This report provides a comprehensive advertising plan for Lake District tourism, focusing on attracting the youth segment (22-35 years old) who are returning from abroad and seeking relaxing destinations. It identifies the target market, justifies the selection, and highlights the unique appeal of the Lake District. The report delves into brand identity, brand personality, and proposes a logo that reflects the natural beauty of the area. It then outlines media channel selection, emphasizing online platforms like Instagram, SEO, and email marketing, along with print media. The report includes an advertising campaign insight section, detailing media strategies, vehicles, and frequency. The report concludes that the tourism business in Lake District can be promoted effectively using the online and print platforms to attract the target customers.
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