616
AED28,69
5,913
AED30,99
1,586
Other revenue [source] AED0 AED0 AED0 AED0 AED0
Interest income AED0 AED0 AED0 AED0 AED0
Total revenue AED25,52
0,000
AED26,03
0,400
AED27,07
1,616
AED28,69
5,913
AED30,99
1,586
Net income (loss) AED17,45
5,351
AED17,81
0,131
AED18,53
4,488
AED19,66
4,799
AED21,26
2,512
Cumulative income AED17,45
5,351
AED35,26
5,483
AED53,79
9,971
AED73,46
4,770
AED94,72
7,281

Financial Plan-Business Ratios
Ratios
Year
1
Year
2
Year
3
Year
4
Year
5
Debt to
Equity Ratio
0.211
689
0.197
694
0.185
846
0.176
557
0.154
958
Current
Ratio
22.01
401
28.81
536
34.70
719
39.53
924
47.45
592
Quick Ratio
19.51
401
26.31
536
32.20
719
37.03
924
44.95
592
Return on
Equity
1.745
535
1.781
013
1.853
449
1.966
48
2.126
251
Net profit
margin
0.683
987
0.684
205
0.684
647
0.685
282
0.686
074

Stakeholders convincing
◦ The different stakeholders involved in the business can be understood to be the
owners, employees and the customers in this case.
◦ The venture has been designed for the overall welfare of the society and to support
women who often neglect their health(Anantadjaya 2013).
◦ For this reason, this venture would not require much of convincing as it will assist in
ensuring the long term success of the firm and society in the long run.

Conclusion
◦ Hence, it can be mentioned that the presentation highlighted the different aspects
of the business plan of the Ladybird fitness centre.
◦ The management summary along with the overall financial plan of the business has
been provided.
◦ In addition to this, the overall mission vision and market analysis of the firm has
also been provided.
◦ If the market remains stable, the projections made, will be accurate.

References
◦ Anantadjaya, S.P. ,2013. Entrepreneurs vs. Business Plans: A study of Practicality
and Usefulness.
◦ Arabianbusiness.com 2019. Business of Fitness UAE [online]. Available at:
https://www.arabianbusiness.com/lifestyle/wellness/377764-business-of-fitness-uaes
-380m-exercise-industry-enters-new-cycle
(Retrieved on: 15 May. 2019).
◦ Armstrong, G., Kotler, P., Harker, M., and Brennan, R. ,2015. Marketing: an
introduction. Pearson Education.

Thank you