Analyzing Change Management Strategies at Lakeland Wonders

This report provides an analysis of the change management plans initiated by Cheryl Hailstorm, the CEO of Lakeland Wonders, and the resistance she faces from the organization's management. It delves into the issues surrounding the implementation of these changes, including a lack of cooperation from key figures like the senior vice president, Mark Dawson. The report examines the CEO's leadership style, particularly her results-oriented approach, and how it impacts the change process. Expert commentary from Kathleen Calcidise and Debra Benton is included, offering perspectives on the CEO's strategies and the overall situation. Recommendations are provided, focusing on adjustments to leadership and behavioral styles to foster greater cooperation and facilitate successful change implementation within Lakeland Wonders. The importance of effective communication and stakeholder engagement is emphasized as crucial for navigating the challenges and achieving the desired organizational transformation.

Running head: CHANGE MANAGEMENT ANALYSIS
CHANGE MANAGEMENT ANALYSIS
Name of the Student
Name of the University
Author Note

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Executive Summary
The report is based on the analysis of change management plans which have been suggested
by Cheryl Hailstorm, the CEO of Lakeland Wonders. The management of the organization
has not supported the changes which have been suggested by the new CEO. The issues which
have been faced by Cheryl Hailstorm in change implementation have also been discussed in
the report. The recommendations which have been provided are based on changes which can
be made in leadership styles and behavioural styles as well. The importance has been
provided to cooperation which can be provided by the management team of Lakeland
Wonders based on change process.

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Table of Contents
Introduction....................................................................................................................3
Change management related steps implemented by Cheryl Hailstorm.........................3
Issues related to change management faced by employees...........................................6
Comments given by experts related to change management steps taken by Cheryl
Hailstorm....................................................................................................................................7
Conclusion......................................................................................................................8
Recommendations..........................................................................................................8
References......................................................................................................................9

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Introduction
The process of change management is concise and systematic in nature is considered
to be highly effective for companies who wish to manage the transition or transformation
which takes place in the goals which are developed. The most important purpose of the
change management based process is related to the development of new strategies which can
be helpful for fulfilment of the organizational goals. The strategies are formed for controlling
change process and managing the employees as well (Albrecht et al., 2015).
The implementation of organizational change is supported by strategies which are
applied by the management. An adjustment or replacement which is implemented within the
organization is related to the process of change management that has been applied in an
effective manner. The implementation of changes within the organization is also based on
different challenges which need to be faced by the employees and the management in the
process (Al-Haddad & Kotnour, 2015).
The analysis that will be made in the report is related to the activities related to
change management that have been implemented by the Cheryl Hailstorm who is the new
CEO of Lakeland Wonders. Various issues that are faced by the CEO at the time of
implementation of the change process in Lakeland Wonders will be analysed in the report.
Another important part of the analysis is based on the differences that exist between vision of
Lakeland Wonders and aim of the change process (Alvesson & Sveningsson, 2015).
Change management related steps implemented by Cheryl Hailstorm
Cheryl Hailstorm was appointed as CEO of the organization named Lakeland
Wonders and has tried to implement changes in different processes and management levels.
Cheryl has acquired the position of CEO recently, however, she has been in the organization
for a long time. The energy levels which have been showed by the Cheryl in the long term
work process in Lakeland Wonders have been effective for the operations of the organization.
The increase of levels of profitability of Lakeland Wonders and improvement of revenues is a
goal of the change management program that has been developed by the new CEO (Anderson
et al., 2015).
The change policy which is to be implemented by the organization is based on the
ways by which costs of production can be reduced by outsourcing different activities. The
new contracts which were being provided to the company required to be fulfilled within time
and this is the reason behind implementation of the outsourcing related activities. The new

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CEO had proposed to outsource the production facilities in countries which are able to
provide cheap labour like, Philippines and China (Burke, 2017).
The CEO thereby wanted to run the operations of the organization according to the
new trends that exist in the industry. The trend of outsourcing is quite prevalent in the
industry and the organization can thereby implement this in order to manufacture the same
products at lower prices as compared to the costs which are required originally. Elaine
Spenser, who is the marketing head of Lakeland Wonders has aimed at targeting the
midmarket with the help of different products that are offered to the customers. The
marketing head also suggested to increase the levels of engagement in promotions and
advertising based activities which are targeted towards the increase of revenues and
profitability levels (Cavusgil & Knight, 2015).
Development of packaging based methods for the products has also been a major part
of the suggestion that has been provided by Lakeland Wonders. The effective application of
aggressive levels of changes is important for the ways by which the organization is able to
operate in the industry and changing environment. Cheryl Hailstorm had suggested the
implementation of changes in different operations of the organization in order to improve the
position of Lakeland Wonders (Clegg, Kornberger & Pitsis, 2015).
According to Davis et al. (2015), the communication of change in a proper manner is
considered to be the most important part of the case study related to Lakeland Wonders. The
change which is proposed by the CEO needs to be communicated to the employees or
members of the organization so that it can be implemented in the organizational processes.
Change communication in a proper manner is important for the ways by which Cheryl
Hailstorm is able to implement different change programs and increase the profitability levels
as well. The management team of the organization is able to play a key role in the effective
implementation of change.
As argued by Doppelt (2017), Cheryl Hailstorm needs to communicate the change so
that the members are able to manage the entire organizational operations. Different parts of
the change communication based process are considered to be important for communicating
change in the organization. The CEO needs to consider different aspects before developing
the change management based plan which is to be implemented. The stakeholders who will
be affected by the change need to analysed. This includes the internal and external
stakeholders as well. The organization will be able to implement the change only when the

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stakeholders are decided. The internal stakeholders in the case of Lakeland Wonders are the
members of the management team and the employees.
As discussed by Elmes and Barry (2017), the external stakeholders are the partners of
the organization and the customers. The message which is to be provided before development
of change management plan needs to be decided by Cheryl Hailstorm. In this case, the
message is based on the ways by which levels of profitability of the organization can be
increased and production costs can be reduced as well. The messages related to the change
need to be delivered to the relevant stakeholders in Lakeland Wonders in order to implement
the program in an effective manner. The change process can take place only if the
stakeholders are convinced by the message which is provided to the them by the CEO.
This will play a major role in the ways by which the change management plan can be
developed in an organization. Cheryl Hailstorm can implement the change program only if
the message is provided to the stakeholders, including the members of the management team.
Introduction of change in the organization is a major step which is considered to be an
important part of the entire communication based system which is developed by the CEO of
Lakeland Wonders. Cheryl Hailstorm needs to manage the change implementation plan in an
effective manner with the help of proper communication of the change process. Cheryl
Hailstorm needs to take care of the change communication process in order to implement
different processes in an effective way (Helfat & Martin, 2015).
According to Helfat and Peteraf (2015), the behavioural style of a change leader is
also considered to be important for the ways by which he or she is able to convince the
stakeholders regarding the positive effects of the change. The change program which has
been developed by the management can be implemented effectively in the organizational
process with the help of proper change leadership. The four major behavioural styles are,
amiable, analytical, expressive and driver. The type of behaviour which can be used by the
leader is able to affect the change management plan which has been developed.
As discussed by Jabri (2017), the driver based behavioural style is implemented by
Cheryl Hailstorm in the organization in order to implement the changes. This behavioural
style is related to the results-oriented nature which is depicted by the leader or CEO of
Lakeland Wonders. The results-oriented based nature which has been developed by the CEO
is considered to be important factor which has related to some issues in the organization.

6CHANGE MANAGEMENT ANALYSIS
Cheryl Hailstorm has been able to act as a driver for implementation of change in Lakeland
Wonders.
The implementation of changes is considered to be a major factor which is able to
affect the operations of the organization with respect to the changes that have taken place in
the external environment. This behavioural style of the CEO has been effective for the
organization before she had become had acquired the leadership position. However, at the
time of change implementation this style of behaviour has been able to affect the operations
of the organization in the industry (Massa, Tucci & Afuah, 2017).
Issues related to change management faced by employees
According to Palmer, Dunford & Akin (2016), the most important level of issue
which is faced by the new CEO, Cheryl Hailstorm is based on the non-cooperation which has
been depicted by the vice president of the organization. Mark Dawson, who is the senior vice
president of the organization has not shown cooperation and trust towards the change process
which has been suggested by the CEO. The changes which have been suggested by the CEO
have not been able to convince even the manufacturing head of Lakeland Wonders.
Importance has also not been provided to the contracts which are offered to the organization.
The CEO has not received any cooperation from the members who are a part of the
management team. The lack of interest of the union is an important factor which can affect
the implementation of changes in an effective manner. The CEO has also suggested a new
product line of the organization which can target the midmarket based section. However, the
management team is not highly convinced about the ways by which the CEO aims at
providing the products to midmarket section. The decision which were made by the Mark
Dawson were also supported by the previous member of management team of Lakeland
Wonders, Wally Swensen (Schnackenberg & Tomlinson, 2016).
The change implementation related process is thereby pushed by the CEO in order to
increase the levels of profitability and revenues in the industry. The management based team
of the organization is thereby able to play a major role in the ways by which change
implementation can be successful. The lack of proper support is thereby considered to be a
major level hindrance which has been provided to the change management plan of Cheryl
Hailstorm (Slater, Evans & Turner, 2016).

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Comments given by experts related to change management steps taken by Cheryl
Hailstorm
The change management related issues that have been faced by the new CEO of
Lakeland Wonders have been discussed and comments have been provided by some
important personalities as well. Kathleen Calcidise, who is the COO of the Apple Retail
Stores has provided major comments based on situation that has been developed within the
organization. Kathleen has commented that Cheryl has been trying to fulfil the levels of
expectations of the external investors of the organization. The steps which have been taken
by the CEO are based on the ways by which the levels of revenues of the organization can be
increased (Vance & Paik, 2015).
The president of Benton Management Resources, Debra Benton has analysed that
Cheryl has shown high levels of urgency based on the implementation of changes. This has
led to the lack of effective cooperation by the important members of the management team of
Lakeland Wonders. The members of the management team were also not ready for fast
implementation of the changes which have been suggested by Cheryl Hailstorm (Zhang et al.,
2015).
On the other hand, Dan S. Cohen has commented that Cheryl Hailstorm was not
successful in work in an effective way as a leader of the team and it was a failure on her part.
The absence of proper leadership based skills is able to affect the work process of Cheryl
Hailstorm in the organization. This is considered to be a major issue from the side of the new
CEO of the organization (Vance & Paik, 2015).
Nina Aversano, who has been in the executive position in different organizations like,
Xerox, AT&T and IBM commented that Cheryl Hailstorm has been made a huge mistake by
putting immense levels of pressure on the management team of Lakeland Wonders and the
employees as well. The CEO has not given importance to the opinions that have been
provided by the other members of the organization. This is considered to be a major mistake
as it has led to the lack of effective levels of cooperation which is provided by them (Slater,
Evans & Turner, 2016).
The comments which have been provided by different personalities are quite different
from each other. Some have been supportive of the ways by which Cheryl Hailstorm has
implemented the changes. On the other hand, some have commented against the steps which
have been taken by the new CEO of Lakeland Wonders. This has been able to prove that the

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CEO has been effective in some areas and has not been able to provide the expected results in
the other areas as well.
Conclusion
The report can be concluded by stating that the CEO of Lakeland Wonders, Cheryl
Hailstorm has suggested the change implementation programs for increasing the revenues
and profitability of the organization. However, she has made some major mistakes based on
the levels of haste which has been shown by the CEO. The management team has not
provided effective cooperation to the CEO based on the implementation of different changes
within the organizational processes in an effective manner. Cheryl Hailstorm has been a part
of Lakeland Wonders for a long time. The position of CEO was not managed by Cheryl in a
successful manner. This has been a major reason behind the lack of proper implementation of
the changes. The CEO thereby needs to manage the other members in an effective manner in
order to maintain the levels of profitability in the industry and operating according to the
trends as well.
Recommendations
The communication process which has been used by the new CEO of Lakeland
Wonders, Cheryl Hailstorm needs to be changed in order to implement the changes in an
effective manner. The team needs to managed by the CEO with the help of proper leadership
qualities that will lead to the support which can be offered to Cheryl Hailstorm. The
leadership based qualities are considered to be highly important for the effective operations
of the organization and management of the team as well. The team members also need to
cooperate with each other in order to manage the operations of the organization and
implement different changes. The behavioural style which has been shown by Cheryl
Hailstorm is termed as the driver style.
The CEO has always been highly results oriented as well. This behavioural style
needs to be changed in order to manage the change management process. The amiable
behavioural style needs to be implemented by the CEO in order to implement the changes in
the organization. The support of the management team of Lakeland Wonders can be gained
by Cheryl Hailstorm by changing the behavioural style. This step will be effective for the
ways by which the organization can increase profitability levels and revenues. Cheryl
Hailstorm will be able to implement the changes which have been planned with the help of
proper organizational operations. The leadership and behaviour is thereby considered to be

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the most important factor that can affect the profitability levels of the organization in the
industry.

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